THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
I am completely crowd-minded
MY AIM TODAY
To make you crowd-minded as well
I am completely crowd-minded
WIN THE BOOK
BY TWEETING AN IDEA HOW
PHILIPS MALE GROOMING CAN
MAKE USE OF CROWDSOURCING
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
Crowdsourcing is…
Crowdsourcing is also…
But also…
And also…
I
Me too
And I
social
am
I actually too Me too
Me as
well!Me too
And I
And I
I’m not
so much
I agree!
We are social
THE MU...
People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
People want to participate
Coming soon…
People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
http://www.youtube.com/watch?v=R8RIqJLUYSE
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCIN...
…AND PEOPLE CAN DO INCREASINGLY MORE
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2b...
THE C2B REVOLUTION
Roles have turned
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
AND THIS SHIFTS BUSINESSES UPSIDE-DOWN
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie
“Crowdsourcing is the most important shift in the
marketing-communication landscape in the last
few years. It changes ever...
P of Participation
PARTICIPATION
The 7
th
P in the marketingmix
product, process,
place, personel,
price, promotion
PARTICIPATION
The 7
th
P in the marketingmix
product, process,
place, personel,
price, promotion
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
14-03-13
How can you make best
use of crowdsourcing
for R&D purposes?
3 pointers…
= SUCCESSFULL
CROWDSOURCING
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 1: STEER
TOWARDS SUCCESS
@c2brev...
For example
know who
you need
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 1: STEER
TOWARDS SUCCESS
@c2br...
And know how to motivate your crowd
2nd pointer: make it fun/cool/unique to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 2:
BE CR...
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 2:
BE CREATIVE
@c2brevolutie
versus
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 2:
BE CREATIVE
@c2brevolutie
http://www.donottouch.org
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#...
Creativity doesnt have to be a mission impossible…
3rd pointer:
Create the right mindset
(to really make a difference)
Get connected
to the crowd…
Follow me
@c2brevolutie
or tim@c2b.nu
Follow me
@c2brevolutie
or tim@c2b.nu
The book was
won by…
Keynote Crowdsourcing - Philips Event
Keynote Crowdsourcing - Philips Event
Keynote Crowdsourcing - Philips Event
Keynote Crowdsourcing - Philips Event
Keynote Crowdsourcing - Philips Event
Keynote Crowdsourcing - Philips Event
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Keynote Crowdsourcing - Philips Event

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Slides of crowdsourcing lecture - Philips event - July 2013

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Transcript of "Keynote Crowdsourcing - Philips Event"

  1. 1. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  2. 2. I am completely crowd-minded
  3. 3. MY AIM TODAY To make you crowd-minded as well I am completely crowd-minded
  4. 4. WIN THE BOOK BY TWEETING AN IDEA HOW PHILIPS MALE GROOMING CAN MAKE USE OF CROWDSOURCING
  5. 5. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  6. 6. Crowdsourcing is…
  7. 7. Crowdsourcing is also…
  8. 8. But also…
  9. 9. And also…
  10. 10. I Me too And I social am I actually too Me too Me as well!Me too And I And I I’m not so much I agree! We are social THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  11. 11. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  12. 12. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  13. 13. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  14. 14. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  15. 15. People want to participate
  16. 16. Coming soon…
  17. 17. People want to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  18. 18. http://www.youtube.com/watch?v=R8RIqJLUYSE THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  19. 19. …AND PEOPLE CAN DO INCREASINGLY MORE THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  20. 20. THE C2B REVOLUTION
  21. 21. Roles have turned THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  22. 22. AND THIS SHIFTS BUSINESSES UPSIDE-DOWN
  23. 23. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  24. 24. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  25. 25. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  26. 26. “Crowdsourcing is the most important shift in the marketing-communication landscape in the last few years. It changes everything” Because…. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE WORLD OF CROWDSOURCING @c2brevolutie
  27. 27. P of Participation PARTICIPATION The 7 th P in the marketingmix product, process, place, personel, price, promotion
  28. 28. PARTICIPATION The 7 th P in the marketingmix product, process, place, personel, price, promotion
  29. 29. THE MULTI UTILITY CUSTOMER @c2brevolutie 14-03-13
  30. 30. How can you make best use of crowdsourcing for R&D purposes? 3 pointers…
  31. 31. = SUCCESSFULL CROWDSOURCING THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 1: STEER TOWARDS SUCCESS @c2brevolutie
  32. 32. For example know who you need THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 1: STEER TOWARDS SUCCESS @c2brevolutie
  33. 33. And know how to motivate your crowd
  34. 34. 2nd pointer: make it fun/cool/unique to participate THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  35. 35. THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  36. 36. versus THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  37. 37. http://www.donottouch.org THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix THE MULTI UTILITY CUSTOMER @c2brevolutie #post_esprix POINTER 2: BE CREATIVE @c2brevolutie
  38. 38. Creativity doesnt have to be a mission impossible…
  39. 39. 3rd pointer: Create the right mindset (to really make a difference)
  40. 40. Get connected
  41. 41. to the crowd…
  42. 42. Follow me @c2brevolutie or tim@c2b.nu
  43. 43. Follow me @c2brevolutie or tim@c2b.nu The book was won by…

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