Crowdsourcing in the foodservice
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lecture on crowdsourcing in the foodservice, given during the Foodservice Network International seminar 2012 in 's-Hertogenbosch, the Netherlands Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
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Crowdsourcing in the foodservice
- 1. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 2. GOAL TODAY TO MAKE YOU CROWD-MINED AS WELL… We are completely crowd-minded
- 3. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 4. Crowdsourcing is… 300k
- 9. am Me too I social And I And I I actually too Me too And I I agree! Me as Me too I’m not well! so much We are social CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 10. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 11. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 12. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 13. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 14. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 15. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 16. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 17. People want to participate CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 18. PEOPLE WANT TO PARTICIPATE CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 19. The C2B revolution CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 20. Roles have turned around… CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 21. …and technology empowers people for this role CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 22. This shifts business upside down
- 23. The good news: Every type of company can make use of this CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 24. P of Participation CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 25. Product, process, PARTICIPATION th place, personel, The 7 P in the marketingmix price, promotion
- 26. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 28. What can crowdsourcing mean for Foodservice organizations?
- 29. Many benefits… Internal External impact impact Latent and direct Flawless thinking customer knowledge Experience involvement loyalty Better predicting Increasing purchase intention Innovation Improving effectiveness and efficiency internal processes Increasing willingness to pay Increasing Support Worth-to-mouth Out-of-the-box creativity Creating ambassadors Saving time Direct lines with consumer Saving money Increasing effectiveness fingerspitzengefühl Objective jury employees Learning the consumer something
- 30. An example… Internal External impact impact Latent and direct customer knowledge Worth-to-mouth Creating Out-of-the-box creativity ambassadors Direct lines with consumer
- 33. Another example… Internal External impact impact Latent and direct customer knowledge Increasing purchase intention Innovation Creating ambassadors Out-of-the-box creativity
- 34. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 35. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 36. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 37. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 38. A last (great) example… Internal External impact impact loyalty Innovation Worth-to-mouth Creating Out-of-the-box creativity ambassadors
- 39. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 40. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 41. CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 42. Results… 90% of new introductions are a success, >56.000 facebook fans, repeated sales, leading in dog snack category… CROWDSOURCING 28-11-12 AND THE C2B MARKET
- 45. Get connected
- 46. to the crowd…
- 47. WORKED FOR… Follow us @c2brevolutie