2. Cover Sheet for Trainers use only
Product Overview - Beauty
⢠Name of module : Product Overview - Beauty
⢠Contents : PPT
⢠Delivery time 1 hour 30 minutes
⢠Target audience : open for all / LOS Based
⢠PV Criteria : None
⢠No of participants : 50-200 / Large Format
⢠Plan and conduct : ET/ ST (can be clubbed with ITTO/ E learning orientation
Program)
⢠Session to be held : All Office Locations,
⢠Logistics : Large screen, LCD, Audio visual
⢠Seating: Theatre style
Launch â April â12 Champion : Manjula Sinha
Review - April â13 Monika Popli
5. Is it possible to look
Beautiful?
We are all born beautiful
Our lifestyle & environment
affects our skin
With a little âCAREâ looking
beautiful is possible!
6. Beauty Mar ket Over view
Color
s
Skin Care
Skin Colors
Care
Total Beauty Mar ket in India, 2010, estimated at Rs
5833 Cr
7. Beauty Market
Super Pr emium Mid Mar ket Mass Mar ket
Premium
5% 25% 46% 24%
Artistry Attitude
8. ARTISTRY
A Global Leader in
Prestige Beauty
Over 40 years of Experience
Over $1 billion in annual sales
The only direct selling brand
classified in the Prestige category
Artistry is one of the worldâs top five, largest-selling, prestige brands of facial skin care
Source: Euromonitor: Global Retail sales 2010
9. ARTISTRY Brand History
Artistry was launched in 1968
Currently available in 51 countries in almost 40
years of existence
Has 250 unique products to choose from
Top Markets - Japan, US, Korea, China, Thailand
10. The ARTISTRY difference
High Tech Developmental Production
⢠State of the Art Manufacturing Facility
⢠NASA Technology
Start-to-Finish
Development & Production
⢠Quality Control
⢠Differentiation
⢠Distributor Driven
11. The ARTISTRY difference
Formula Integrity
⢠Product Performance
⢠100% Satisfaction Guarantee
Safety, Reliability and Simplicity
⢠Dermatologically tested for allergies
⢠No Animals used in testing
⢠Global Panelists
⢠Honest Claims
12. ARTISTRY Production History
Most Artistry products are
manufactured in a dedicated
cosmetics plant at World
Headquarters
Linked to over 500 scientists,
engineers and technicians
Over 4500 collective years of
research and development
experience
13. ARTISTRYâs Scientific Breakthroughs
Defence Complex 4 - Anti oxidant technology to fight free radicals
Whitening Complex - Special patented Complex that lightens the
skin
Hydrolipid Matrix - Maintains optimal moisture balance keeping
skin looking healthy and young
Desert Hydration Complex - Helps hold vital moisture in your skin
Aura of Protection - Inhibits and neutralizes free radical damage
15. Skin
Dry Skin
⢠Dry Skin lacks moisture and
nourishment
⢠Cells near the top are starving
and create a rough, dry surface
Skin Cell Dry Skin Cell
Oily Skin
⢠Oily Skin suffers from a lack of
balance between oil secretion
and moisture
⢠Dry cells and extra oil create
an unattractive, uneven
appearance
Dry
Skin Cell
18. Daily Care Regime
3 Step Daily Care Regime
Cleanse Moisturize
Tone and
and & Protect
Exfoliate Hydrate
Rebalances, cleanses Rebalances and Moisturizes, balances
and purifies skin controls and protects the
surface oils skinâs surface
19. Daily Care Regime
Skin Type
Hydrating System Balancing System
Dry Combination Oily
20. Hydrating System
For Normal to dry skin
⢠Optimizes skinâs moisture
level with Nourish 3 :
featuring Chia and Indian
Fig
⢠Exclusive Artistry Hydro Lipid
Matrix
⢠Provides 12 hours of
moisturizing
21. Hydrating Cleanser
Best for normal-to-dry skin
Use twice daily
BENEFITS
⢠Rebalances and purifies skin
⢠Soothes and smoothens dry skin texture
for a radiant finish
⢠Will not strip skin of natural oils
