Keynote Crowdsourcing - Philips Event

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Slides of crowdsourcing lecture - Philips event - July 2013

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Keynote Crowdsourcing - Philips Event

  1. 1. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  2. 2. I am completely crowd-minded
  3. 3. MY AIM TODAY To make you crowd-minded as well I am completely crowd-minded
  4. 4. WIN THE BOOK BY TWEETING AN IDEA HOW PHILIPS MALE GROOMING CAN MAKE USE OF CROWDSOURCING
  5. 5. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  6. 6. Crowdsourcing is…
  7. 7. Crowdsourcing is also…
  8. 8. But also…
  9. 9. And also…
  10. 10. I Me too And I social am I actually too Me too Me as well!Me too And I And I I’m not so much I agree! We are social THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  11. 11. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  12. 12. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  13. 13. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  14. 14. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  15. 15. People want to participate
  16. 16. Coming soon…
  17. 17. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  18. 18. http://www.youtube.com/watch?v=R8RIqJLUYSE THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  19. 19. …AND PEOPLE CAN DO INCREASINGLY MORE THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  20. 20. THE C2B REVOLUTION
  21. 21. Roles have turned THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  22. 22. AND THIS SHIFTS BUSINESSES UPSIDE-DOWN
  23. 23. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  24. 24. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  25. 25. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  26. 26. “Crowdsourcing is the most important shift in the marketing-communication landscape in the last few years. It changes everything” Because…. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  27. 27. P of Participation PARTICIPATION The 7 th P in the marketingmix product, process, place, personel, price, promotion
  28. 28. PARTICIPATION The 7 th P in the marketingmix product, process, place, personel, price, promotion
  29. 29. THE MULTI UTILITY CUSTOMER @c2brevolutie 14-03-13
  30. 30. How can you make best use of crowdsourcing for R&D purposes? 3 pointers…
  31. 31. = SUCCESSFULL CROWDSOURCING THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 1: STEER TOWARDS SUCCESS @c2brevolutie
  32. 32. For example know who you need THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 1: STEER TOWARDS SUCCESS @c2brevolutie
  33. 33. And know how to motivate your crowd
  34. 34. 2nd pointer: make it fun/cool/unique to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  35. 35. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  36. 36. versus THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  37. 37. http://www.donottouch.org THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  38. 38. Creativity doesnt have to be a mission impossible…
  39. 39. 3rd pointer: Create the right mindset (to really make a difference)
  40. 40. Get connected
  41. 41. to the crowd…
  42. 42. Follow me @c2brevolutie or tim@c2b.nu
  43. 43. Follow me @c2brevolutie or tim@c2b.nu The book was won by…

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