3. Big Data Chain
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Source: “Big Data and Transport, Understanding and assessing options”, OECD report, 2015
4. Big Data in Road Transport
Public
Transport
Urban
planning
RTTI & Traffic
Management
Fleet
Logistics
Vehicle
monitoring
Product
development
Customer
Satisfaction
Behaviour
studies
[…]
4
5. Potential Impacts for transport
• Resource-efficient transport that respects the
environment
• Safer mobility
• Better and more informed door-to-door mobility
• Less congestion and unforeseen delays
• Socio-economic and behavioural understanding
• Secure exchange of personal information
• Forward looking policy making
• Global leadership for the European transport
industry
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