Reinventing the Arts - NYFA Panel

Reinventing the Arts through Technology: A NYFA Presentation Brian Newman springboardmedia.blogspot.com @bnewman01

Disruptive Innovation
Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.
Clayton Christensen via Wikipedia

It’s not until the tide goes out until you see who’s wearing the swim trunks - Warren Buffett

Value has changed.

Old World Value: Scarcity New World Value: Overabundance

Attention Economy

Engagement

Participatory Culture
A Conversation

Langworthy & Henein Vanishing of the Bees

Twitter Stats (via Twitter)
105,779,710 registered users
1,500% growth over the last three years
300,000 new sign-ups per day
60% of new accounts were from outside the U.S.
600 million search queries per day
A NY Times story gets tweeted every 4 seconds

Usage by Age Group US Growth Twitter

Zoe Keating @ZoeCello 1.38 million followers on Twitter

Building Community
Friends & Fans

www.ironsky.net

crowdcontrols.cc

CrowdSourcing
Turning Community into Funders

$10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released.
$25 - Polished Rock Level : An advance copy of the CD. Weeks before the masses.
$2,500 - Emerald Level : Mentioned as an executive producer of the album -- whoop-di-doo!
$ 5,000 - Diamond Level : I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you.
$10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.
Details from Jill’s Next Record website

thecosmonaut.org

TheAgeofStupid.Net

www.kickstarter.com

CrowdSourcing 2:
Turning Community into Collaborators

www.wreckamovie.com

www.massanimation.com

inbflat.net

Remix Culture
Mash-Ups and Sampling

Gaylor: RIP! A Remix Manifesto

Kuitman: Thru-You

Convenience & Immediacy Immediacy

Multi-Platform
Agnostic, Viral & Mobile

McAbee: Stingray Sam

Sally Potter’s Rage First Movie Premiering Day/Date at a Festival and on Mobile

Multiple Access Points

Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences

Transmedia Quick thoughts: Some Experts: Keep a mind towards audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) It’s not all about the film - extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...

Thomas Allen Harris: Through a Lens Darkly

Push Push Theater Company

Creating context is more important than creating content. The greatest creative and business opportunities are everything around the content Taylor Davidson

Image Courtesy: Yair Haklai - WikiMedia (CC Attribution)

The best way to predict the future is to invent it Alan Kay

Blog: www.springboardmedia.blogspot.com Email: [email_address] Twitter: @ Bnewman01

Reinventing the Arts - NYFA Panel

by Brian Newman on Oct 31, 2010

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Reinventing the Arts - NYFA Panel — Presentation Transcript

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