2. THE TOURISM INDUSTRY
• Composite of industries and entities,
both public and private
• Involved in the planning, development,
marketing, sales & promotion,
evaluation of destinations, products
and services
• Caters to the needs of travelers, both
foreign and domestic
3. THE GOVERNMENT SECTOR
• Department of Tourism
• Tourism Promotions Board
• Philippine Tourism Authority
• Local Government Units (LGUs)
• Other National Gov’t. Units (NGUs)
4. THE PRIVATE SECTOR
• Transportation companies
• Hotel industry – accommodation
establishments
• Entertainment industry
• Travel trade – tour operator, tour
guides
• Other private sector entities
5. THE TOUR GUIDE
An individual who, either as an
employee or an affiliate of a duly
licensed travel & tour agency, guide
tourists, both foreign and domestic, for
tourists
a fee, commission, or any lawful form
of remuneration.
6. THE TOUR GUIDE
As a profession
Must pass the qualifying interview by DOT;
Must undergo and pass a DOT-sponsored
seminar;
Certificate of Good Health;
NBI Clearance;
LGU – licensed;
Latest income tax return
7. THE TOUR GUIDE
Kinds
Free Lance
– not permanently connected with any travel
agency and paid per trip.
Staff Guide
– permanently connected with a travel agency,
receives monthly salary.
8. THE TOUR GUIDE
Types
Local guide – a person competent enough to
guide in a certain locality or area.
Escort – person who accompanies a group of
tourists from the point of origin to the
destination, and back to the origin. Usually
handles group’s check in and check out.
Specialist – person who specializes in a
certain field such as botany, architecture,
etc.
Linguist – person who speaks fluently two or
more foreign languages.
9. QUALITIES OF AN IDEAL TOUR GUIDE
Knowledgeable
Outgoing and Approachable
Confident
Proactive
Sensitive
10. QUALITIES OF AN IDEAL TOUR GUIDE
Flexible
Sincere
Well-groomed
Sense of humor
Good communication skills
11. TOUR GUIDING TECHNIQUES
Pre-tour
Study your tour assignment
Be aware of the composition of the group
Review itinerary
Be reminded of vouchers needed
Know your vehicle to be used, plate
number, and name of driver or
coordinator.
12. TOUR GUIDING TECHNIQUES
On Tour
Be punctual
Make sure you have the complete name of
guests, cash advances and tour vouchers
Check your transport amenities
Meet and greet the group
Discuss itinerary and check other
concerns
13. TOUR GUIDING TECHNIQUES
On Tour
Deliver commentaries
Announce inclusions of the tour and what
to expect
End your day/tour by thanking the guests
Announce the next day’s
itinerary/program and give instructions
14. TOUR GUIDING TECHNIQUES
Post Tour
Gather all collected vouchers
Prepare tour guide’s report
Submit tour report immediately after the
tour
Accomplish financial report with receipts,
vouchers and other assignments
Liquidate (if necessary)