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@SiteCanada - Social for Events @SamStanton - Toronto 11/13/13
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@SiteCanada - Social for Events @SamStanton - Toronto 11/13/13

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Understanding social, how brands and events use social effectively, and a step by step roadmap to successfully engaging social at an event.

Understanding social, how brands and events use social effectively, and a step by step roadmap to successfully engaging social at an event.

Published in: Business, Technology

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  • 1. #SiteCanada @SamStanton sam@redbutton.tv SOCIAL FACTS JOIN THE CONVERSATION 
  • 2. DIGITAL REPUTATION 5 SECONDS ✓ haircut ✓ pearly whites ✓ nice smile ✓ good posture ✓ eye contact ✓ firm handshake ✓ pressed shirt 5 CLICKS
  • 3. TIMES CHANGE 2013 1990
  • 4. CONNECTED SOCIETY 4/5 gigaom.com - 13
  • 5. CONNECTED SOCIETY ADS FRIENDS 6% 90%
  • 6. CONNECTED SOCIETY 1 in 5 cbsnews.com - 13
  • 7. CONNECTED SOCIETY 1 in 5 WSJ.com - 13
  • 8. CONNECTED SOCIETY 28% DENIED academia.edu - 13
  • 9. CONNECTED SOCIETY 97% techcrunch - 13
  • 10. CONNECTED SOCIETY 10 posts a second businessinsider.com - 13
  • 11. CONNECTED SOCIETY seriously?? 93% SOCIALLY REVIEWED humanresources.com - 13
  • 12. CONNECTED SOCIETY Text Text 6 BILLION thenextweb.com - 12
  • 13. CONNECTED SOCIETY cnn.com - 13
  • 14. CONNECTED SOCIETY businessinsider.com - 12
  • 15. CONNECTED SOCIETY NETWORKS EXPLAINED
  • 16. CONNECTED SOCIETY CHINA 1,332,060,000 INDIA 1,166,900,000 FACEBOOK 1,114,553,400 TWITTER 514,099,000 UNITED STATES 309,401,300 341,772,821 expandedramblings.com - 13
  • 17. FACT
  • 18. FACT 1 billion likes = SUCCESS PATH MOST HAVE TAKEN
  • 19. SOCIAL EXPLAINED YOU
  • 20. SOCIAL EXPLAINED
  • 21. SOCIAL EXPLAINED
  • 22. FACT “WE MUST USE SOCIAL MEDIA IN EVERYTHING WE DO!” EFFECTIVELY IMMEDIATELY!!!
  • 23. FICTION “OUR PEOPLE AREN’T REALLY IN TO THAT SOCIAL STUFF”
  • 24. FACT
  • 25. FACT YOUR CHOICE #ARRIVING
  • 26. FACT BE HIP BE SAVVY BE RELEVANT BE A LEADER
  • 27. FACT VALUE VEN UE INNOVATION CON T ENCE XPERI E ! INSIGHT ENT
  • 28. FACT ! AMPLIFY REACH !
  • 29. FACT DIGITAL PRESENCE
  • 30. FACT LEADERSHIP
  • 31. ! ....uuuhhhhhh ....so how do we do this .....and stuff ?
  • 32. STEPS TO SUCCESS DEFINE SUCCESS events
  • 33. CONTENT DESIGN BROADCAST SCHEDULE GUESTS PROMOTIONAL OBSERVATIONAL INFORMATIONAL BRAND/EVENT STEPS TO SUCCESS events
  • 34. STEPS TO SUCCESS events #PickAShortMemorableLongLiving HashtagThatCanAndWillLiveLong AfterYourEvent! E V E R G R E E N
  • 35. STEPS TO SUCCESS PRESENCE & IMAGE
  • 36. STEPS TO SUCCESS PROMOTE THE HASHTAG events
  • 37. STEPS TO SUCCESS events ASK PEOPLE TO USE IT
  • 38. STEPS TO SUCCESS LIFT SOCIAL SAVVY & IQ events
  • 39. STEPS TO SUCCESS AGGREGATION/MODERATION/FILTRATION/CURATION events
  • 40. STEPS TO SUCCESS RAPID RESPONSE & TRIAGE events
  • 41. STEPS TO SUCCESS RANKING & GAMIFICATION events
  • 42. STEPS TO SUCCESS LIVE STREAM & LEGACY events
  • 43. STEPS TO SUCCESS events STOP SHOOT
 SHARE
 SEE SPARK CONVERSATION
  • 44. STEPS TO SUCCESS events STOP SHOOT
 SHARE
 SEE PRINT
  • 45. STEPS TO SUCCESS BLUE CARPET events
  • 46. STEPS TO SUCCESS events #Formula1 #RedBull #Formula1 #DTM SHARE THE LOVE, well the tagged photos!
  • 47. STEPS TO SUCCESS events “future is…..” “best new feature is…” “this presenter rocks!” “our company does great things!” “wouldn’t miss this event ever!” REAL TIME INSIGHT
  • 48. STEPS TO SUCCESS events REAL TIME INSIGHT
  • 49. STEPS TO SUCCESS REAL TIME CONTENT MARKETING events
  • 50. STEPS TO SUCCESS CORPORATE CLIFF NOTES YourEvent @SamStanton says...form a strategy, plan for what you know, prepare for what you don’t! #4events 2 minutes ago REAL TIME CONTENT MARKETING events
  • 51. STEPS TO SUCCESS VISUALIZE, ENTERTAIN, INTERACT events
  • 52. STEPS TO SUCCESS REWARD & REINFORCE events
  • 53. STEPS TO SUCCESS INFORMATION - PROMOTION - SPONSORSHIP events
  • 54. STEPS TO SUCCESS EXPOSURE( 51.4(Million( REACH( 20.1(Million( POST EVENT SUCCESS events
  • 55. STEPS TO SUCCESS POST EVENT SUCCESS
  • 56. BUZZtake-aways @SamStanton 1 min ago @SamStanton 1 min ago @SamStanton 1 min ago The conversation is happening whether you join it or not! #4events Gain valuable, real-time, INSIGHT about your event/customers! #4events AMPLIFY audience reach and impact exponentially! #4events
  • 57. BUZZtake-aways #SiteCanada