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Social Media Trends 2016

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Colin Gilchrist
Colin Gilchrist

Presentation for Edinburgh Chamber of Commerce for their 60 Really Useful Minutes Series

Business
1 of 20
SOCIALTAILOR.COM DEC 2015 Social Media Trends (60 really useful minutes) SOCIAL TAILOR Colin Gilchrist Founder / Director
SOCIALTAILOR.COM DEC 2015 Customer We are entering a new era of business in which your brand is defined by those who experience it.
SOCIALTAILOR.COM DEC 2015 Sales Advertising = Instant Gratification Social Media = Long Tail
SOCIALTAILOR.COM DEC 2015 Social Advertising Customer (35-64): 1.Facebook 2.Instagram 3.Pinterest 4.Twitter 5.LinkedIn
SOCIALTAILOR.COM DEC 2015 Social Advertising Mobile Customer (13 – 24) 1.SnapChat
SOCIALTAILOR.COM DEC 2015
SOCIALTAILOR.COM DEC 2015
SOCIALTAILOR.COM DEC 2015 Ad Blocking Loads the browser faster, stops annoying ads showing up, increases privacy… (Sept 2015 13% of the UK) France 27% / Germany 24% / Canada 18% / US 12%
SOCIALTAILOR.COM DEC 2015 Influencers Bloggers YouTube & Instagram Stars Journalists CEO Involvement
SOCIALTAILOR.COM DEC 2015
SOCIALTAILOR.COM DEC 2015 3, 15, 30 seconds 5, 10 mins+ 90% agencies plan FB video ads in 2017
SOCIALTAILOR.COM DEC 2015 Groups v’s Publication Trust is built by how often you show up
SOCIALTAILOR.COM DEC 2015 Most Underused Application on LinkedIn
SOCIALTAILOR.COM DEC 2015 NOW Immediate = Periscope / Beme In the moment, on the go, you’ve got my attention
SOCIALTAILOR.COM DEC 2015 New Platforms will struggle Privacy
SOCIALTAILOR.COM DEC 2015 Buy Now Direct From the Brand Facebook / Pinterest (in app) (Check your kids business model)
SOCIALTAILOR.COM DEC 2015 Millennials expect Instant Messaging LiveChat, Slack, FB, Whats App, Viber…
SOCIALTAILOR.COM DEC 2015 CONTENT Escapism & Entertainment Information & Utility Social & People
SOCIALTAILOR.COM DEC 2015 FUTURE The future of business is experiential, learn to create and cultivate meaningful experiences.
SOCIALTAILOR.COM DEC 2015 Colin Gilchrist @colingilchrist SocialTailor.com 93 Constitution Street Edinburgh, EH6 7AE

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