Advancing the Vegan Movement Through Online Social Games<br />NAVS Summerfest 2011<br />Mark Berman MD<br />Sources are li...
First Some Vital Concepts<br />Technology radically transforms human life<br />Agriculture<br />The Printing Press<br />Th...
Tech·nol·o·gy<br />The application of scientific knowledge for practical purposes, esp. in industry<br />- advances in com...
He who first shortened the labor of copyists by device of movable types was disbanding hired armies, and cashiering most k...
Dawn of A New Information Age<br />(VISUALIZATION OF THE INTERNET) Lanet-vi program of I. Alvarez-Hamelin et al<br />
Online Social Networks Are a Tool for Social Change<br />
#jan25<br />http://www.flickr.com/photos/ramyraoof/5391761756/sizes/l/in/photostream/<br />
Even Arm-Chair Activists Can Be Put to Use<br />
Even Arm-Chair Activists Can Be Put to Use<br />
Even Arm-Chair Activists Can Be Put to Use<br />
Even Arm-Chair Activists Can Be Put to Use<br />
Meme (miːm)<br />— noun an idea or element of social behaviour passed on through generations in a culture, esp by imitatio...
Obesity is Contagious<br />N.A. Christakis and J.H. Fowler, "The Spread of Obesity in a Large Social Network Over 32 Years...
Emotions Spread Through Social Networks<br />
Positivity Spreads Faster?<br />
500 Million and Counting<br />
You Are On A Social Graph<br />http://www.socialmediaexaminer.com/what-your-business-needs-to-know-about-social-graphs/<br />
Pause For A Serious Take Home<br />Recipe for Meme Spread<br />Don’t be a hermit<br />Be likeable and image conscious<br /...
Vegan Bloggers Conference!!!<br />
Beyond Social Networking<br />“The Game Layer”<br />3 Billion hours per week<br />500 Million People playing 1 hr/day or m...
Games Are Exploding<br />1990		$10 Billion<br />2010 	$50 Billion<br />2014 	$80 Billion<br />Currently $8 Billion spent p...
Online Games Are Captivating<br />
Games Obey Rules<br />
Games & Positive Psychology<br />Reward Schedules…<br />Appointment Dynamics…<br />Influence and Status…<br />Progress…<br...
Games & Positive Psychology<br />Reward Schedules…<br />Appointment Dynamics…<br />Influence and Status…<br />Progress…<br...
Let’s Get Serious…Motivating Behavior Change with Online Games<br />http://www.slideshare.net/amyjokim/smart-gamification-...
Serious Games: Examples<br />
Serious Games: Examples<br />
Understanding Why People Act<br />http://gamification.co/2011/06/01/the-science-of-gamification/<br />
Serious Games: Examples<br />
Serious Games: Examples<br />
Serious Games: Examples<br />
Vegan Sites…Moving to Games<br />
We Ain’t Seen Nothing Yet<br />http://gamepocalypsenow.blogspot.com/2010/07/visions-of-gamepocalypse.html<br />
Um, This is Real<br />http://gamepocalypsenow.blogspot.com/2010/07/belgian-urinal-game.html<br />
We must do better…<br />
Gamification is a hot trend…probably for good reason.<br />
100 Points For Listening<br />Mark Berman, MD<br />mbermanmd@gmail.com<br />http://veganmd.blogspot.com/<br />http://www.l...
Great Game Talks<br />Short talk on games being the next major trend on the web:http://www.ted.com/talks/seth_priebatsch_t...
Upcoming SlideShare
Loading in …5
×

Vegan Social Gaming Talk

5,757 views

Published on

A talk I gave for the North American Veg Society on social gaming - a key trend in the internet world. Explains relationship between idea spread, behavior change and online gaming. Slides did not translate perfectly, but will give you an idea of concepts nonetheless.

3 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
5,757
On SlideShare
0
From Embeds
0
Number of Embeds
3,717
Actions
Shares
0
Downloads
8
Comments
3
Likes
0
Embeds 0
No embeds

No notes for slide
  • The game teaches innovative problem solving and raises awareness about real world crises, with the idea being that a game experience can enhance people’s perception that they can contribute to making the world a better place.This and other serious games are tied to real world programs, whereby participants in the game can land scholarships and fellowships in leadership programs, or even seed funding for the ideas they generate while playing Evoke.This is a great approach to building new leaders and social entrepeneurs. But how can games be used to influence everyday people?
  • Vegan Social Gaming Talk

