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Learn some of the ways to engage with readers via contests.

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  1. 1. Engagingthrough Buffy AndrewscontestsHow to engage with your readers through contests
  2. 2. Why do contests?• Everyone loves a contest• They attract new readers, help build audience Buffy Andrews
  3. 3. What kinds of contests• Short answer = all kinds• Tie contest to holiday (ie. Christmas, Valentine’s Day)• Events (ie. Parades, fairs)• Weather (ie. Snowman, beat the heat) Buffy Andrews• Anniversary (ie. Peeps 60th anniversary)• Popular TV show or film• Biggest fan or school spirit• Bartender, lookalikes, tattoos, etc.
  4. 4. Consider various platforms• Instagram• Facebook• Twitter• Blogs Buffy Andrews• Videos• Print• Photos• Pinterest
  5. 5. Halloween pet contest• We asked readers to share photos of their pets wearing their Halloween costumes. Buffy Andrews
  6. 6. Sharp-dressed sneakers• We asked readers to turn plain white sneakers into creative works of art. Buffy Andrews
  7. 7. Doing ‘The Y’• You heard of planking; we invented ‘The Y’ and asked readers to send us photos of them doing it. Buffy Andrews
  8. 8. Marry platforms• We asked readers to share their Instagram photos and include the hashtag #YDRFair.• We found the photos via the hashtag, pinned them to our Pinterest board and created a slideshow via Storify. Buffy Andrews
  9. 9. SlideshowBuffy Andrews
  10. 10. Instagram contest• We pinned Instagrams with hashtag #YDRschool to our Back to School Instagram contest board. Buffy Andrews
  11. 11. Vacation with YDR• Readers share photos of them holding our newspaper while on vacation around the world.• We pin their photos to our Pinterest board and post to our Google map. Buffy Andrews
  12. 12. Blog• Connected to St. Paddy’s Day• Kicked off on blog, socialized via multiple platforms Buffy Andrews
  13. 13. Print• Kicked off in print, socialized via multiple platforms• We wrote beginning of a Christmas story; readers wrote endings• Winner chosen and complete story published on Christmas Buffy Andrews Day
  14. 14. Consider Upickem• Contest hosting software• Users can submit online• Readers can vote online• Drives traffic to hosting website or blog Buffy Andrews
  15. 15. Peeps voting online Buffy Andrews
  16. 16. Peeps Pinterest board Buffy Andrews
  17. 17. Lots of engagement• This entry in our Peeps diorama contest, titled Peeping Day-Hunger Games, garnered 77 likes and 212 repins. Buffy Andrews
  18. 18. Promote• Promote contests through all social media channels Buffy Andrews
  19. 19. Follow me• Buffy’s World: http://www.yorkblog.com/buffy/• Buffy’s Write Zone: http://buffyswritezone.blogspot.com/ Buffy Andrews• Author website: www.authorbuffyandrews.com• Twitter: https:// twitter.com/Buffyandrews• Facebook: https:// www.facebook.com/buffy.andrews• Google+: https ://plus.google.com/u/0/102646936236475 852585/posts
  20. 20. Follow me• Pinterest: https://pinterest.com/buffyandrews/• Tumblr: http://www.tumblr.com/blog/buffyandrews• Storify: http://storify.com/buffyandrews• Instagram: buffyandrews Buffy Andrews• Linkedin: http://www.linkedin.com/profile/view? id=40047960• RebelMouse: https://www.rebelmouse.com/Buffyandrews• Goodreads: http://www.goodreads.com/user/show/7370309-buffy- andrews
  21. 21. Contact Buffy AndrewsAssistant Managing Editor Features and Niche PubsSocial Media Coordinator Buffy Andrews York Daily Record Email: Buffy@ydrcom Phone: 717-771-2052