#SiteCanada
@SamStanton	

sam@redbutton.tv

SOCIAL FACTS
JOIN THE CONVERSATION 
DIGITAL REPUTATION
5 SECONDS
✓ haircut	

✓ pearly whites	

✓ nice smile	

✓ good posture	

✓ eye contact	

✓ firm handshake...
TIMES CHANGE

2013

1990
CONNECTED SOCIETY

4/5
gigaom.com - 13
CONNECTED SOCIETY
ADS	


FRIENDS	


6%

90%
CONNECTED SOCIETY

1 in 5
cbsnews.com - 13
CONNECTED SOCIETY

1 in 5
WSJ.com - 13
CONNECTED SOCIETY

28% DENIED
academia.edu - 13
CONNECTED SOCIETY

97%
techcrunch - 13
CONNECTED SOCIETY


10 posts a second

businessinsider.com - 13
CONNECTED SOCIETY
seriously??

93% SOCIALLY REVIEWED

humanresources.com - 13
CONNECTED SOCIETY

Text
Text

6 BILLION
thenextweb.com - 12
CONNECTED SOCIETY

cnn.com - 13
CONNECTED SOCIETY

businessinsider.com - 12
CONNECTED SOCIETY

NETWORKS	

EXPLAINED
CONNECTED SOCIETY
CHINA

1,332,060,000

INDIA

1,166,900,000

FACEBOOK

1,114,553,400

TWITTER

514,099,000

UNITED STATES...
FACT
FACT
1 billion likes = SUCCESS

PATH MOST	

HAVE TAKEN
SOCIAL EXPLAINED

YOU
SOCIAL EXPLAINED
SOCIAL EXPLAINED
FACT

“WE MUST USE SOCIAL MEDIA	

IN EVERYTHING WE DO!”
EFFECTIVELY IMMEDIATELY!!!
FICTION
“OUR PEOPLE AREN’T REALLY	

IN TO THAT SOCIAL STUFF”
FACT
FACT

YOUR	

CHOICE	


#ARRIVING
FACT

BE HIP	

BE SAVVY	

BE RELEVANT	

BE A LEADER
FACT
VALUE

VEN

UE

INNOVATION

CON
T
ENCE
XPERI
E

!

INSIGHT	


ENT
FACT
!

AMPLIFY REACH	

!
FACT

DIGITAL	

PRESENCE
FACT

LEADERSHIP
!

....uuuhhhhhh	

....so how do we do this	

.....and stuff ?
STEPS TO SUCCESS

DEFINE	

SUCCESS

events
CONTENT DESIGN	

BROADCAST SCHEDULE

GUESTS

PROMOTIONAL

OBSERVATIONAL

INFORMATIONAL

BRAND/EVENT

STEPS TO SUCCESS

eve...
STEPS TO SUCCESS

events

#PickAShortMemorableLongLiving
HashtagThatCanAndWillLiveLong
AfterYourEvent!
E

V

E

R

G

R

E...
STEPS TO SUCCESS

PRESENCE & IMAGE
STEPS TO SUCCESS

PROMOTE 	

THE 	

HASHTAG

events
STEPS TO SUCCESS

events

ASK	

PEOPLE	

TO USE IT
STEPS TO SUCCESS

LIFT SOCIAL SAVVY & IQ

events
STEPS TO SUCCESS

AGGREGATION/MODERATION/FILTRATION/CURATION

events
STEPS TO SUCCESS

RAPID RESPONSE & TRIAGE

events
STEPS TO SUCCESS

RANKING & GAMIFICATION

events
STEPS TO SUCCESS

LIVE STREAM & LEGACY

events
STEPS TO SUCCESS

events

STOP	

SHOOT

SHARE

SEE

SPARK CONVERSATION
STEPS TO SUCCESS

events

STOP	

SHOOT

SHARE

SEE	

PRINT
STEPS TO SUCCESS

BLUE CARPET

events
STEPS TO SUCCESS

events
#Formula1 #RedBull

#Formula1 #DTM

SHARE THE LOVE, well the tagged photos!
STEPS TO SUCCESS

events

“future is…..”
“best new feature is…”
“this presenter rocks!”
“our company does great things!”
“...
STEPS TO SUCCESS

events

REAL TIME INSIGHT
STEPS TO SUCCESS

REAL TIME CONTENT MARKETING

events
STEPS TO SUCCESS
CORPORATE CLIFF NOTES

YourEvent	


@SamStanton says...form a strategy, plan for what you know, prepare f...
STEPS TO SUCCESS

VISUALIZE, ENTERTAIN, INTERACT

events
STEPS TO SUCCESS

REWARD & REINFORCE

events
STEPS TO SUCCESS

INFORMATION - PROMOTION - SPONSORSHIP

events
STEPS TO SUCCESS

EXPOSURE(
51.4(Million(

REACH(
20.1(Million(

POST EVENT SUCCESS

events
STEPS TO SUCCESS

POST EVENT SUCCESS
BUZZtake-aways
@SamStanton

1 min ago

@SamStanton

1 min ago

@SamStanton

1 min ago

The conversation is happening wheth...
BUZZtake-aways

#SiteCanada
Upcoming SlideShare
Loading in...5
×

@SiteCanada - Social for Events @SamStanton - Toronto 11/13/13

112

Published on

Understanding social, how brands and events use social effectively, and a step by step roadmap to successfully engaging social at an event.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
112
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