FEATURES
⢠Nourish 3 Complex with ultra moisturizing ingredients
⢠Gentle foaming cleanser with Oat Extract
⢠Soap-free formula
Cleanse
22. Hydrating Toner
Best for normal-to-dry skin
Use twice daily after cleansing
BENEFITS
⢠Hydrates: Refreshing two-phase toner
⢠Rebalances skin while controlling surface
oils
⢠Energizes skin, boosting its ability to stay
hydrated throughout the day
FEATURES
⢠Nourish 3 Complex
⢠Essential Fatty acids from Chia, Rice Bran, Sesame
Tone
23. Hydrating Lotion SPF 15
Best for normal-to-dry skin
Use twice daily after Toning
BENEFITS
⢠Keeps skin perfectly hydrated throughout
the day
⢠Light weight, oil-free lotion with perfectly
balances and protects the skin from
UVB/UVA damage
FEATURES
⢠Optimizes skinâs moisture level with Nourish 3,
featuring Chia and Indian Figs
⢠Has broad spectrum SPF 15 and patent-pending Aura of
Protection
Moisturize
24. Balancing System
For Normal to Oily skin
The Tri-Balance Complex :
Desert Hydration Complex,
Hydro Lipid Matrix
Helps control surface oil for up to 12
hours. Gives the skin a matt finish &
leaving it looking beautiful
25. Balancing Cleanser
Best for normal-to-oily skin
Use twice daily
BENEFITS
⢠Rebalances and purifies skin
⢠Gently removes excess sebum,
dirt , without stripping the skin
of oils
⢠Clears & Clarifies oily skin visibly
and to the touch
FEATURES
⢠Oat Based Cleansing ingredient
⢠Artistryâs Hydrolipid Balancing Matrix
⢠Acerola Cherry Fiber
Cleanse
26. Balancing Toner
Best for normal-to-oily skin
Use twice daily after cleansing
BENEFITS
⢠Normalizes skin pores
⢠Removes residual sebum and prepares
skin for moisture absorption
⢠Controls Oil: Naturally de-shines the T-
Zone and reveals a fresh matte finish
â˘Will not strip skin of natural oils
FEATURES
⢠Artistryâs exclusive
Tri Balance Complex with unique phytonutrients
⢠Artistry Hydrolipid Matrix
Tone
27. Balancing Lotion
Best for normal-to-dry skin
Use twice daily after Toning
BENEFITS
â˘Balances Water by enhancing skinâs
Natural Moisture Barrier (HLM)
â˘Moisturizes and Protects
against environmental damage
FEATURES
⢠Artistryâs exclusive Tri Balance Complex
⢠Aura of Protection Technology â providing antioxidant
& anti pollution above skin surface
Moisturize
28. Weekly Care
Exfoliate and
cleanse Polishing Scrub
Massage Creamy massage
and energize
Moisture Intense
Moisturize Masque
29. Polishing scrub
Best for all skin type
Use once/ twice a week, in place of a cleanser
BENEFITS
⢠Jojoba beads help to speed up the
exfoliation process of Dry / dead skin and
leaves the skin smooth & polished
⢠Makes the skin healthy, clean, glowing and
soft
FEATURES
⢠The transparent Blue Foaming Gel, contains:
⢠Jojoba beads, NutriliteŽ approved Ginseng, NutriliteŽ
Chamomile and Jojoba beads
Exfoliate and cleanse
30. Creamy massage
For all skin types
Use after Cleansing and Toning skin
BENEFITS
⢠Hydrates and moisturizes the skin, making
texture of the skin softer and smoother
⢠Essential nourishment, enhances clarity
and beauty of the skin
⢠Non-comedogenic & Non-acnegenic
FEATURES
⢠Contains jojoba, avocado, shea butter and meadow
foam seed oil
⢠Exclusive Hydro lipid matrix
Hydrates and moisturizes
31. Moisture Intense Masque
For all skin types
Use after Creamy massage (once/twice a week)
BENEFITS
â˘Gives that extra moisture surge and restores
moisture barrier preventing future drying.
⢠Improves skin texture and makes the skin
surface softer
FEATURES
⢠Nutrilite approved Chamomile provides soothing
properties
⢠Exclusive ARTISTRY Hydro Lipid Matrix helps hydrate
skin
Restore moisture
33. Special Care
Use daily , if needed.
