The transformational power of Online Community
                       It’s about Love & Underpants
                       ...
Agenda

•  By the numbers: Social media and the mainstream

•  Creating community: What we find online

•  Joining the con...
Social media is now mainstream

                               +50%                                     +51%

            ...
Sneak Peek:
     If size matters, social media is huge in the U.S.

                                                      ...
Social media is addictive


Once “active”, you’re far more
likely to participate daily than
weekly


And you’re stealing t...
Social media is trusted by its users


   The BlogHer community trusts each other more than they trust
   anything except ...
•  So it’s clear your
   users are often
   otherwise occupied

•  The question is why?

•  What are women
   finding in t...
THEY ARE FINDING LOVE

THEY ARE IN LOVE WITH
  WHAT THEY CAN DO
And now…the Underpants
Personal, Professional, Political, and yes, Pets

 •  Changing history

 •  Changing the way we survive

 •  Changing the ...
Changing History
Meet my grandma
(Today would have been her 99th birthday)
Meet my mom: pre-MommyBlogging
Meet Samantha
Changing the way we survive:
Meet Loralee
Changing the way we make a living:
Meet Elise Bauer, Simply Recipes
Changing the way we take action:
Meet Grace Davis
The evolution of power

•  The power to be heard

•  The power to build your own playing field

•  The power to participat...
The evolution of community


    •  In a world where we don’t trust
       the institutions in our lives:
       the gover...
BlogHer’s community connects across media,
     across experiences, across topics




20
Join the conversation

•  By the numbers: Go to where your customers are

•  Creating community: Give them a voice and a p...
THANK YOU!
                BlogPaws
            April 10, 2010




     Elisa Camahort Page
       Co-founder and COO
    ...
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BlogPaws 2010 - Closing Keynote: Elisa Camahort Page

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This is the BlogPaws 2010 Closing Keynote presentation given by Elisa Camahort Page, co-founder of BlogHer.

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BlogPaws 2010 - Closing Keynote: Elisa Camahort Page

  1. 1. The transformational power of Online Community It’s about Love & Underpants BlogPaws, Columbus, OH 04/10/10 Elisa Camahort Page COO | Co-founder elisa@blogher.com Twitter: ElisaC 1
  2. 2. Agenda •  By the numbers: Social media and the mainstream •  Creating community: What we find online •  Joining the conversation
  3. 3. Social media is now mainstream +50% +51% Social  Networking  Sites   Blogging  Sites   (Millions)   (Millions)   3 Source: comScore Media Metrix, US, March 2009 and March 2010
  4. 4. Sneak Peek: If size matters, social media is huge in the U.S. Over Three Quarters of the Online Population are *Active social media use defined as 1x weekly or Active Social Media Users* more for Blog reading, writing, commenting or Message Board reading or commenting, Facebook, Twitter, Linked in or other social 163.8 million = Total U.S. Adult Online Population networks 126.9 million* = Total U.S. Social Media Users 4 Source: Social Media Matters 2010, BlogHer Inc., Nielsen US Total Online Population sample, N = 1,752; Total online raw numbers based on Nielsen Online @Plan
  5. 5. Social media is addictive Once “active”, you’re far more likely to participate daily than weekly And you’re stealing time from other media to participate Sneak Peek: In the BlogHer community, 96% of members visit blogs weekly or more often: More than watch TV or visit Facebook at same rate Source: Social Media Matters 2010, BlogHer Inc., BlogHer Network sample, N = 1,550
  6. 6. Social media is trusted by its users The BlogHer community trusts each other more than they trust anything except for conversations with friends . . . •  Turn to blogs more often than weekly for info: 78% (Only search is used more often!) •  Find blog info more “useful” and “relevant” than TV, print, ads, social networks or online review sites Consider their online friends their “real” friends Source: 2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners
  7. 7. •  So it’s clear your users are often otherwise occupied •  The question is why? •  What are women finding in the blogosphere? •  And what are you doing about it?
  8. 8. THEY ARE FINDING LOVE THEY ARE IN LOVE WITH WHAT THEY CAN DO
  9. 9. And now…the Underpants
  10. 10. Personal, Professional, Political, and yes, Pets •  Changing history •  Changing the way we survive •  Changing the way we make a living •  Changing the way we take action
  11. 11. Changing History
  12. 12. Meet my grandma (Today would have been her 99th birthday)
  13. 13. Meet my mom: pre-MommyBlogging
  14. 14. Meet Samantha
  15. 15. Changing the way we survive: Meet Loralee
  16. 16. Changing the way we make a living: Meet Elise Bauer, Simply Recipes
  17. 17. Changing the way we take action: Meet Grace Davis
  18. 18. The evolution of power •  The power to be heard •  The power to build your own playing field •  The power to participate •  The power to change your world How are you empowering your user?
  19. 19. The evolution of community •  In a world where we don’t trust the institutions in our lives: the government, the media, big business, the health care industry… We trust each other What are you doing to be trustworthy?
  20. 20. BlogHer’s community connects across media, across experiences, across topics 20
  21. 21. Join the conversation •  By the numbers: Go to where your customers are •  Creating community: Give them a voice and a platform • Join and support the conversation, don’t interrupt it!
  22. 22. THANK YOU! BlogPaws April 10, 2010 Elisa Camahort Page Co-founder and COO elisa@blogher.com Twitter: ElisaC 22
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