Creationist WOM Evolutionist WOM OR First delivered in May 2006

Which came first?

Which came first?

Creationism Evolutionism

Which came first? Marketing, Worthy of WOM Word-of- Mouth Marketing OR

Creationist WOM Evolutionist WOM

Creationist WOM CORE BELIEF Creationist WOM

Creationist WOM CORE BELIEF Creationist WOM WOM can be an “artificially amplified” marketing occurrence

Creationist WOM WOM can be an “artificially amplified” marketing occurrence CORE BELIEF Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Marfa, TX | population 2,121 Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Evolutionist WOM CORE BELIEF Evolutionist WOM

Evolutionist WOM WOM is a “naturally occurring” marketing phenomenon CORE BELIEF Evolutionist WOM

Evolutionist WOM CORE BELIEF Evolutionist WOM GARNER INTENTION WOM is a “naturally occurring” marketing phenomenon

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION method

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION

Evolutionist WOM Creationist WOM

Creating awareness versus building preference Evolutionist WOM Creationist WOM

A matter of what a business did versus what a business does Evolutionist WOM Creationist WOM

Making the WOM activity remarkable versus making the product remarkable Evolutionist WOM Creationist WOM

Making up a story versus telling the story Evolutionist WOM Creationist WOM

WOM is just a marketing issue versus always being a business issue Evolutionist WOM Creationist WOM

THE LINE DOT

DOT Creationist WOM

THE LINE DOT Evolutionist WOM Creationist WOM

Creationist WOM Evolutionist WOM

John Moore www.brandautopsy.com