Dark circles,
puffiness & fine lines Replenishing Eye Crème
Dull Skin
Roughness, skin Skin Refinishing Lotion / Alpha
tone Hydroxy Serum Plus
Skin brightening and
reduce skin Pure White Essence
discoloration
Repair your skin
while you sleep fine Time Defiance Night
lines and Energize Replenishing Crème / Lotion
For Skin elasticity &
firmness & wrinkles Time Defiance Day Protect
Crème and Lotion
34. Replenishing Eye Creme
For all skin types
Use twice daily after cleansing and toning face
BENEFITS
â˘Fortifies, strengthens & help reduce dark
shadows and puffiness
â˘Linseed and licorice soothes to relieve the
look of tired eyes
FEATURES
⢠Coneflower and Vitamin A
⢠Citrus bioflavonoids
⢠Linseed and licorice
Restore moisture
35. Alpha Hydroxy Serum Plus
For all skin types
Use twice daily on a clean skin surface
â˘
BENEFITS
â˘Visible results in one day
â˘Skin looks smoother, firmer, younger
â˘Hydrolipid matrix maintains moisture in skin
FEATURES
⢠Blend of alpha-hydroxy acids & Nutrilite acerola cherry.
⢠Green tea extracts for Skin soothing properties
⢠Patented Oat Extract
For a smoother younger
Looking skin
36. Skin Refinishing Lotion
For all skin types- safe for Sensitive skin
â˘
Use twice daily on a clean skin surface
BENEFITS
⢠Enhance exfoliation of dead cells and dry
skin
⢠Provides improvement of skin tone and fine
lines , noticeable within a week
FEATURES
⢠Specialized Oat Extract, Sugar derivative
complex & Algae extract in an exclusive
formulation.
For a smoother younger ⢠Exclusive Artistry Hydrolipid Matrix
Looking skin ⢠Non acid technology.
37. Pure White Essence
For
⢠all skin types
Use twice daily, after Cleansing , toning
BENEFITS
â˘Light , non greasy serum which energizes and
nourishes the skin
â˘Provides cell protection and renews cell
vitality
â˘Clinically proven to reduce dark spots and
discoloration.
FEATURES
⢠Contains Black Cohosh & Asparagus extract
⢠Patented Whitening complex
For a brighter looking
skin
38. tio n
ol ora
di sc
Pollution
s,
Stress
rinkl e
,w
ge
ma
in Da
Sk
Smoking Changing Abnormal Hormones
39. Protect your Skin from damage
I would love to
maintain my
youthful skin
I want to
prevent
prematu
re aging
ANTI AGEING
40.
41. TIME DEFIANCE
Day Protection â˘Crème and Lotion
Crème for Dry skin & Lotion for Oily skin
Use in the morning after Cleansing , toning and any other
special need products
BENEFITS
⢠Wrinkle reduction, diminishes the
appearance of fine lines
⢠Firmness and elasticity maintained
⢠Provides 10 hours of Anti Oxidant protection
⢠41% more youthful looking skin
FEATURES
⢠Derma Cell exchange complex
⢠Defence Complex 4.0
⢠SPF 15 UVA/ UVB Broad spectrum Protection
For a brighter looking
skin
TIME DEFIANCE
42. TIME DEFIANCE
Night Recovery Crème and
Lotion Crème for Dry skin & Lotion for Oily skin
â˘
Use at night after Cleansing , toning and any other special
need products
BENEFITS
⢠Repair your skin while you sleep
⢠Optimizes cellular communication
⢠Firmness and elasticity maintained
⢠41% more youthful looking skin
FEATURES
⢠Derma Cell exchange complex
⢠Defence Complex 4.0
⢠SPF 15 UVA/ UVB Broad spectrum Protection
Energize your skin as
you sleep
43. Clinical Results after 12 week use
41% more youthful-looking skin
55% more effective at wrinkle repair
19% firmer skin
181% improvement in skin hydration
93% users felt Time Defiance leaves skin
feeling soft, smooth and with improved texture
and luminosity
79% of panelists felt their skin looked more
youthful
TIME DEFIANCE
45. Artistry makeup
Hydrating Foundation
Conceals blemishes and evens
out skin tone
Hydrates, nourishes & protects
from environment
Available in 3 shades
Loose Powder Prevent oily breakthrough and
shine
Creates smooth, matte-finish
Available in 3 shades
46. Artistry Skin Care
Daily Weekly Special Care Make Up
⢠Replenishi
ng Eye
â˘Cleanser ⢠Polishing Cream ⢠Hydrating
Scrub Foundatio
â˘Toner ⢠Time n
⢠Creamy Defiance ⢠Loose
