I did a live project on Yebhi.com (Its Marketing strategies, Operations, Products, supply chain etc). so this slide includes all the contents on yebhi.com.

1. Structural analysis of online
shopping in India
Submitted by – Chandan Sharma
(MBA 4th Semester)
Submitted to- Mr. Asheem Tapadia
(DGM Digital Marketing IBM)

2. E- Shopping in India
India’s e-commerce market was worth about
$2.5 billion in 2009, and slowly it went up to $6.3
billion in 2011 and to $14 billion in 2012. About
75% of this is travel related (airline tickets,
railway tickets, hotel bookings, online mobile
recharge etc.)

3. Yebhi.com was known as Bigshoebazaar.com earlier
and was started in September 2009 (Headquartered
in Gurgaon, Haryana).
Selling around 300 brands.
Managing with more than 5000 transactions
everyday.
Turn over of last financial year was 100 crore.
More than 500 employees are working.
Yebhi is the biggest online shopping platform in
terms of Product categories.

5. Products
• 10,000 different products, 1400 styles of
handbags, 3000 styles of shirts / tees etc. at
one stop, 4000 designs in footwear.
• Shoes, clothing, bags, watches, toys, games,
Home and kitchen etc.
• Yebhi.com has already crossed an
important milestone of shipping 1, 00,000
Units in Single month.

6. Yebhi.com Launched a new model “Try and
Buy” in which customer can order a product
and at the time of delivery if not satisfied
can return it back without any cash charges.

7. “Buy first Sell Later”
• Yebhi.com purchases the products in bulk, in
tune with the latest fashion trends, and stores
them in their 1.25 lakh sq/ft warehouse
facilities, before selling it to the end consumer.
• This is probably the most significant process
that enhances Yebhi’s credibility and enables
the company to maintain high quality
standards and a perfect fulfilment ratio.

8. “Click to Ship”
• A streamlined workforce In place, which
ensures that time between a customer placing
order and the product beign shipped from
there end is not more than 1-2 hours.
• They call it “Click to ship”. And always try to
make their delivery network more efficient.

9. Marketing Strategy
• Yebhi has adopted mass marketing strategy.
And offering every kind of product (Toys to
Ties).
• Interesting fact about yebhi is that around
40% of the customers visiting the website are
woman.
• So mostly dealing in soft line products.

10. Working Model of Yebhi.com
• Yebhi.com is working on Inventory model.
They have 2 big distribution centers of 125000
sq. feet with more than 14 delivery hubs in
India. They deliver to about 11,000 pin codes
in India, including tire one and tire two cities.
• It helps in determining the economic order
quantity, and the frequency of ordering, to
keep goods or services flowing to the
customer without interruption or delay”

11. Promotional Activities
• Social Media Marketing (facebook, Twitter,
Youtube, Google +, etc)
• T.V. Commercials
• Print Advertisements
• Movie Ties ups (Student of the year)
• Others

12. Infrastructure
•They have 2 big distribution centers of 125000
sq. feet each with more than 14 delivery hubs in
India.
•More than 500 employees are working with
yebhi and most of the delivery guys are hired
from B-schools.
•. They deliver to about 11,000 pin codes in
India, including tire one and tire two cities.
•Website is very attractive and more than
100,00 customers are visiting everyday.

13. “Supply Chain Management”
Previously yebhi used aramex courier
and now yebhi launched their own
courier services which is called yebhi
express.

15. Future Plans
• Yebhi will soon expand to 24 delivery hubs in
India (Currently 14).
• Will increase storage capacity up to 500,000*2
sq. feet (125,000 *2 sq feet).
• Will focus on becoming the largest player in
soft line products.