To Tweet or Not to Tweet

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Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.

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  • With the advent of social feeds—a live stream of friends’ activity shared on social networks like Facebook and Twitter— consumers can more easily rely on trusted personal relationships to determine what’s worthwhile to read, watch, play and buy online. -Gigya
  • Relationships are fueled by conversations.
  • United Breaks Guitars
  • Add them to your brochures, biz cards, t-shirts (scan me),
  • To Tweet or Not to Tweet

    1. 1. To Tweet or Not to Tweet<br />How to use Twitter, Foursquare, <br />and QR Codes <br />to get maximum practice exposure<br />Use Twitter Hashtag #VegasIMSS @MoniqueRamsey<br />Cosmetic Social Media<br />
    2. 2. About Monique<br />Native San Diegan<br />In the Aesthetic Surgery industry since 1991 (yikes!)<br />Founder<br />Cosmetic Social Media<br />Patient Engagement Marketing™<br />Certified Social Media Strategist2009<br />♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    3. 3. About Monique<br />Native San Diegan<br />In the Aesthetic Surgery industry since 1991 (yikes!)<br />Founder<br />Cosmetic Social Media<br />Patient Engagement Marketing™<br />Certified Social Media Strategist2009<br />♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    4. 4. Goal<br />To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement!<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    5. 5. In a Word<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    6. 6. Relationshipsare Fueled by Conversations<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    7. 7. Radical Strategic Visibility<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    8. 8. What the Heck is Twitter?<br />open network<br />“micro-blogging tool…140 characters or less<br />Identify industry trends – be on cusp of search, news, & trends<br />Follow topics with #(hash tags )<br /><ul><li>#Beauty
    9. 9. #Skin
    10. 10. #PlasticSurgery</li></ul>Text messaging ++ global / real time feed<br />Tweets and social updates as CONTENT = better convert existing search traffic<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    11. 11. They Share<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    12. 12. 80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!?<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    13. 13. United Breaks Guitars<br />United stock fell by ten percent  because of it, amounting to a loss of $180 million, the Daily Mail informs.<br />Are you vigorously monitoring all channels?<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    14. 14. What to Share<br />Provide Value 1st<br />Momemntum Mktg.<br />Share publications<br />Educational info<br />Be selfless<br />Not # times of day but VALUE of the post<br />Info on topics YOUR client is interested in<br />Mommy blogs<br />Beauty<br />Health<br />Fitness, etc…<br />Look for opportunities to take advantage of something bigger than yourself<br />Daylight Savings Time<br />Royal Wedding<br />BE NIMBLE<br />Be SMART – 3 second rule<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    15. 15. You Can Measure<br />Monique’s Fave Resources:<br />Social Media Examiner<br />Top 5 Twitter Tools for Social Mgrs.<br />http://budurl.com/CSMTOP<br />Mashable<br />BudURL (link shortener) with analytics<br />CoTweet – platform to manage tweets<br />Tweetdesk<br />Hootsuite<br />etc…<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    16. 16. Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    17. 17. QR Codes<br />Stands for Quick Response<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />
    18. 18. Ryan Miller<br />Do Doctors Make Good Facebook Friends?<br />Ethical considerations, do’s, don’ts, and best practices for doctor conduct on Facebook<br />Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media<br />

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