â˘Moisturizer Range
Massag Powder
⢠Skin
e Refinishin
⢠Moisture g Lotion
Intense ⢠Pure White
Masque Essence
⢠Apha
Hydroxy
47. Skin Care Regime
⢠Cleanser/Scrub
⢠Toner
⢠Creamy Massage
⢠Masque
⢠Replenishing Eye Cream
⢠Skin Refinishing Lotion/ AHSP
⢠Pure White Essence
⢠Time Defiance Moisturizer
⢠Hydrating Foundation
⢠Loose Powder
48. Attitude â Skin care and Colors
For the young woman of Today
Pr emium
Range
Every woman deserves to look beautiful
Put together with real peopleâs experiences
51. Attitude CTM
A daily ritual that is a must in todayâs busy lifestyle
Combats the pollution & daily environmental damage to your skin
Normal to Dry Skin & Normal to Oily skin
y
d ail
ice
Tw
55. Attitude
Face wash 100% soap free
⢠Gentle, Water based gel, rinses
easily
⢠Effectively removes dirt & excess
oil
⢠Leaves the skin feeling clean & soft
⢠For all skin types
Hand and Body Cream
⢠Light non greasy formula
⢠Contains Vitamin E
⢠Reduces dry and scaly appearance
of skin
⢠Spreads easily
Face wash Hand and Body Cream
⢠Non comedogenic
56. Attitude
Foot Cream
⢠Exfoliation and moisturizing in a
single product
⢠Helps heal cracked heels
⢠Soothes, softens and refreshes
tired feet
⢠Contains Vitamin E
⢠For all skin types
Sunscreen
⢠Light non greasy non sticky
lotion Sun Protection with SPF
15
⢠Gets absorbed quickly
⢠For all skin types
Foot Cream Sunscreen
57. Attitude
Face Masque
⢠Aids in exfoliation of dead skin
⢠Deep cleanses the skin
⢠Absorbs the excess oil deposits that can
clog pores
⢠Reduces the oily appearance and shine
⢠Leaves skin feeling soft, fresh and clean
⢠Quick Drying Time
⢠For all skin types
Face Masque
58. Attitude Colors
Shades & Trends
change with every
season
Improved
Formulation
Packaging with new
look with new trends
59. Attitude Colors - Lipsticks
Improved Formulation
Higher Moisturization with Natural Shea Butter
Improved pay-off and color bleeding
Vitamin E, Almond oil, Jojoba Oil and sunscreen
agents protect lips against harmful UV rays of
sun
âLong lasting lipstick enriched with NATURAL SHEA BUTTERâ
60. Attitude Colors - Nail Enamel
Water resistant
Larger coverage with long wear
Less chipping
Less Yellowing
Actives like sea weed extract which
nourishes nails
61. Attitude Colors
Waterproof, super long
wearing (more than 6 hrs)
Fine Tip applicator ensures soft
easy accurate application
Dries Quickly,
Eyeliner -
No fading & No smudging
Water proof & Smudge proof,
Quick drying
Suitable for regions with hot
climate
Suitable for Contact lens
Mascara wearers
62. Attitude colors
⢠Trio Eye Shadow consisting three
shades
⢠Thin Film leaves the eyelids ultra
smooth, creamy and velvety to the
touch
⢠Quick and easy application
Eye Shadow ⢠Color blends easily
⢠Duo Blusher consisting of two
shades Pink & Bronze
⢠The color blends evenly and
flawlessly on the cheek
⢠Advanced smooth, creamy and
velvety to the touch
⢠Quick and easy application
⢠Color blends easily
Blusher
63. How to choose a
Skin Care Regime for yourself
Start with the
CTM and
Consider your follow a regime
skinâs special for your skinâs
Consider your needs special needs
age group
Consider your
skin type
64. How to choose a
Skin Care Regime for others
Understand
the Need
Match
with
Product
Depending
upon
⢠Skin type
⢠Age
⢠Daily Routine
66. The Way to go about âŚ
Colors should pave the path for Skincare
Hold Ladiesâ
Colors Meet
Colors for creating at home
Excitement
Offer Attitude Colors
to the new User
Skincare for Volumes Introduce
Attitude Skincare
Introduce
Artistry Skincare
67. Trainings for You
Present & Retail
Experience
Advanced Beauty
Know Solutions
Brand Centre Advanced Selling
Overview Session Skills
SPA Experience
Health & Beauty
Experience GMSW
Self Empowerment Tools:
E Learning All Product Training guides Brochures
Emphasize on skin care --- also talk about the market increase seen in the colours . However, the largest segment is Skin care .
