Be the first to like this
AT gets to the simple side of branding. As deep and involved as is appropriate for an organization's strategic context.
To get there, you have to approach branding in a back-to-basics way. Branding isn’t anything new. Good branding is just good leadership… re-branded. Your organization knows how to brand. They’re probably just confused by the ubiquitous and contrary use of the word.
This excerpt from a presentation called “Branding for the rest of us” illustrates the best business practices that have been going on for years in organizations that have been hijacked by branding professionals. Take them back.