#Inclasswithbrad tafe preso aug13


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#Inclasswithbrad tafe preso aug13

  1. 1. Delivering Branded Content, Brands & Content using Social Media & Dashboards and tools to make it easier Brad Keeling @bradatslice
  2. 2. #inclasswithbrad Join in the conversation Follow the presentation @bradatslice A year ago we might have asked… Does Anyone Use Social Media? Twitter, Facebook, LinkedIn,Tumblr, Instagram, Pinterest… What about Vine, Viddy or Keek ??
  3. 3. #inclasswithbrad  In Australia as at January 2013 1. Facebook – 11,784,460 2. YouTube – 11,000,000 – unique visitors 3. Blogspot – 3,400,000 4. Tumblr – 2,900,000 5. WordPress.com – 2,700,000 6. LinkedIn – 2,400,000 7. Twitter – 2,200,000 - probably more 8. Instagram - 990,000 9. Flickr – 830,000 10. Pinterest – 660,000 11. Google Plus – approx. 340,000 12. MySpace – 320,000 13. Yelp – 220,000 14. Reddit – 165,000 15. StumbleUpon – 100,000 16. Foursquare – 56,000 Sources: http://www.socialmedianews.com.au & http://www.onesmallplanet.com.au/social-media-statistics-australia-july-2013/  In Australia as at July 2013 1. Facebook – 13,000,000 2. YouTube – 11,500,000 – unique visitors 3. Blogspot – 3,000,000 4. Tumblr – 2,500,000 5. WordPress.com – 3,150,000 6. LinkedIn – 3,000,000 7. Twitter – 2,167,849 - probably more 8. Instagram - 1,469,000 9. Flickr – 850,000 10. Pinterest – 550,000 11. Google Plus – 100,000 12. MySpace – 260,000 13. Yelp – 220,000 14. Reddit – 175,000 15. StumbleUpon – 80,000 16. Foursquare – 51,000
  4. 4. "I wonder, O wall, that you have not fallen in ruins from supporting the stupidities of so many scribblers.“ #inclasswithbrad
  5. 5. "I wonder, O wall, that you have not fallen in ruins from supporting the stupidities of so many scribblers.“ #inclasswithbrad
  6. 6. #inclasswithbrad Pompeii 79AD
  7. 7. #inclasswithbrad Electoral inscription from Pompeii depicting Mercury. Officina of Verecundus IIvir(um) i(ure) d(icundo) d(ignum) r(ei) p(ublicae) o(ro) v(os) f(aciatis) This translates as “I ask you to elect Holconius Priscus duovir. He is worthy of holding office”. Politics Pompeii 79AD
  8. 8. #inclasswithbrad Politics Sydney 2011 AD Electoral inscriptions from Sydney depicting slogans “Keep Carmel” and “Keep Verity” featuring Carmel Tebbutt and Verity Firth
  9. 9. #inclasswithbrad Politics Sydney 2011 AD @Keep_Carmel Case Study Identical campaigns in many ways with one glaring difference. Carmel used Twitter and Verity didn’t. Carmel won by a few hundred votes. Verity lost by a few hundred.
  10. 10. #inclasswithbrad Just as it was with politics, marketing used to get people talking about their product, service or brand by… ‘Yelling and Selling’
  11. 11. #inclasswithbrad ‘Communities’ used to gather in the ‘Community’ Hall. We’d talk about everything from the weather to where to eat…
  12. 12. #inclasswithbrad … and the word would spread in real-time by engaging in conversation
  13. 13. #inclasswithbrad Remember… Google and similar alert systems cannot keep pace with today’s social media conversations because…they are happening in real-time 24 hours a day, 7 days a week … so who’s talking about your brand now? … and what are they saying?
