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Do You Believe in Creationist WOM or Evolutionist WOM?
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Do You Believe in Creationist WOM or Evolutionist WOM?

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... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006...

... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006

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Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best.

johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

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  • Great presentation. Thank you for sharing. Loved the chicken and egg metaphor.
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  • Hi I am from Thailand, Nice presentataion ,Would be very kind of to share this preseatataion with me ,Thank you in advance.

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Do You Believe in Creationist WOM or Evolutionist WOM? Do You Believe in Creationist WOM or Evolutionist WOM? Presentation Transcript

  • Creationist WOM Evolutionist WOM OR First delivered in May 2006
  • Which came first?
  • Which came first?
  •  
  •  
  • Creationism Evolutionism
  • Which came first? Marketing, Worthy of WOM Word-of- Mouth Marketing OR
  • Creationist WOM Evolutionist WOM
  • Creationist WOM CORE BELIEF Creationist WOM
  • Creationist WOM CORE BELIEF Creationist WOM WOM can be an “artificially amplified” marketing occurrence
  • Creationist WOM WOM can be an “artificially amplified” marketing occurrence CORE BELIEF Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Marfa, TX | population 2,121 Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Creationist WOM CAPTURE ATTENTION
  • Evolutionist WOM CORE BELIEF Evolutionist WOM
  • Evolutionist WOM WOM is a “naturally occurring” marketing phenomenon CORE BELIEF Evolutionist WOM
  • Evolutionist WOM CORE BELIEF Evolutionist WOM GARNER INTENTION WOM is a “naturally occurring” marketing phenomenon
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION method
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM GARNER INTENTION
  • Evolutionist WOM Creationist WOM
  • Creating awareness versus building preference Evolutionist WOM Creationist WOM
  • A matter of what a business did versus what a business does Evolutionist WOM Creationist WOM
  • Making the WOM activity remarkable versus making the product remarkable Evolutionist WOM Creationist WOM
  • Making up a story versus telling the story Evolutionist WOM Creationist WOM
  • WOM is just a marketing issue versus always being a business issue Evolutionist WOM Creationist WOM
  • THE LINE DOT
  • DOT Creationist WOM
  • THE LINE DOT Evolutionist WOM Creationist WOM
  • Creationist WOM Evolutionist WOM
  • John Moore www.brandautopsy.com