Others in this group include LancĂ´me, Clinique, EstĂŠe Lauder and Shiseido
Most Artistry products are manufactured in a dedicated cosmetics plant at World Headquarters Over 4500 collective years of research and development experience Linked to over 500 scientists, engineers and technicians 89 research and development facilities around the world
Absence of proper skin care routine leads to following skin problems: Dullness Dryness Clogging of pores Pimples & Acnes Loss of firmness Loss of elasticity 7)Uneven skin texture & tone Skin that suffers from a lack of balance between oil secretion and moisture Pink layer reflects excessive sebum and oily pores Thin cells near the top represent cells suffering from lack of moisture Dry cells and extra oil create an unattractive, uneven appearance
Optimizes skinâs moisture level with Nourish 3 Complex What is Nourish 3 Complex ? This complex is a unique combination of Natural oil Extracts (a) Desert Hydration Complex (b) Essential Fatty acids Desert Hydration Complex has unique Phytochemicals from Indian fig, Tamarind & Resurrection Plant ( Myrothamunus Flabellifolia) Essential Fatty acids from Chia, Borage, Rice Bran, Kukui Nut,Sunflower,Corn, Sesame, Macadamia Oils Provides 12 hours of moisturizing What is Artistryâs Hydrolipid matrix? Hydro in âHydrolipidâ refers to a complex of carefully selected humectants ingredients. Humectants - help trap and maintain the moisture in contact with the skinâs surface cells. The skin also produces its own humectants âŚ. But these are depleted due to lifestyle factors , environmental factors and must be replenished in order to keep the skin from drying out . Artistryâs Hydrolipid matrix contains some of the newest , most effective humectants similar to those found in the human skin . Lipid in Hydrolipid matrix - This refers to a combination of three main types of lipids found in the skin.. Hydrolipd matrix has all three types of lipids because they act together to form the moisture barrier of the skin. Lipids work at a slightly lower level of the stratum corneum than humectants, and help the skin control excessive moisture loss and maintain hydration.
What is a cleanser? For a more healthier, radiant skin , CLEANSING is important. Cleansers dissolve and remove makeup, oil, and dirt without damaging the skin. Cleansers are important because plain, ordinary soap can often be too harsh. Soap can disrupt the skinâs natural Ph Balance. Cleansing tips Cleanse the skin both in the morning and at night. No skin benefit with rigorous cleansing Washing with too hot or too cold water can scald/ shock the skin and disturb the natural chemical balance and cause broken capillaries Always use clean hands to care for your skin, and avoid touching your skin unless claensing or when applying cosmetics Before cleansing âŚ. Pores and skinâs surface details are not visible due to Sebum, makeup and dirt build up . But after cleansing , when makeup a, sebum and dirt is removes the pores and skinâs surface is visible. Hydrating Cleanser Features Nourish 3 Complex with ultra moisturizing ingredients Gentle foaming cleanser featuring Oat Extract Soap-free formula Benefits rebalances and purifies skin soothe dry skin for a radiant finish Smoothens skin texture visibly and to the touch will not strip skin of natural oils
What is a Toner? For a more healthier, radiant skin , Toning is important. Toning removes residual makeup, oil, and dirt without damaging the skin and closes pores. Smoothens skin texture visibly and to the touch will not strip skin of natural oils
What is Nourish 3 Complex ? This complex is a unique combination of Natural oil Extracts (a) Desert Hydration Complex (b) Essential Fatty acids Desert Hydration Complex has unique Phytochemicals from Indian fig, Tamarind & Resurrection Plant ( Myrothamunus Flabellifolia) Essential Fatty acids from Chia, Borage, Rice Bran, Kukui Nut,Sunflower,Corn, Sesame, Macadamia Oils Provides 12 hours of moisturizing What is Artistryâs Hydrolipid matrix ? A combination of Humectants and lipids Hydro in âHydrolipidâ refers to a complex of carefully selected humectants ingredients. Humectants - help trap and maintain the moisture in contact with the skinâs surface cells. The skin also produces its own humectants âŚ. But these are depleted due to lifestyle factors , environmental factors and must be replenished in order to keep the skin from drying out . Artistryâs Hydrolipid matrix contains some of the newest , most effective humectants similar to those found in the human skin . Lipid in Hydrolipid matrix - This refers to a combination of three main types of lipids found in the skin.. Hydrolipd matrix has all three types of lipids because they act together to form the moisture barrier of the skin. Lipids work at a slightly lower level of the stratum corneum than humectants, and help the skin control excessive moisture loss and maintain hydration. Hydrating Lotion SPF 15 Features Optimizes skinâs moisture level with Nourish 3, featuring Chia and Indian Figs, Has broad spectrum SPF 15 and patent-pending Aura of Protection Essential Fatty acids from Chia, Rice Bran and Sesame Benefits Light weight, oil-free lotion with perfectly balances and fully protects on and above the skinâs surface Keeps skin perfectly hydrated throughout the day. Free Radical protection
