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@SiteCanada - Social for Events @SamStanton - Toronto 11/13/13
 

@SiteCanada - Social for Events @SamStanton - Toronto 11/13/13

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Understanding social, how brands and events use social effectively, and a step by step roadmap to successfully engaging social at an event.

Understanding social, how brands and events use social effectively, and a step by step roadmap to successfully engaging social at an event.

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    @SiteCanada - Social for Events @SamStanton - Toronto 11/13/13 @SiteCanada - Social for Events @SamStanton - Toronto 11/13/13 Presentation Transcript

    • #SiteCanada @SamStanton sam@redbutton.tv SOCIAL FACTS JOIN THE CONVERSATION 
    • DIGITAL REPUTATION 5 SECONDS ✓ haircut ✓ pearly whites ✓ nice smile ✓ good posture ✓ eye contact ✓ firm handshake ✓ pressed shirt 5 CLICKS
    • TIMES CHANGE 2013 1990
    • CONNECTED SOCIETY 4/5 gigaom.com - 13
    • CONNECTED SOCIETY ADS FRIENDS 6% 90%
    • CONNECTED SOCIETY 1 in 5 cbsnews.com - 13
    • CONNECTED SOCIETY 1 in 5 WSJ.com - 13
    • CONNECTED SOCIETY 28% DENIED academia.edu - 13
    • CONNECTED SOCIETY 97% techcrunch - 13
    • CONNECTED SOCIETY 10 posts a second businessinsider.com - 13
    • CONNECTED SOCIETY seriously?? 93% SOCIALLY REVIEWED humanresources.com - 13
    • CONNECTED SOCIETY Text Text 6 BILLION thenextweb.com - 12
    • CONNECTED SOCIETY cnn.com - 13
    • CONNECTED SOCIETY businessinsider.com - 12
    • CONNECTED SOCIETY NETWORKS EXPLAINED
    • CONNECTED SOCIETY CHINA 1,332,060,000 INDIA 1,166,900,000 FACEBOOK 1,114,553,400 TWITTER 514,099,000 UNITED STATES 309,401,300 341,772,821 expandedramblings.com - 13
    • FACT
    • FACT 1 billion likes = SUCCESS PATH MOST HAVE TAKEN
    • SOCIAL EXPLAINED YOU
    • SOCIAL EXPLAINED
    • SOCIAL EXPLAINED
    • FACT “WE MUST USE SOCIAL MEDIA IN EVERYTHING WE DO!” EFFECTIVELY IMMEDIATELY!!!
    • FICTION “OUR PEOPLE AREN’T REALLY IN TO THAT SOCIAL STUFF”
    • FACT
    • FACT YOUR CHOICE #ARRIVING
    • FACT BE HIP BE SAVVY BE RELEVANT BE A LEADER
    • FACT VALUE VEN UE INNOVATION CON T ENCE XPERI E ! INSIGHT ENT
    • FACT ! AMPLIFY REACH !
    • FACT DIGITAL PRESENCE
    • FACT LEADERSHIP
    • ! ....uuuhhhhhh ....so how do we do this .....and stuff ?
    • STEPS TO SUCCESS DEFINE SUCCESS events
    • CONTENT DESIGN BROADCAST SCHEDULE GUESTS PROMOTIONAL OBSERVATIONAL INFORMATIONAL BRAND/EVENT STEPS TO SUCCESS events
    • STEPS TO SUCCESS events #PickAShortMemorableLongLiving HashtagThatCanAndWillLiveLong AfterYourEvent! E V E R G R E E N
    • STEPS TO SUCCESS PRESENCE & IMAGE
    • STEPS TO SUCCESS PROMOTE THE HASHTAG events
    • STEPS TO SUCCESS events ASK PEOPLE TO USE IT
    • STEPS TO SUCCESS LIFT SOCIAL SAVVY & IQ events
    • STEPS TO SUCCESS AGGREGATION/MODERATION/FILTRATION/CURATION events
    • STEPS TO SUCCESS RAPID RESPONSE & TRIAGE events
    • STEPS TO SUCCESS RANKING & GAMIFICATION events
    • STEPS TO SUCCESS LIVE STREAM & LEGACY events
    • STEPS TO SUCCESS events STOP SHOOT
 SHARE
 SEE SPARK CONVERSATION
    • STEPS TO SUCCESS events STOP SHOOT
 SHARE
 SEE PRINT
    • STEPS TO SUCCESS BLUE CARPET events
    • STEPS TO SUCCESS events #Formula1 #RedBull #Formula1 #DTM SHARE THE LOVE, well the tagged photos!
    • STEPS TO SUCCESS events “future is…..” “best new feature is…” “this presenter rocks!” “our company does great things!” “wouldn’t miss this event ever!” REAL TIME INSIGHT
    • STEPS TO SUCCESS events REAL TIME INSIGHT
    • STEPS TO SUCCESS REAL TIME CONTENT MARKETING events
    • STEPS TO SUCCESS CORPORATE CLIFF NOTES YourEvent @SamStanton says...form a strategy, plan for what you know, prepare for what you don’t! #4events 2 minutes ago REAL TIME CONTENT MARKETING events
    • STEPS TO SUCCESS VISUALIZE, ENTERTAIN, INTERACT events
    • STEPS TO SUCCESS REWARD & REINFORCE events
    • STEPS TO SUCCESS INFORMATION - PROMOTION - SPONSORSHIP events
    • STEPS TO SUCCESS EXPOSURE( 51.4(Million( REACH( 20.1(Million( POST EVENT SUCCESS events
    • STEPS TO SUCCESS POST EVENT SUCCESS
    • BUZZtake-aways @SamStanton 1 min ago @SamStanton 1 min ago @SamStanton 1 min ago The conversation is happening whether you join it or not! #4events Gain valuable, real-time, INSIGHT about your event/customers! #4events AMPLIFY audience reach and impact exponentially! #4events
    • BUZZtake-aways #SiteCanada