Creationist WOM Evolutionist WOM OR First delivered  in May 2006
Which came first?
Which came first?
 
 
Creationism Evolutionism
Which came first? Marketing, Worthy of WOM  Word-of- Mouth Marketing OR
Creationist WOM Evolutionist WOM
Creationist WOM CORE BELIEF Creationist WOM
Creationist WOM CORE BELIEF Creationist WOM WOM can be an “artificially amplified” marketing occurrence
Creationist WOM WOM can be an “artificially amplified” marketing occurrence CORE BELIEF Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Marfa, TX  |  population 2,121 Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Creationist WOM CAPTURE ATTENTION
Evolutionist WOM CORE BELIEF Evolutionist WOM
Evolutionist WOM WOM is a “naturally occurring” marketing phenomenon CORE BELIEF Evolutionist WOM
Evolutionist WOM CORE BELIEF Evolutionist WOM GARNER INTENTION WOM is a “naturally occurring” marketing phenomenon
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION method
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM GARNER INTENTION
Evolutionist WOM Creationist WOM
Creating awareness versus  building preference Evolutionist WOM Creationist WOM
A matter of what   a business did   versus  what a business does Evolutionist WOM Creationist WOM
Making the WOM activity remarkable   versus   making the product remarkable Evolutionist WOM Creationist WOM
Making up a story versus  telling the story Evolutionist WOM Creationist WOM
WOM is just a marketing issue   versus  always being a business issue Evolutionist WOM Creationist WOM
THE LINE DOT
DOT Creationist WOM
THE LINE DOT Evolutionist WOM Creationist WOM
Creationist WOM Evolutionist WOM
John Moore www.brandautopsy.com
Upcoming SlideShare
Loading in...5
×

Do You Believe in Creationist WOM or Evolutionist WOM?

10,540

Published on

... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006

********************
Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best.

johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

Published in: Business, Technology
9 Comments
51 Likes
Statistics
Notes
No Downloads
Views
Total Views
10,540
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
9
Likes
51
Embeds 0
No embeds

No notes for slide

Do You Believe in Creationist WOM or Evolutionist WOM?

  1. 1. Creationist WOM Evolutionist WOM OR First delivered in May 2006
  2. 2. Which came first?
  3. 3. Which came first?
  4. 6. Creationism Evolutionism
  5. 7. Which came first? Marketing, Worthy of WOM Word-of- Mouth Marketing OR
  6. 8. Creationist WOM Evolutionist WOM
  7. 9. Creationist WOM CORE BELIEF Creationist WOM
  8. 10. Creationist WOM CORE BELIEF Creationist WOM WOM can be an “artificially amplified” marketing occurrence
  9. 11. Creationist WOM WOM can be an “artificially amplified” marketing occurrence CORE BELIEF Creationist WOM CAPTURE ATTENTION
  10. 12. Creationist WOM CAPTURE ATTENTION
  11. 13. Marfa, TX | population 2,121 Creationist WOM CAPTURE ATTENTION
  12. 14. Creationist WOM CAPTURE ATTENTION
  13. 15. Creationist WOM CAPTURE ATTENTION
  14. 16. Creationist WOM CAPTURE ATTENTION
  15. 17. Creationist WOM CAPTURE ATTENTION
  16. 18. Creationist WOM CAPTURE ATTENTION
  17. 19. Creationist WOM CAPTURE ATTENTION
  18. 20. Creationist WOM CAPTURE ATTENTION
  19. 21. Creationist WOM CAPTURE ATTENTION
  20. 22. Creationist WOM CAPTURE ATTENTION
  21. 23. Creationist WOM CAPTURE ATTENTION
  22. 24. Evolutionist WOM CORE BELIEF Evolutionist WOM
  23. 25. Evolutionist WOM WOM is a “naturally occurring” marketing phenomenon CORE BELIEF Evolutionist WOM
  24. 26. Evolutionist WOM CORE BELIEF Evolutionist WOM GARNER INTENTION WOM is a “naturally occurring” marketing phenomenon
  25. 27. Evolutionist WOM GARNER INTENTION
  26. 28. Evolutionist WOM GARNER INTENTION
  27. 29. Evolutionist WOM GARNER INTENTION
  28. 30. Evolutionist WOM GARNER INTENTION
  29. 31. Evolutionist WOM GARNER INTENTION
  30. 32. Evolutionist WOM GARNER INTENTION
  31. 33. Evolutionist WOM GARNER INTENTION
  32. 34. Evolutionist WOM GARNER INTENTION
  33. 35. Evolutionist WOM GARNER INTENTION
  34. 36. Evolutionist WOM GARNER INTENTION
  35. 37. Evolutionist WOM GARNER INTENTION method
  36. 38. Evolutionist WOM GARNER INTENTION
  37. 39. Evolutionist WOM GARNER INTENTION
  38. 40. Evolutionist WOM GARNER INTENTION
  39. 41. Evolutionist WOM GARNER INTENTION
  40. 42. Evolutionist WOM GARNER INTENTION
  41. 43. Evolutionist WOM GARNER INTENTION
  42. 44. Evolutionist WOM Creationist WOM
  43. 45. Creating awareness versus building preference Evolutionist WOM Creationist WOM
  44. 46. A matter of what a business did versus what a business does Evolutionist WOM Creationist WOM
  45. 47. Making the WOM activity remarkable versus making the product remarkable Evolutionist WOM Creationist WOM
  46. 48. Making up a story versus telling the story Evolutionist WOM Creationist WOM
  47. 49. WOM is just a marketing issue versus always being a business issue Evolutionist WOM Creationist WOM
  48. 50. THE LINE DOT
  49. 51. DOT Creationist WOM
  50. 52. THE LINE DOT Evolutionist WOM Creationist WOM
  51. 53. Creationist WOM Evolutionist WOM
  52. 54. John Moore www.brandautopsy.com

×