San marcos chamber_seminar_new_attendees
•
0 likes•1,305 views
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
Recommended
More Related Content
What's hot
What's hot (19)
Similar to San marcos chamber_seminar_new_attendees
Similar to San marcos chamber_seminar_new_attendees (20)
More from Majestic Social Media
More from Majestic Social Media (11)
Recently uploaded
Recently uploaded (20)
San marcos chamber_seminar_new_attendees
- 1. The Big Deal over Social Media! Innovative Techniques to grow your business! San Marcos Chamber of Commerce Natalie Guse & Richard Barrett
- 2. That’s our GOAL! You will learn… … to understand social media! … to apply social media tactics! … that content is the key! … to create your social media plan! You can do it!
- 3. Interact Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger. Content! Content The Big Deal over Social Media Social Media Marketing Process Communicate Socialize Share
- 4. The Big Deal over Social Media Marketing Marketing Natalie Guse The Big Deal over Social Media!
- 5. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property. Social Media Marketing…
- 6. Social Media Marketing… Wikipedia says: Social media are primarily internet-and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audios. The interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities , as people share their stories and experiences. Businesses also refer to social media as user-generated content or user-generated media.
- 7. Common social media applications
- 8. Exponential growth of Social Media! In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?
- 9. Social Media Marketing Trends! Twitter has come to the centre of the stage in a very short span of time. Its phenomenal success can be estimated from the fact that the proportion of marketers using Twitter as a part of their marketing strategy has grown from 3% to 49%. Dell announced that Twitter had driven sales worth $3 million for the organization within two years. However, Facebook continues to hold its dominant position in this market. Over 65% of respondent companies incorporated this social networking website in their marketing strategy.
- 10. Social Media a Fad? Hmm… Study on growth of Social media – 75% of Internet users involved in Social Media.
- 11. Internet Users by Continent
- 12. The Big Deal over Social Media Marketing Marketing Natalie Guse Social Media Marketing Process!
- 13. Weaknesses Strength Threats + Opportunities Strategic Planning Goals Position Vision Mission Operative Planning TARGET MARKET! TARGET MARKET! Price Place Product Promotion
- 15. Community Branding Price point Strategy Penetration Psychological Skimming Price presentation Online discounts Design Corporate Identity Product Presentation on platforms and website Product descriptions Product Testimonials Branding Corporate Identity E-Mailing Online Public Relations Search Engine Marketing Social Media Marketing Blogs Video and Audio Sharing Social Profiles Discussion Forums Retail Wholesale E-Commerce E-Broker Internet Multi Channel Shipping Online Website Community Forums Social Media platforms Product Identity Product Presentation Product Placement Product description
- 16. Social Media Marketing CISS Formula
- 17. YOU I nteract with costumers! C ommunicate! S ocialize! S hare!
- 19. The Big Deal over Social Media Marketing Marketing Natalie Guse Communicate + Share!
- 21. C ontent W ebsite/ L anding Page V ideo/Podcast P r Release P ower Point Communicate Content is the key!
- 22. Website Creation! Do it yourself!
- 30. PR Release!
- 33. Video/Podcast!
- 35. Now Use Social Media to spread out your message!
- 36. www.slideshare.net www.myplick.com www.authorstream.com www.slideboom.com Publish www.reddit.com www.free-press-release.com www.prlog.com www.articlesbase.com Promote/Market Google adwords Google maps www.superpages.com www.yellowpages.com www.hotfrog.com Publish
- 37. Publish Promote/Market Publish www.youtube.com www.vimeo.com http://www.ustream.tv/ Website Integration Blog Integration www.wordpress.com www.blogger.com www.mybloglog.com www.technorati.com www.global-free-classified-ads.com www.craigslist.org www.hoobly.com www.backpage.com
- 38. Be organized!
- 39. Examples
- 59. The Big Deal over Social Media Marketing Marketing Natalie Guse Interact + Share!
- 70. www.linkedin.com
- 80. The Big Deal over Social Media Marketing Marketing Natalie Guse Any questions?
Editor's Notes
- http://www.mzinga.com/a/pdf/mzingawp-socialmedia_marketers.pdf Blogs provide a mechanism for members to share their thoughts and ideas while also following the blogs of experts and thought leaders. The conversational nature and flexibility of blogs make them ideal for communicating with your customers and prospects, while also allowing them a channel to provide feedback to you via commenting. Discussion forums – Forums enable sharing of multiple perspectives on specific topics, better connecting members both in terms of ideas and personal relationships. Helping foster tighter personal relationships means greater participation and engagement. Forums are also the “grandfather of social media,” having been in use for decades, and provide a familiar jumping off point for many new members Video and audio sharing – If forums are the grandfather of social media, then podcasts and video are the “new kids on the block.” They provide a compelling alternative to text‐based content and can add a new dimension to your community initiative. They do, however, require an additional level of oversight and moderation. Adding audio and video content can be a critical component to some marketing community initiatives. Idea management – This application gives your customers and prospects a voice in your innovation process. With simple idea creation, total transparency, and straightforward voting mechanisms, idea management streamlines innovation and gives you immediate feedback on your initiatives. Social profiles – Social profiles provide a way for members to connect socially as well as professionally, enabling new members to locate expertise within the community. Social profiles also provide visibility into member challenges, giving your company insights into potential pitfalls and opportunities before they arise. As with Facebook, advanced social profiles allow members to post on each other’s “walls,” update their status, and chat with one another, creating a more cohesive and personal community experience. Ratings and rankings – Ratings and rankings are designed to enable members to provide feedback to other members within the community. It’s also useful to have member rankings (and status) corresponding to each member’s level of activity in the community, creating a hierarchy of membership based on the criteria that’s important to the sponsoring company. Shared file repository – It’s often necessary to share product documentation and other files in online communities. The shared file repository is built to support this requirement. The file library is critical for communities built to support discrete events where presentations, transcripts, and documentation are an important component of success. Event chat – This application is designed to provide a way for community members to ask questions and receive answers from an industry expert or luminary. The event chat provides multiple layers of filters and reviews to manage the high volume of questions that typically flow in during live events. Event chat is also a fantastic way to gauge member interest/sentiment around a certain topic.
- Angels in Action
- Angels in Action