How To Kick Ass AndTake Names On The Social Web #CrushIQ

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Michael Brito | Zeno Group

The document discusses how brands can build community and customer advocacy on social media. It notes that customers need to hear messages from brands 3-5 times before believing them. It also discusses how social customers can have varying levels of engagement from minimal participation to being advocates that influence others. The key is for brands to have kick ass products, superior customer service, proactive community engagement, and good relevant content in order to meet customer expectations on social media.

Business Technology

How to Kick Ass & Take Names Build Community Create Customer Advocacy On The Social Web Michael Brito| @Britopian SVP, Social Business Planning, Edelman

How Does The Social Customer Behave? ,[object Object],[object Object],[object Object],Holler at me @Britopian on Twitter

[object Object],[object Object],[object Object],The Advocate Purchase Funnel Holler at me @Britopian on Twitter

Social Customers Influences Purchase Holler at me @Britopian on Twitter

Holler at me @Britopian on Twitter

Optimizing The Hub & Spoke ,[object Object],[object Object],[object Object],[object Object],[object Object],The Hub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Holler at me @Britopian on Twitter

It’s not necessarily about the network Holler at me @Britopian on Twitter

It’s about people … ,[object Object],[object Object],Holler at me @Britopian on Twitter

So, how we do live up to customer expectations ? Holler at me @Britopian on Twitter

Kick Ass Products Holler at me @Britopian on Twitter

Superior Customer Service Holler at me @Britopian on Twitter

Proactive Community Engagement Holler at me @Britopian on Twitter

Good, Relevant Content Holler at me @Britopian on Twitter

Listening to the social customer without any type of action is worse than not listening at all - @britopian

Sometimes It’s The Little Things Holler at me @Britopian on Twitter

Sometimes It’s The Not So Little Things Holler at me @Britopian on Twitter

Sometimes It’s A BFD … Holler at me @Britopian on Twitter

It’s All About Action Holler at me @Britopian on Twitter

Some Tools For Ass Kicking - @simplymeasured Holler at me @Britopian on Twitter

Holler at me @Britopian on Twitter Some Tools For Ass Kicking - @crowdbooster

Holler at me @Britopian on Twitter Some Tools For Ass Kicking - @fancorps

Holler at me @Britopian on Twitter Some Tools For Ass Kicking - @bufferapp

Don’t Forget Google… Holler at me @Britopian on Twitter

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Cracking the Cultural Competence Code.pptx

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