Infibeam by paddu


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Infibeam by paddu

  2. 2. ABOUT INFI BEAM  Infibeam is an e-commerce company headquartered in Ahmedabad, India.  It is an online retailer for books, electronics, and automobiles in India. Started in 2007.  It has a total of 1300 employees.  The turnover of the company was reported to be Rs.1000 Crores as of November 2013.  Web address:-
  3. 3. • Infibeam was founded in 2007 by Vishal Mehta. • started as an automobile portal in 2007, but later turned into an online retailer. • In 2010, Infibeam launched 'Pi', India's first e-book reader.
  4. 4. Contd…., • e-commerce platform software service through ' • e-commerce marketplace '' and its own branded e- book reader.
  5. 5. •, the online retail website of the company, sells books, electronics and lifestyle products. • The website has a selection of 1.2 Crore products across books, electronics, lifestyle, gifts and media. In 2011. • Infibeam extended its e-commerce platform to build online stores for HiDesign.
  6. 6. • In August 2013, Infibeam launched the e-commerce marketplace in association with CCAvenues. • The website which is built on Buildabazaar platform, is also extended as co-branded marketplace with 50 Indian banks.
  7. 7. • In February 2010, Infibeam launched Pi, an e-book reader that uses E Ink electronic paper technology. • supports 13 Indian Languages. • The device, which is less than 10 mm thick, weighs 180 gm. • In 2011, Infibeam launched the second version of its eBook readers and named it Pi2. • Infibeam followed up the Pi2 with an Android tablet called Phi.
  8. 8. In 2008, Infibeam added 11 new categories of mobiles, health equipment, mobile accessories, cameras and photographic imaging. The number of customers increased by over 400 per cent 2008-2011.
  9. 9. • Infibeam targeted the community of Internet users who were currently online. • Most Indian online shoppers were in the age group of 18 to 49 years. • They had an average annual income of 11,48,850.15 An increase in income levels.
  10. 10. • 1. Probability of sale. 2. Expected demand volume. 3. Vendor lead time into the nearest Infibeam warehouse. 4. Supplier terms. 5. Obsolescence factor of the product category. • Delhi was the main centre of operations.
  11. 11. • The bulk of the company’s marketing efforts was focused on its present registered users by direct emails containing information about latest deals and promotional offers. • Infibeam received more than 4 million visits to its site per month.
  12. 12. • Infibeam had almost equal share of orders coming from northern (29 per cent), western cost (30 per cent) and southern (31 per cent) India. • the average time spent on the website, increased by 50 per cent during 2010. • The number of registered users increased the compound annual growth rate (CAGR) by 360 per cent over 2007–11.
  13. 13. • Flipkart : Flipkart was an Indian e-commerce portal set up in October 2007 by Sachin Bansal and Binny Bansal. • The management projected revenue of 400 crores in 2012–13. • eBay India10 : In 1995, eBay Inc. launched its website, which became the first and largest global online marketplace. • Company operations were localized in about 30 countries with the United States being the largest market.
  14. 14. Contd…., • Indiaplaza11: India plaza, launched in 1999, was one of the first e-commerce portals in India targeting the NRI segment with Indian products. • Rediff12 :, which in 1996 started primarily as a news and information site. • Its revenues were 17.94 million in 2010–11.
  15. 15. PRICING STRATEGY • Infibeam tried to maintain low prices for its products throughout the year. • Infibeam’s strength lay in handling well the supply chain of the tail products. • Infibeam provided customer care through 24-hour phone support, email and detailed information.
  16. 16. • Infibeam had invested substantially in expanding its supply chain. • It was sourcing more than 12 million SKUs from around 700 suppliers for its own portal by 2011. • It delivered through multiple courier agencies including Fedex, BlueDart, Aramex, FirstFlight and many local courier agencies. • The last delivery time is 2 days after ordering.
  17. 17. • E-commerce in the United Launched in 1995. • Amazon fulfilled orders for customers in 50 U.S. states and 45 countries. • In 2010, Amazon recorded revenue of US$34.204 billion with a net income of US$1.152 billion.
  18. 18. Contd….., • E-commerce in China: Alibaba3 Founded in 1999 in Eastern China. • by Alibaba, reported more than 370 million registered users as of 2010 and hosted more than 800 million product listings. • Alibaba launched a new Chinese language website named Taobao — meaning “digging for treasure. • Revenue USD 4.1 billion (2012).