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Do You Believe in Creationist WOM or Evolutionist WOM?

by on Jul 22, 2007

  • 16,266 views

... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006...

... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006

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Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best.

johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

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110 of 11 previous next Post a comment

  • guestb65d66 guestb65d66 Next time you do something like this, make sure it is accurate. U got it all wrong. 4 years ago
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  • 250237417 yolanda , designer at china Thanks for sharing! 5 years ago
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  • Tugce Tugce Esener, Lecturer on Integrated Marketing Communications, Strategic Communications planner at n/a Great presentation. Thank you for sharing. Loved the chicken and egg metaphor. 5 years ago
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  • RIOSERVER RIOSERVER Awesome work http://www.rioserver.com 5 years ago
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  • rudee rudee Hi I am from Thailand, Nice presentataion ,Would be very kind of to share this preseatataion with me ,Thank you in advance.

    my mail : rudee_nok@yahoo.com<br /><br/>
    6 years ago
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  • cipriano Jovel Cipriano Great presentation. Please send me a copy at delikasi@gmail.com. Thanks. 6 years ago
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  • cipriano Jovel Cipriano Great presentation. Please send me a copy at delikasi@gmail.com. Thanks. 6 years ago
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  • cipriano Jovel Cipriano Great presentation. Please send me a copy at delikasi@gmail.com. Thanks. 6 years ago
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  • Thinkmobile Raimo Van Der Klein, Serial Entrepreneur at Christelijke Hogeschool Noord Nederland Love it! Great way to show the intrinsic value route.. 6 years ago
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  • mmpartee mmpartee Nice presentation... doesn't leave any doubt which camp the creator believes in. However, I don't think the argument neatly divides like this... is it not possible to create 'big bang' marketing events that generate WOM and tell the story authentically? I know, I know, easier said than done. Personally, I actually agree with John Moore... I hate publicity stunts that are just for the sake of publicity (like half.com buying the naming rights of a small town). But the Prada publicity stunt actually really appeals to people who are status seekers, and may actually do a great job of furthering their brand. So the type of WOM you seek is really dependent on your target audience. (my blog: http://everythingcu.wordpress.com) 6 years ago
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Do You Believe in Creationist WOM or Evolutionist WOM? Do You Believe in Creationist WOM or Evolutionist WOM? Webinar Transcript