@SiteCanada - Social for Events @SamStanton - Toronto 11/13/13

  1. 1. #SiteCanada @SamStanton sam@redbutton.tv SOCIAL FACTS JOIN THE CONVERSATION 
  2. 2. DIGITAL REPUTATION 5 SECONDS ✓ haircut ✓ pearly whites ✓ nice smile ✓ good posture ✓ eye contact ✓ firm handshake ✓ pressed shirt 5 CLICKS
  3. 3. TIMES CHANGE 2013 1990
  4. 4. CONNECTED SOCIETY 4/5 gigaom.com - 13
  5. 5. CONNECTED SOCIETY ADS FRIENDS 6% 90%
  6. 6. CONNECTED SOCIETY 1 in 5 cbsnews.com - 13
  7. 7. CONNECTED SOCIETY 1 in 5 WSJ.com - 13
  8. 8. CONNECTED SOCIETY 28% DENIED academia.edu - 13
  9. 9. CONNECTED SOCIETY 97% techcrunch - 13
  10. 10. CONNECTED SOCIETY 10 posts a second businessinsider.com - 13
  11. 11. CONNECTED SOCIETY seriously?? 93% SOCIALLY REVIEWED humanresources.com - 13
  12. 12. CONNECTED SOCIETY Text Text 6 BILLION thenextweb.com - 12
  13. 13. CONNECTED SOCIETY cnn.com - 13
  14. 14. CONNECTED SOCIETY businessinsider.com - 12
  15. 15. CONNECTED SOCIETY NETWORKS EXPLAINED
  16. 16. CONNECTED SOCIETY CHINA 1,332,060,000 INDIA 1,166,900,000 FACEBOOK 1,114,553,400 TWITTER 514,099,000 UNITED STATES 309,401,300 341,772,821 expandedramblings.com - 13
  17. 17. FACT
  18. 18. FACT 1 billion likes = SUCCESS PATH MOST HAVE TAKEN
  19. 19. SOCIAL EXPLAINED YOU
  20. 20. SOCIAL EXPLAINED
  21. 21. SOCIAL EXPLAINED
  22. 22. FACT “WE MUST USE SOCIAL MEDIA IN EVERYTHING WE DO!” EFFECTIVELY IMMEDIATELY!!!
  23. 23. FICTION “OUR PEOPLE AREN’T REALLY IN TO THAT SOCIAL STUFF”
  24. 24. FACT
  25. 25. FACT YOUR CHOICE #ARRIVING
  26. 26. FACT BE HIP BE SAVVY BE RELEVANT BE A LEADER
  27. 27. FACT VALUE VEN UE INNOVATION CON T ENCE XPERI E ! INSIGHT ENT
  28. 28. FACT ! AMPLIFY REACH !
  29. 29. FACT DIGITAL PRESENCE
  30. 30. FACT LEADERSHIP
  31. 31. ! ....uuuhhhhhh ....so how do we do this .....and stuff ?
  32. 32. STEPS TO SUCCESS DEFINE SUCCESS events
  33. 33. CONTENT DESIGN BROADCAST SCHEDULE GUESTS PROMOTIONAL OBSERVATIONAL INFORMATIONAL BRAND/EVENT STEPS TO SUCCESS events
  34. 34. STEPS TO SUCCESS events #PickAShortMemorableLongLiving HashtagThatCanAndWillLiveLong AfterYourEvent! E V E R G R E E N
  35. 35. STEPS TO SUCCESS PRESENCE & IMAGE
  36. 36. STEPS TO SUCCESS PROMOTE THE HASHTAG events
  37. 37. STEPS TO SUCCESS events ASK PEOPLE TO USE IT
  38. 38. STEPS TO SUCCESS LIFT SOCIAL SAVVY & IQ events
  39. 39. STEPS TO SUCCESS AGGREGATION/MODERATION/FILTRATION/CURATION events
  40. 40. STEPS TO SUCCESS RAPID RESPONSE & TRIAGE events
  41. 41. STEPS TO SUCCESS RANKING & GAMIFICATION events
  42. 42. STEPS TO SUCCESS LIVE STREAM & LEGACY events
  43. 43. STEPS TO SUCCESS events STOP SHOOT
 SHARE
 SEE SPARK CONVERSATION
  44. 44. STEPS TO SUCCESS events STOP SHOOT
 SHARE
 SEE PRINT
  45. 45. STEPS TO SUCCESS BLUE CARPET events
  46. 46. STEPS TO SUCCESS events #Formula1 #RedBull #Formula1 #DTM SHARE THE LOVE, well the tagged photos!
  47. 47. STEPS TO SUCCESS events “future is…..” “best new feature is…” “this presenter rocks!” “our company does great things!” “wouldn’t miss this event ever!” REAL TIME INSIGHT
  48. 48. STEPS TO SUCCESS events REAL TIME INSIGHT
  49. 49. STEPS TO SUCCESS REAL TIME CONTENT MARKETING events
  50. 50. STEPS TO SUCCESS CORPORATE CLIFF NOTES YourEvent @SamStanton says...form a strategy, plan for what you know, prepare for what you don’t! #4events 2 minutes ago REAL TIME CONTENT MARKETING events
  51. 51. STEPS TO SUCCESS VISUALIZE, ENTERTAIN, INTERACT events
  52. 52. STEPS TO SUCCESS REWARD & REINFORCE events
  53. 53. STEPS TO SUCCESS INFORMATION - PROMOTION - SPONSORSHIP events
  54. 54. STEPS TO SUCCESS EXPOSURE( 51.4(Million( REACH( 20.1(Million( POST EVENT SUCCESS events
  55. 55. STEPS TO SUCCESS POST EVENT SUCCESS
  56. 56. BUZZtake-aways @SamStanton 1 min ago @SamStanton 1 min ago @SamStanton 1 min ago The conversation is happening whether you join it or not! #4events Gain valuable, real-time, INSIGHT about your event/customers! #4events AMPLIFY audience reach and impact exponentially! #4events
  57. 57. BUZZtake-aways #SiteCanada

×