Oil controlling Tri balance Complex featuring Acerola cherry and natural hydrating Indian fig, intuitively and effectively normalize , equalize and balance oil in Normal to Oily skin type . Desert Hydration Complex has unique Phytochemicals from Indian fig, Tamarind & Resurrection Plant ( Myrothamunus Flabellifolia) Hydrolipid Complex is a combination of Humectants and lipids . Humectants which help to trap and maintain moisture in the skinâs surface cells and Lipids help the skin control excessive moisture loss and maintain hydration.
Balancing Cleanser Features Oat Based Cleansing ingredient Artistryâs Hydrolipid Balancing Matrix Acerola Cherry Fiber Benefits Rebalances and purifies skin Gently removes excess sebum, dirt , without stripping the skin of oils Clears & Clarifies oily skin visibly and to the touch
Balancing Toner Oil controlling Tri balance Complex featuring Acerola cherry and natural hydrating Indian fig, intuitively and effectively normalize , equalize and balance oil in Normal to Oily skin type . Features Artistryâs exclusive Tri Balance Complex with unique phytonutrients Artistry Hydrolipid Matrix Contains Acerola Cherry Fiber Benefits Normalizes skin pores Removes residual sebum and prepares skin for moisture absorption Controls Oil: Naturally de-shines the T- Zone and reveals a fresh matte finish
Oil controlling Tri balance Complex featuring Acerola cherry and natural hydrating Indian fig, intuitively and effectively normalize , equalize and balance oil in Normal to Oily skin type . Balancing Lotion Features Artistryâs exclusive Tri Balance Complex Aura of Protection Technology â providing antioxidant & anti pollution above skin surface Benefits Balances Water by enhancing skins Natural Moisture Barrier (HLM) Moisturizes and Protects against environmental damage
Massaging action improves blood circulation Enhances the feeling of stress-free relaxation
A calming facial masque designed to restore moisturization to dry dehydrated skin. The formula is whipped crème base containing light aromatheraphy type properties to aid in relaxation Features Contains Nutrilite approved Chamomile known for its soothing properties Artistryâs Hyrdrolipid Matrix to hydrate, smooth and protect against moisture loss. Contains honey suckle fragrance to aid in relaxation
Apply twice daily after cleansing, toning face . Apply around eyes to address dark shadows, puffiness and fine lines Features Contains Vitamin A and Artistry Hydrolipid Matrix, an exclusive moisturizing complex, to help hydrate, smooth and protect the skin against moisture loss. Citrus bioflavonoids from Madarin orange, grapefruit, lemons and bitter orange flowers helps to reduce appearance of dark circles. Linseed and Licorice extracts are known to soothe the skin. Benefits Reduces the appearance of dark circles around the eye, by 29% in 16 weeks. Reduces the appearance of puffiness around the eyes in 24hrs. Soothes the skin
Features Blend of alpha-hydroxy acids & Nutrilite acerola cherry. Guarana, Kola nut and Green tea extracts for Skin soothing properties Patented Oat Extract Benefits Visible results in one day Skin looks smoother, firmer, younger Hydrolipid matrix maintains moisture in skin
Non acid technology that instantly improves the appearance of skin texture . This technology enhances natural exfoliation process without Hydroxy acids âŚ.. as in âAlpha Hydroxy Serum plus â
A luxurious serum with powerful blend of ingredients that work synergistically to boost the skin brightening. Clinically proven to reduce dark spots and discoloration. Skin will be visibly lighter in as little as 14 days. Skin is brighter by 116% in just 12 week Clinically tested, visibly whitens skin in less than 2 weeks 45% improvement in skin transparency 92% of panelists noticed that Pure White essence made their skin white/brighter in just 12 days Use : After Cleansing , toning use , Pure White Essence, twice daily, Use after Skin refinishing lotion/ Alpha hydroxy, but, before moisturizer Features : Contains black cohosh and asparagus extracts for better brightening results Patented Whitening complex of lemon, cucumber, Bitter Orange peel extract & Vitamin C derivatives
In our daily life, skin is being exposed to extreme weather conditions. The cold and hot air blowing, robs our skin of the precious moisture content. The result is dry and rough skin surface. The healthy shine in skin is lost and replaced by a dull wrinkled skin. Also as we discussed the loss of elasticity of the muscles supporting the skin results in loose and sagging skin skin surface.
