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You might as well
                    not sell anything…


© 2010. All Rights Reserved. Studio K&M.
This is the depiction of “boomers” you’re familiar with…
This is how they actually
                decide on spending…
     Travel




Influences


Source: Advertising Age, JWT Sur...
This is how they actually
                decide on spending…
                                     Appliances
            ...
This is how they actually
                decide on spending…
                                                      Clothi...
This is how they actually
                decide on spending…
                                                      Food +...
This is how they actually
                decide on spending…
                                                      Home F...
This is how they actually
                decide on spending…
                                                      Person...
This is how they actually
                decide on spending…
     Travel
                         Appliances
            ...
Travel                                          Insurance




           Healthcare             Insurance




            ...
Clothing        Technology




These are
the design
templates for
everyone else.
                 Entertainment
Which would you buy?
Boomers ≠ Couples
Boomers ≠ Dying
Bottom line:
You might as well not
    sell anything…
…if you’re not speaking to her the right way.
And STUDIOK&M understands
    how to speak to her.
We are a distinctive, boutique branding agency working with marketers t...
STUDIOKM distinguishes
your brand among these
  women with tasteful,
  sophisticated design.
                             ...
ONLINE WORK
Tyler Tinsworth | Portfolio Website
Results: Tyler Tinsworth
Tyler Tinsworth is a highly professional interior decorator whose
work can be seen in stunning Pa...
e ~ Tiquities | Naming | Logo | E-commerce/Auction Website
Results: e~tiquities
e~Tiquities is an online e-commerce and auction site where
anyone can buy or bid on objects older tha...
Felissimo | E-commerce Website  Bi-weekly Email Blasts
Results: feliciti
feliciti, the private label of Felissimo, the elegant and hi-end Fifth
Avenue retail store, promoted the...
Retail 101 International | Website
Results: Retail 101
Cheryl Beall a luxury retail training professional needed a website
that highlighted her credentials. ...
OFFLINE WORK
Gourmet Garage | Rebranding | Packaging Design
Results: Gourmet Garage
 Gourmet Garage was founded in 1981 as a wholesaler
 distributing fresh seafood, game, organic and...
Vibes Jewels | Logo | Website
Results: Vibes
Vibes Jewels, an elegant upscale jeweler on Manhattan's upper
eastside, has a unique New Age spin. She came...
Genji Sushi | Corporate  Division Logos
Results: Genji
This Philadelphia based Sushi Restaurant, needed a new identity
as they moved into the New York market and ...
Triarq | Naming | Branding  Identity | Print Collateral
Results: Triarq
Founded by three orthopedic surgeons, a physical therapist and
a marketing expert, Triarq is a network tha...
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Studio K&M Capabilities

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Capabilities presentation of Studio K&M, a distinctive branding boutique: www.studiokandm.com

