This is the BlogPaws 2010 Closing Keynote presentation given by Elisa Camahort Page, co-founder of BlogHer.

1. The transformational power of Online Community
It’s about Love & Underpants
BlogPaws, Columbus, OH
04/10/10
Elisa Camahort Page
COO | Co-founder
elisa@blogher.com
Twitter: ElisaC
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2. Agenda
• By the numbers: Social media and the mainstream
• Creating community: What we find online
• Joining the conversation

3. Social media is now mainstream
+50% +51%
Social
Networking
Sites
Blogging
Sites
(Millions)
(Millions)
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Source: comScore Media Metrix, US, March 2009 and March 2010

4. Sneak Peek:
If size matters, social media is huge in the U.S.
Over Three Quarters of the Online Population are
*Active social media use defined as 1x weekly or Active Social Media Users*
more for Blog reading, writing, commenting or
Message Board reading or commenting,
Facebook, Twitter, Linked in or other social 163.8 million = Total U.S. Adult Online Population
networks
126.9 million* = Total U.S. Social Media Users
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Source: Social Media Matters 2010, BlogHer Inc., Nielsen US Total Online Population sample, N = 1,752;
Total online raw numbers based on Nielsen Online @Plan

5. Social media is addictive
Once “active”, you’re far more
likely to participate daily than
weekly
And you’re stealing time from
other media to participate
Sneak Peek: In the BlogHer
community, 96% of members visit
blogs weekly or more often: More
than watch TV or visit Facebook at
same rate
Source: Social Media Matters 2010, BlogHer Inc., BlogHer Network sample, N = 1,550

6. Social media is trusted by its users
The BlogHer community trusts each other more than they trust
anything except for conversations with friends . . .
• Turn to blogs more often than
weekly for info: 78%
(Only search is used more often!)
• Find blog info more “useful”
and “relevant” than TV, print,
ads, social networks or online
review sites
Consider their online friends
their “real” friends
Source: 2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners

7. • So it’s clear your
users are often
otherwise occupied
• The question is why?
• What are women
finding in the
blogosphere?
• And what are you
doing about it?

8. THEY ARE FINDING LOVE
THEY ARE IN LOVE WITH
WHAT THEY CAN DO

9. And now…the Underpants

10. Personal, Professional, Political, and yes, Pets
• Changing history
• Changing the way we survive
• Changing the way we make a living
• Changing the way we take action

11. Changing History

12. Meet my grandma
(Today would have been her 99th birthday)

13. Meet my mom: pre-MommyBlogging

14. Meet Samantha

15. Changing the way we survive:
Meet Loralee

16. Changing the way we make a living:
Meet Elise Bauer, Simply Recipes

17. Changing the way we take action:
Meet Grace Davis

18. The evolution of power
• The power to be heard
• The power to build your own playing field
• The power to participate
• The power to change your world
How are you empowering your user?

19. The evolution of community
• In a world where we don’t trust
the institutions in our lives:
the government, the media, big
business, the health care
industry…
We trust each other
What are you doing
to be trustworthy?

20. BlogHer’s community connects across media,
across experiences, across topics
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21. Join the conversation
• By the numbers: Go to where your customers are
• Creating community: Give them a voice and a platform
• Join and support the conversation, don’t interrupt it!

22. THANK YOU!
BlogPaws
April 10, 2010
Elisa Camahort Page
Co-founder and COO
elisa@blogher.com
Twitter: ElisaC
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