    1. 1. Advancing the Vegan Movement Through Online Social Games<br />NAVS Summerfest 2011<br />Mark Berman MD<br />Sources are listed here…<br />
    2. 2. First Some Vital Concepts<br />Technology radically transforms human life<br />Agriculture<br />The Printing Press<br />The Internet<br />Ideas and behaviors (i.e. meme’s) spread through social networks<br />Online social networks will facilitate idea spread<br />
    3. 3. Tech·nol·o·gy<br />The application of scientific knowledge for practical purposes, esp. in industry<br />- advances in computer technology<br />- recycling technologies<br />Machinery and equipment developed from such scientific knowledge<br />The branch of knowledge dealing with engineering or applied sciences<br />Google.com<br />http://www.ontariocorn.org/research/<br />
    4. 4. He who first shortened the labor of copyists by device of movable types was disbanding hired armies, and cashiering most kings and senates, and creating a whole new democratic world: he had invented the art of printing.<br />~ Thomas Carlyle, Sartor Resartus, 1833<br />http://alexanderdesignco.com/wp-content/uploads/printing-press-1024x782.jpg<br />
    5. 5. Dawn of A New Information Age<br />(VISUALIZATION OF THE INTERNET) Lanet-vi program of I. Alvarez-Hamelin et al<br />
    6. 6. Online Social Networks Are a Tool for Social Change<br />
    7. 7. #jan25<br />http://www.flickr.com/photos/ramyraoof/5391761756/sizes/l/in/photostream/<br />
    8. 8. Even Arm-Chair Activists Can Be Put to Use<br />
    9. 9. Even Arm-Chair Activists Can Be Put to Use<br />
    10. 10. Even Arm-Chair Activists Can Be Put to Use<br />
    11. 11. Even Arm-Chair Activists Can Be Put to Use<br />
    12. 12. Meme (miːm)<br />— noun an idea or element of social behaviour passed on through generations in a culture, esp by imitation <br />— noun a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes. <br />Dictionary.com<br />http://cultureandcommunication.org/tdm/nmrs/sp1/2011/05/01/meme-update/<br />
    13. 13. Obesity is Contagious<br />N.A. Christakis and J.H. Fowler, "The Spread of Obesity in a Large Social Network Over 32 Years," New England Journal of Medicine 357(4): 370-379 (July 2007)<br />
    14. 14. Emotions Spread Through Social Networks<br />
    15. 15. Positivity Spreads Faster?<br />
    16. 16. 500 Million and Counting<br />
    17. 17. You Are On A Social Graph<br />http://www.socialmediaexaminer.com/what-your-business-needs-to-know-about-social-graphs/<br />
    18. 18. Pause For A Serious Take Home<br />Recipe for Meme Spread<br />Don’t be a hermit<br />Be likeable and image conscious<br />Connect yourself to others<br />Connect yourself to people you want to influence<br />Share your ideas wisely<br />Gravy: Have a nice blog<br />http://www.bbc.co.uk/bbcfour/beautyofmaps/digital_worlds-map3.shtml<br />
    19. 19. Vegan Bloggers Conference!!!<br />
    20. 20. Beyond Social Networking<br />“The Game Layer”<br />3 Billion hours per week<br />500 Million People playing 1 hr/day or more<br />1.5 Billion by next decade<br />Average youth: 10,000 hours by age 21<br />Jane McGonigal, Seth Priebetsh, Tom Chatfield<br />
    21. 21. Games Are Exploding<br />1990 $10 Billion<br />2010 $50 Billion<br />2014 $80 Billion<br />Currently $8 Billion spent purchasing virtual goods in online games.<br />Tom Chatfield<br />
    22. 22. Online Games Are Captivating<br />
    23. 23. Games Obey Rules<br />
    24. 24. Games & Positive Psychology<br />Reward Schedules…<br />Appointment Dynamics…<br />Influence and Status…<br />Progress…<br />Communal Discovery…<br />Surprise Victories…<br />Cooperation and Sharing…<br />Sources: Jane McGonigal, Seth Priebetsh, Tom Chatfield, Martin Seligman<br />http://www.stephanieschwab.com/2010/08/31/more-on-gamification-game-mechanics/<br />
    25. 25. Games & Positive Psychology<br />Reward Schedules…<br />Appointment Dynamics…<br />Influence and Status…<br />Progress…<br />Communal Discovery…<br />Surprise Victories…<br />Cooperation and Sharing…<br /> Positive Emotions<br /> Relationships<br /> Meaning<br /> Accomplishments (mastery, achievement)<br />Sources: Jane McGonigal, Seth Priebetsh, Tom Chatfield, Martin Seligman<br />http://www.stephanieschwab.com/2010/08/31/more-on-gamification-game-mechanics/<br />
    26. 26. Let’s Get Serious…Motivating Behavior Change with Online Games<br />http://www.slideshare.net/amyjokim/smart-gamification-social-game-design-for-a-connected-world<br />
    27. 27. Serious Games: Examples<br />
    28. 28. Serious Games: Examples<br />
    29. 29. Understanding Why People Act<br />http://gamification.co/2011/06/01/the-science-of-gamification/<br />
    30. 30. Serious Games: Examples<br />
    31. 31. Serious Games: Examples<br />
    32. 32. Serious Games: Examples<br />
    33. 33. Vegan Sites…Moving to Games<br />
    34. 34. We Ain’t Seen Nothing Yet<br />http://gamepocalypsenow.blogspot.com/2010/07/visions-of-gamepocalypse.html<br />
    35. 35. Um, This is Real<br />http://gamepocalypsenow.blogspot.com/2010/07/belgian-urinal-game.html<br />
    36. 36. We must do better…<br />
    37. 37. Gamification is a hot trend…probably for good reason.<br />
    38. 38. 100 Points For Listening<br />Mark Berman, MD<br />mbermanmd@gmail.com<br />http://veganmd.blogspot.com/<br />http://www.linkedin.com/in/markberman<br />http://www.facebook.com/markalanberman<br />
    39. 39. Great Game Talks<br />Short talk on games being the next major trend on the web:http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.htmlShort talk on how games reward the brain:http://www.ted.com/talks/tom_chatfield_7_ways_games_reward_the_brain.htmlJesse Schell on the infiltration of gaming into all aspects of our lives:http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse#fullprogram<br />On the science of gamification:<br />http://gamification.co/2011/06/01/the-science-of-gamification/<br />On incorporating game mechanics into software:Amy Jo Kim's tech talk at Google: http://www.youtube.com/watch?v=ihUt-163gZI<br />

    ×