by Lucinda Leonard, Community Development Officer, Community Action Norfolk

1. Sport for Change
Project
Lucinda Leonard
Community Development
Officer

2. Project Background
• Sport England and Comic Relief funded 2 year project
• One of two national pilot projects
• Other contrasting project area
Burngreave, Sheffield
• Both projects taking similar
approaches but with contrasting
communities
• Started September 2016

3. Project
Partners
• Active Norfolk and Norwich City Council
• Project sits within ‘Lakenham Inequalities Board’ –
part of a wider suite of projects including Social
Prescribing and Digital Inclusion
• Good communication and links with City Council in
particular the community engagement and sports
development teams

4.  ABCD Asset Based Community
Development approach to project.
 Grassroots community based
 Identified local assets
 Engaging local people and organisations
 Find out what community wants and needs
 Builds on local strengths for more
sustainability
Approach

5. Story So
Far
 Consultation with local
community organisations,
schools and residents.
 2 launch events
 2 This Girl Can events
 Established a local steering committee

6.  12 projects initially funded from
dog walking group; a toddler dance
and walking football project.
 Decided via community
stakeholder group
 High proportion of non traditional
physical activity interventions
 Mixture of project applicants from
VCOs, local leisure centre and
group of local Mums
Projects
Supported So
Far!

7.  Link to Active Norfolk’s wider ‘This Girl Can’ campaign in
Norfolk
 June 2017, two fun events delivered
 Good engagement, family orientated
 Peer connector recruitment-
local volunteers leading forest
school treasure hunt and aerobics
This Girl
Can Events

8. Learnings
so far!
 Community based approach takes considerable
time
 Results encouraging
 At launch event a walking football taster
session has inspired a new session to start run
by local third sector organisation in the area.
 Local volunteers/ambassadors are key