BlogPaws 2010 - Closing Keynote: Elisa Camahort Page
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

BlogPaws 2010 - Closing Keynote: Elisa Camahort Page

  • 886 views
Uploaded on

This is the BlogPaws 2010 Closing Keynote presentation given by Elisa Camahort Page, co-founder of BlogHer.

This is the BlogPaws 2010 Closing Keynote presentation given by Elisa Camahort Page, co-founder of BlogHer.

More in: Lifestyle
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
886
On Slideshare
881
From Embeds
5
Number of Embeds
1

Actions

Shares
Downloads
19
Comments
0
Likes
0

Embeds 5

http://www.blogpaws.com 5

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The transformational power of Online Community It’s about Love & Underpants BlogPaws, Columbus, OH 04/10/10 Elisa Camahort Page COO | Co-founder elisa@blogher.com Twitter: ElisaC 1
  • 2. Agenda •  By the numbers: Social media and the mainstream •  Creating community: What we find online •  Joining the conversation
  • 3. Social media is now mainstream +50% +51% Social  Networking  Sites   Blogging  Sites   (Millions)   (Millions)   3 Source: comScore Media Metrix, US, March 2009 and March 2010
  • 4. Sneak Peek: If size matters, social media is huge in the U.S. Over Three Quarters of the Online Population are *Active social media use defined as 1x weekly or Active Social Media Users* more for Blog reading, writing, commenting or Message Board reading or commenting, Facebook, Twitter, Linked in or other social 163.8 million = Total U.S. Adult Online Population networks 126.9 million* = Total U.S. Social Media Users 4 Source: Social Media Matters 2010, BlogHer Inc., Nielsen US Total Online Population sample, N = 1,752; Total online raw numbers based on Nielsen Online @Plan
  • 5. Social media is addictive Once “active”, you’re far more likely to participate daily than weekly And you’re stealing time from other media to participate Sneak Peek: In the BlogHer community, 96% of members visit blogs weekly or more often: More than watch TV or visit Facebook at same rate Source: Social Media Matters 2010, BlogHer Inc., BlogHer Network sample, N = 1,550
  • 6. Social media is trusted by its users The BlogHer community trusts each other more than they trust anything except for conversations with friends . . . •  Turn to blogs more often than weekly for info: 78% (Only search is used more often!) •  Find blog info more “useful” and “relevant” than TV, print, ads, social networks or online review sites Consider their online friends their “real” friends Source: 2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners
  • 7. •  So it’s clear your users are often otherwise occupied •  The question is why? •  What are women finding in the blogosphere? •  And what are you doing about it?
  • 8. THEY ARE FINDING LOVE THEY ARE IN LOVE WITH WHAT THEY CAN DO
  • 9. And now…the Underpants
  • 10. Personal, Professional, Political, and yes, Pets •  Changing history •  Changing the way we survive •  Changing the way we make a living •  Changing the way we take action
  • 11. Changing History
  • 12. Meet my grandma (Today would have been her 99th birthday)
  • 13. Meet my mom: pre-MommyBlogging
  • 14. Meet Samantha
  • 15. Changing the way we survive: Meet Loralee
  • 16. Changing the way we make a living: Meet Elise Bauer, Simply Recipes
  • 17. Changing the way we take action: Meet Grace Davis
  • 18. The evolution of power •  The power to be heard •  The power to build your own playing field •  The power to participate •  The power to change your world How are you empowering your user?
  • 19. The evolution of community •  In a world where we don’t trust the institutions in our lives: the government, the media, big business, the health care industry… We trust each other What are you doing to be trustworthy?
  • 20. BlogHer’s community connects across media, across experiences, across topics 20
  • 21. Join the conversation •  By the numbers: Go to where your customers are •  Creating community: Give them a voice and a platform • Join and support the conversation, don’t interrupt it!
  • 22. THANK YOU! BlogPaws April 10, 2010 Elisa Camahort Page Co-founder and COO elisa@blogher.com Twitter: ElisaC 22