This document discusses the concept of crowdsourcing and its importance for businesses. It notes that crowdsourcing is a major shift in marketing that changes everything by allowing customer participation. The document provides three pointers for making best use of crowdsourcing for R&D, including knowing your crowd, making participation fun and creative, and creating the right mindset.

1. THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

2. I am completely crowd-minded

3. MY AIM TODAY
To make you crowd-minded as well
I am completely crowd-minded

4. WIN THE BOOK
BY TWEETING AN IDEA HOW
PHILIPS MALE GROOMING CAN
MAKE USE OF CROWDSOURCING

5. THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

6. Crowdsourcing is…

7. Crowdsourcing is also…

8. But also…

9. And also…

11. I
Me too
And I
social
am
I actually too Me too
Me as
well!Me too
And I
And I
I’m not
so much
I agree!
We are social
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

12. People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

13. People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

14. People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

15. People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

16. People want to participate

19. Coming soon…

20. People want to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

21. http://www.youtube.com/watch?v=R8RIqJLUYSE
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

22. …AND PEOPLE CAN DO INCREASINGLY MORE
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

23. THE C2B REVOLUTION

24. Roles have turned
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

25. AND THIS SHIFTS BUSINESSES UPSIDE-DOWN

28. THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

29. THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

30. THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

31. “Crowdsourcing is the most important shift in the
marketing-communication landscape in the last
few years. It changes everything”
Because….
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE WORLD OF
CROWDSOURCING
@c2brevolutie

32. P of Participation
PARTICIPATION
The 7
th
P in the marketingmix
product, process,
place, personel,
price, promotion

33. PARTICIPATION
The 7
th
P in the marketingmix
product, process,
place, personel,
price, promotion

34. THE MULTI UTILITY
CUSTOMER
@c2brevolutie
14-03-13

35. How can you make best
use of crowdsourcing
for R&D purposes?
3 pointers…

36. = SUCCESSFULL
CROWDSOURCING
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 1: STEER
TOWARDS SUCCESS
@c2brevolutie

37. For example
know who
you need
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 1: STEER
TOWARDS SUCCESS
@c2brevolutie

38. And know how to motivate your crowd

39. 2nd pointer: make it fun/cool/unique to participate
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 2:
BE CREATIVE
@c2brevolutie

40. THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 2:
BE CREATIVE
@c2brevolutie

41. versus
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 2:
BE CREATIVE
@c2brevolutie

43. http://www.donottouch.org
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
THE MULTI UTILITY
CUSTOMER
@c2brevolutie
#post_esprix
POINTER 2:
BE CREATIVE
@c2brevolutie

44. Creativity doesnt have to be a mission impossible…

45. 3rd pointer:
Create the right mindset
(to really make a difference)

46. Get connected

47. to the crowd…

48. Follow me
@c2brevolutie
or tim@c2b.nu

49. Follow me
@c2brevolutie
or tim@c2b.nu
The book was
won by…