... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006
Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best.
johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.