I feel dealsy

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  • I feel dealsy

    1. 1. I feel dealsy, help me! Dr. Ahmet Bulut Istanbul Sehir University Istanbul, Turkey - June 2010
    2. 2. Deal Market is Big! $ Billion
    3. 3. Collective Buying Power
    4. 4. 288 people buys it
    5. 5. 626 people buys it!
    6. 6. 1,039 X 20 = $20,780
    7. 7. Jewelry & Accessories
    8. 8. Deal Sites Pay Model
    9. 9. groupon buy page
    10. 10. Follow us Stats ers u s m
    11. 11. Email Marketing
    12. 12. Share deals. Save big.
    13. 13. what are you looking for?
    14. 14. $109.95 $65.99 o f f 0 % 4
    15. 15. Style By Jacquie
    16. 16. “We want Discounts” o f f 8 % 3
    17. 17. Couponomics Get $1 off Get Coupon
    18. 18. I love Internet Shopping. It is so easy.
    19. 19. Each redpumashoer is 20c
    20. 20. Red Puma Shoes - Like.com
    21. 21. Puma Men’s Pace Cat II
    22. 22. Puma Men’s Pace Cat II 30% of f
    23. 23. Puma Men’s Pace Cat II $hare 30% of f
    24. 24. Puma Men’s Pace Cat II o t e N ab l i o n c t A
    25. 25. Merchant’s Page
    26. 26. Merchant’s Page o t e N ab l i o n c t A
    27. 27. During all this time, no single transaction yet. ?
    28. 28. Independent Shoppers Independent Decisions No collective body No collective scale No great deal No great sales
    29. 29. So, Let’s Group on
    30. 30. FinishLine Group Deal $50 Buy Value Discount You Save 99.99 %50 49.99 Buy it for a friend!
    31. 31. Last call for deal
    32. 32. FinishLine Group Deal bl e $50 Buy n a t i o c Value Discount You Save 99.99 %50 49.99 A Buy it for a friend!
    33. 33. Finish Line’s buy page
    34. 34. Business Development • We have got users. • We have got merchants. • We need to prepare group deal pages. • I. We can ask our merchants to prepare such deal pages. (see slide 30)
    35. 35. Business Development • II. We can divert our display advertising effort to creating such group deal pages. • III. We can use our blogosphere sites as a platform for our display advertising. • IV. We can use our email marketing body to call for action on the group deals. • V. We can use the likes of greatstyledeal pop-ups as group deal widgets.
    36. 36. Business Development • There is expected to be more conversion in this new “collective buying” empowered sales channel. • In this new sales channel, we can adopt a commission based model. Or a hybrid CPA model.

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