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Do You Believe in Creationist WOM or Evolutionist WOM?

by Brand Autopsy Marketing Practice on Jul 21, 2007

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... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006...

... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006

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Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best.

johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

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Do You Believe in Creationist WOM or Evolutionist WOM? Webinar Transcript

Creationist WOM Evolutionist WOM OR First delivered in May 2006

Which came first?

Creationism Evolutionism

Which came first? Marketing, Worthy of WOM Word-of- Mouth Marketing OR

Creationist WOM Evolutionist WOM

Creationist WOM CORE BELIEF Creationist WOM

Creationist WOM CORE BELIEF Creationist WOM WOM can be an “artificially amplified” marketing occurrence

Creationist WOM WOM can be an “artificially amplified” marketing occurrence CORE BELIEF Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Marfa, TX | population 2,121 Creationist WOM CAPTURE ATTENTION

Creationist WOM CAPTURE ATTENTION

Evolutionist WOM CORE BELIEF Evolutionist WOM

Evolutionist WOM WOM is a “naturally occurring” marketing phenomenon CORE BELIEF Evolutionist WOM

Evolutionist WOM CORE BELIEF Evolutionist WOM GARNER INTENTION WOM is a “naturally occurring” marketing phenomenon

Evolutionist WOM GARNER INTENTION

Evolutionist WOM GARNER INTENTION method

Evolutionist WOM GARNER INTENTION

Evolutionist WOM Creationist WOM

Creating awareness versus building preference Evolutionist WOM Creationist WOM

A matter of what a business did versus what a business does Evolutionist WOM Creationist WOM

Making the WOM activity remarkable versus making the product remarkable Evolutionist WOM Creationist WOM

Making up a story versus telling the story Evolutionist WOM Creationist WOM

WOM is just a marketing issue versus always being a business issue Evolutionist WOM Creationist WOM

THE LINE DOT

DOT Creationist WOM

THE LINE DOT Evolutionist WOM Creationist WOM

Creationist WOM Evolutionist WOM

John Moore www.brandautopsy.com

guestb65d66 Next time you do something like this, make sure it is accurate. U got it all wrong. 4 years ago

Are you sure you want to

yolanda , designer at china Thanks for sharing! 4 years ago

Tugce Esener, Lecturer on Integrated Marketing Communications, Strategic Communications planner at n/a Great presentation. Thank you for sharing. Loved the chicken and egg metaphor. 4 years ago

RIOSERVER Awesome work http://www.rioserver.com 4 years ago

rudee Hi I am from Thailand, Nice presentataion ,Would be very kind of to share this preseatataion with me ,Thank you in advance.

my mail : rudee_nok@yahoo.com

5 years ago

Jovel Cipriano Great presentation. Please send me a copy at delikasi@gmail.com. Thanks. 5 years ago

Raimo Van Der Klein, Serial Entrepreneur at Christelijke Hogeschool Noord Nederland Love it! Great way to show the intrinsic value route.. 5 years ago

mmpartee Nice presentation... doesn't leave any doubt which camp the creator believes in. However, I don't think the argument neatly divides like this... is it not possible to create 'big bang' marketing events that generate WOM and tell the story authentically? I know, I know, easier said than done. Personally, I actually agree with John Moore... I hate publicity stunts that are just for the sake of publicity (like half.com buying the naming rights of a small town). But the Prada publicity stunt actually really appeals to people who are status seekers, and may actually do a great job of furthering their brand. So the type of WOM you seek is really dependent on your target audience. (my blog: http://everythingcu.wordpress.com) 5 years ago