  14. 14. #inclasswithbrad Social Media is real-time internet conversations. …be prepared to act and act swiftly…
  15. 15. @theashes is a real life, tangible example of the power of social media and successful use of branded content and… …it all started with a tweet #inclasswithbrad
  16. 16. Branded Content QANTAS @QantasAirways brought her to Australia Travelscene American Express @travelsceneaus provided a hotel Vodafone @Vodafone_au provided a phone Ford @FordCastleHill to provided local transport in a Ford Fiesta Harts Pub @HartsPub put on a backyard cricket match and a BBQ Holy Cow @SailingAus a tour on Sydney Harbour She visited The Bradman Museum with @crickethof The Prime Minister @JuliaGillard welcomed @theashes to Australia http://video.au.msn.com/watch/video/ashes-to-ashes/xvxk9uk? #inclasswithbrad
  17. 17. Social media is not a game of ‘Simon Says’ #QantasLuxury #McDstories #inclasswithbrad
  18. 18. #inclasswithbrad This open-ended question was posted on Facebook on a Friday and within an hour this social media train wreck was well underway…
  19. 19. #inclasswithbrad Open-ended questions can be very engaging But monitor and moderate responses
  20. 20. Consider using social media to amplify your message Live from a book signing in a suburban book store in Hamilton, Newcastle, NSW, there were about 40 people in attendance. With a live Twitter feed the audience of potential book buying customers was expanded to more than 25,000. #inclasswithbrad
  21. 21. #inclasswithbrad A business’s social media presence can become another sales or customer service rep
  22. 22. #inclasswithbrad Key to social media is sociability Control is not as successful as influence Embrace what people are saying about you Be a committed listener Engage
  23. 23. #inclasswithbrad Dashboards and tools to make it easier Hootsuite TweetDeck SproutSocial TweetReach Tweepi Hootsuite, TweetDeck, SproutSocial, TweetReach, T weetStats, Tweepi, ManageFlitter are all available as ‘free’ accounts
  24. 24. #inclasswithbrad … and mobile Almost all services are available on mobile and some like Osfoora, Hudld, Birdb rain etc are built specifically for mobile only.
  25. 25. #inclasswithbrad Hootsuite, TweetDeck, SproutSocial and more Hootsuite is dashboard that supports most social platforms. It allows you to monitor and post live, filter topics, schedule posts, upload photos, shorten links and more. TweetDeck is another dashboard that operates quite a lot like Hootsuite however supporting fewer platforms with fewer features while SproutSocial is also a dashboard with similar features to Hootsuite and TweetDeck however with very useful analytical tools. TweetReach, TweetStats, Klout and more There are dozens of analytical tools that range from giving you the ability to see depth of impressions of posts, topics or accounts through to influence and sentiment. And reputation currency platforms like Klout are growing Tweepi, ManageFlitter and more Tools for finding accounts to follow and monitor by various criteria and useful for tidying up the timeline by unfollowing or managing accounts into lists or groups. Dashboards and tools to make it easier
  26. 26. #inclasswithbrad Dashboards and tools to make it easier Hootsuite, TweetDeck, SproutSocial Using one over another is often personal choice made by enjoying one or more of the individual dashboard features TweetReach and TweetStats The dashboards provide some analytical tools however : Tweetreach allows the user determine the reach and influence of their activity. Tweetstats allows the user to check time of day and density of activity
  27. 27. So now it’s time to test the WiFi #inclasswithbrad
  28. 28. #inclasswithbrad Dashboards and tools to make it easier http://tweetdeck.com/
  29. 29. #inclasswithbrad Dashboards and tools to make it easier https://hootsuite.com/
  30. 30. #inclasswithbrad Dashboards and tools to make it easier http://sproutsocial.com/
  31. 31. #inclasswithbrad Dashboards and tools to make it easier http://tweetreach.com/ http://www.tweetstats.com/
  32. 32. #inclasswithbrad Dashboards and tools to make it easier http://tweepi.com/
  33. 33. #inclasswithbrad
  34. 34. #inclasswithbrad Case Studies can be found at www.onesmallplanet.com.au And this presentation at http://