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Studio K&M Capabilities

  1. 1. You might as well not sell anything… © 2010. All Rights Reserved. Studio K&M.
  2. 2. This is the depiction of “boomers” you’re familiar with…
  3. 3. This is how they actually decide on spending… Travel Influences Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009
  4. 4. This is how they actually decide on spending… Appliances Influences Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009
  5. 5. This is how they actually decide on spending… Clothing Influences Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009
  6. 6. This is how they actually decide on spending… Food + Bev Influences Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009
  7. 7. This is how they actually decide on spending… Home Furnishings Influences Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009
  8. 8. This is how they actually decide on spending… Personal Care Influences Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009
  9. 9. This is how they actually decide on spending… Travel Appliances Clothing Food + Bev Home Furnishings Personal Care Influences Source: Advertising Age, JWT Survey: The New Female Consumer: Rise of the Real Mom 2009
  10. 10. Travel Insurance Healthcare Insurance Health Care These are the boomer design templates you’re familiar with.
  11. 11. Clothing Technology These are the design templates for everyone else. Entertainment
  12. 12. Which would you buy?
  13. 13. Boomers ≠ Couples
  14. 14. Boomers ≠ Dying
  15. 15. Bottom line: You might as well not sell anything…
  16. 16. …if you’re not speaking to her the right way.
  17. 17. And STUDIOK&M understands how to speak to her. We are a distinctive, boutique branding agency working with marketers that want to get serious about growing their market share with the richest, most influential, and most loyal consumer they’ve never thought of: boomer women.
  18. 18. STUDIOKM distinguishes your brand among these women with tasteful, sophisticated design. Our work is 100% original and gets your brand noticed online and offline by women 45-65.
  19. 19. ONLINE WORK
  20. 20. Tyler Tinsworth | Portfolio Website
  21. 21. Results: Tyler Tinsworth Tyler Tinsworth is a highly professional interior decorator whose work can be seen in stunning Park Avenue penthouses and spacious mansions in Greenwich, Connecticut. She was in need of a site redesign that would match her elegant and sophisticated style and position her among the best decorators. We designed the site to reflect her talent and showcase her interiors in a simple and easy manner, resulting in a 100% referral rate over her previous site.
  22. 22. e ~ Tiquities | Naming | Logo | E-commerce/Auction Website
  23. 23. Results: e~tiquities e~Tiquities is an online e-commerce and auction site where anyone can buy or bid on objects older than Jesus. We incorporated advanced zooming technology that allows buyers to zoom in very, very, very, very, close, reassuring them of exactly what they were purchasing. And oh, did we mention that we came up with the name as well. The site has resulted in 100% increased traffic to their store, 60% increase in prospective buyers and 40% increase in sales.
  24. 24. Felissimo | E-commerce Website Bi-weekly Email Blasts
  25. 25. Results: feliciti feliciti, the private label of Felissimo, the elegant and hi-end Fifth Avenue retail store, promoted their creatively designed Japanese interior line through this attractive and easy-to-use e-commerce website that we designed and built for them. In addition to the site, we produced biweekly e-mail blasts promoting new products. The site and emails prompted increased store traffic by 45% and web traffic by 40%, with the emails averaging an open rate of 35%, doubling their sales within 3 months of the site's launch. In addition, they were able to increase their list of users requesting to be notified by email of new products and store events from 6500 to 12,300.
  26. 26. Retail 101 International | Website
  27. 27. Results: Retail 101 Cheryl Beall a luxury retail training professional needed a website that highlighted her credentials. But she had had a very unpleasant and costly experience with another web designer, so was hesitant about moving forward. Studio KM used her existing logo and incorporated matching style elements to create a brochure site, (advising her on the copy). We designed it to appeal to the hi-end clientele that is her market. We afforded her the presence on the web that she had wanted for over 3 years. The site has since received a high number of hits with the average user spending over 4 minutes on the site and she is landing new clients, increasing her sales revenue by over 40%.
  28. 28. OFFLINE WORK
  29. 29. Gourmet Garage | Rebranding | Packaging Design
  30. 30. Results: Gourmet Garage Gourmet Garage was founded in 1981 as a wholesaler distributing fresh seafood, game, organic and specialty fruits and vegetables to the chefs of fine restaurants nationwide. In 1992 they opened a Soho warehouse to the public and before long Gourmet Garage was born. With six stores in Manhattan, Gourmet Garage lets you SHOP LIKE A CHEF! ® With the recent proliferation of high-end gourmet food stores however, Gourmet Garage felt compelled to update their look in order to compete. They came to Studio KM for a complete evaluation of their branding. Their sales have doubled since we incorporated a bold and distinct font that reflects the vitality of the stores, and engaged a copywriter to add playful copy to the labels.
  31. 31. Vibes Jewels | Logo | Website
  32. 32. Results: Vibes Vibes Jewels, an elegant upscale jeweler on Manhattan's upper eastside, has a unique New Age spin. She came to Studio KM in need of an identity that reflected who she was. We created a logo that symbolize the eight “jewel-vibes” and references healing properties of the Lotus Blossom, then created an online jewelry case to exhibit her work. She has since been commissioned for one-of-a-kind pieces and is asked to show her jewels at upscale trunk shows throughout Manhattan, resulting in an increase of 65% in income and wider marketing reach.
  33. 33. Genji Sushi | Corporate Division Logos
  34. 34. Results: Genji This Philadelphia based Sushi Restaurant, needed a new identity as they moved into the New York market and expanded their chain in over 80 Whole Foods Markets. The challenge however, was to create a corporate logo and 5 logos for their subdivisions that reflected the parent company. Studio KM designed the group’s corporate logo that possessed all the attributes of the company. In addition, it has an east/west feel that was neither east nor west; just elegant. The five subdivisions were variations on the main logo and while independent on their own, still had a connection to the master logo. The prestigious upgrade to the logo has resulted in a increase in their sales at their Whole Foods kiosks of 40%.
  35. 35. Triarq | Naming | Branding Identity | Print Collateral
  36. 36. Results: Triarq Founded by three orthopedic surgeons, a physical therapist and a marketing expert, Triarq is a network that brings doctors, physical therapists and patients together and provides online learning, marketing advice and referrals. Studio KM was brought in early to conceive the name, logo and marketing collateral. Triarq recently introduced their concept and had an 80% signup rate.

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