Maintain youthful looking skin & Protect your skin from all these damages Increased dryness Rough & sheen-less skin surface Loss of firmness & elasticity of skin Appearance of fine lines and wrinkles
Derma Cell Exchange complex is a preventive complex which supports the dermal structure of the skin Defence Complex 4.0 is a free radical complex . protecting cells from damage Wrinkle reduction Firmness and elasticity maintained Defence Complex 3.0 : Provides protection form free radicals on all the three stages of free radical damage for complete 10 hours. SPF 15 : Provides protection from UV A & UVB radiation. Hydro-lipid matrix :Provides moisture to the skin. Cream is for Dry skin type while Lotion is for Oily Skin Type Provides 10 hours of Anti Oxidant protection 41% more youthful looking skin Immediately increases the skinâs hydration by 181 %
Repair your skin while you sleep. Reverse the signs of visible aging. Cellular energy is naturally boosted to help restore firmness and elasticity Derma Cell Exchange complex is a preventive complex which supports the dermal structure of the skin Defence Complex 4.0 is a free radical complex . protecting cells from damage Wrinkle reduction Firmness and elasticity maintained Defence Complex 3.0 : Provides protection form free radicals on all the three stages of free radical damage for complete 10 hours. SPF 15 : Provides protection from UV A & UVB radiation. Hydro-lipid matrix :Provides moisture to the skin. Cream is for Dry skin type while Lotion is for Oily Skin Type Provides 10 hours of Anti Oxidant protection 41% more youthful looking skin Immediately increases the skinâs hydration by 181 %
Nourish 3 Complex optimizes, equalizes and balances the skin Aura of Protection helps combats free radicals above the skinâs surface Ideal Shade Technology adjusts intuitively to match natural skin tone SPF 20 PA+++ helps protect against UVA/UVB rays
The reason for the enhancement is to catch up with the market trend.
Mango Seed Butter Gorgeous rich butter pressed from the seed of the mango fruit. Regenerative, restores elasticity and renews skin. Protects, softens and nourishes skin. Coconut water Light moisturizer that also decreases excessive oil on the skin, which could make it beneficial for smoothing out combination skin as well. It also improves skin elasticity, tone and softness Rosemary Extract Rejuvenates your skin as it helps in faster skin renewal that makes you look youthful. It is an antibacterial, it cleanses and controls excess oil.
Connect all the products in three words---why? --- when--?/ how---? Why ctm--- damage which might occur due to enviromental exposure which can be taken care of by the use of ctm---explain the importance of CTm---its functions. When-- denotes time factor---- and frequency --- which is twice a day..necessary and if someone exposed a lot then would need to wash the face againâŚand apply a sunscreen with the moisturisier How ---talk about the process of applicationâŚ.
Attitude Cleanser Benefits Gentle, non-drying Deep pore cleansing lotion Effectively removes make-up, dirt and excess oil Leaves skin feeling soft, fresh and clean How to use: Squeeze small quantity onto the cotton pad Smooth gently on face and neck Rinse with water Follow with Attitude Toner & Moisturizer Use twice daily Toner Benefits Gentle, oil-free, astringent Toner Helps remove excess surface oil & residual cleanser Toner How to use Pour small quantity onto the cotton pad Smooth gently on face and neck Follow with Attitude Moisturizer Use twice daily
Oil free moisturizer Attitude Moisturizer Benefits Gentle and hydrating cream Contains Vitamin E & SPF 8 Effectively forms a moisturizing barrier against the drying environment Smoothens and softens skin. How to use Take small quantity onto the palm Divide on the face by touching on forehead, cheeks, chin, nose and neck Smooth gently on face and neck Use twice daily
Connect the products with the same WHY __ WHEN & HOW. Please explain in detail WhY to use these productsâ explain the pros and corns if and if not used. WHEN---- Time factor and the fequency⌠HOWâ process of application. Make sure all the details are covered in the process. Sunscreen â with SPF 15, protects from UVA & UVB rays Hand & Body Cream â Light, non greasy formula with Vit E Foot Cream â Exfoliates & moisturizes with Vit E Face Masque â Contains a special blend of Mineral Rich Clays Face Wash â 100% soap free effectively removes dirt & excess oil
Face wash 100% soap free Gentle, Water based gel Fresh floral fragrance Effectively removes dirt & excess oil Rinses easily Leaves the skin feeling clean & soft For all skin types Hand and Body Crème Light non greasy formula Contains Vitamin E Reduces dry and scaly appearance of skin Spreads easily Non comedogenic
Face wash 100% soap free Gentle, Water based gel Fresh floral fragrance Effectively removes dirt & excess oil Rinses easily Leaves the skin feeling clean & soft For all skin types Hand and Body Crème Light non greasy formula Contains Vitamin E Reduces dry and scaly appearance of skin Spreads easily Non comedogenic
Eyeliner Waterproof , super long wearing Dries quickly Mascara Water proof & Smudge proof, Quick drying Suitable for regions with hot climate Suitable for Contact lens wearers
Eye-shadow secrets For Deep-set eyes Shape the eyebrows in a slight upward shape. These eyes have a pronounced crease and can look dramatic on their own without any make up at all. Never put dark color in the crease line. Use light colors on your eyelids. Add a highlighter above the eye crease line. Outline the eyes with a slightly darker shadow than the shadow used on the eyelids. Use lots of mascara. For Wide-Set Eyes Keep the brow full not too thin. Make them appear closer by applying a deeper shade from inner corner to mid-lid. Apply a lighter shade from mid-lid to outer corner. Blend in the middle of lid where shades meet. Also reverse the mascara - darker inside and lighter outside. For Close-Set Eyes Pull the eyebrow up and out. Use a lighter shade from inner corner to mid-lid; apply a just-slightly deeper shade from mid-lid to outer corner; blend in the middle. Keep your strokes in an upward-outward movement. Keep the eyeliner dark at the outer corner and lighter as it moves towards the inner corner. Apply mascara and then add a second coat only to the outside lashes. Do not add color close to the nose. For Glasses-Wearers Most glass wearer feel that since their eyes are hidden behind the glasses so their eyes can't be noticed - but nothing can be further from the truth. Glasses can magnify the eye bringing them into prominence. First select a glass shape that compliments the eyes and face. Now paint your eyes starting with a dark color close to the eyelashes and move upwards with a lighter color as you near the eyebrows. Add 2 coats of mascara. Blusher â Whatâs My shade? A sweep of rouge over your cheeks is the surest way to wake up dull, tired skin. It adds radiance to your loo k. Want to know your shade? Pinch your cheeks and the colour you see, choose shades closer to it. Or you can also match it with your lip colour. Dos in Blush Application Always use blush after you are done with your rest of the makeup. Corals, Rose, Pink and earth tones work best on Indian skin. Always blend your blush towards the temples. Smile and circle the apples of the cheeks with the brush and then sweep in an upward manner. Donâts in Blush Application Do not over do; keep the blush as sheer as possible for natural impact. Never just circle your cheeks with blush or you will be mistaken for an escaped clown from a circus.
Lay emphasis on the fact that before recommending a skin care regime whether Artistry or Attitude certain criterias needs to be considered
WE have seen how Rich our skin lookâs by using the skin care ⌠but letâs see how well defined we can look further. Yes ! We are talking about Enhancing our looks!!
Hold Colors Meets at your home Entice the new audience with Attitudeâs new exciting shades of the season In the process, introduce the Skincare products