15.09.10 'Making the most of your E-Marketing'

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15.09.10 'Making the most of your E-Marketing' event (took place at Riverside House, Cirencester. Cirencester Chamber of Commerce with Business Link.

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15.09.10 'Making the most of your E-Marketing'

  1. 1. World Wide Web – The World Wide WHY! <ul><ul><li>Vast Market Opportunity </li></ul></ul>
  2. 2. <ul><li>6.5 Bn </li></ul><ul><li>1.5 Bn </li></ul><ul><li>46m </li></ul>It’s all about size
  3. 3. World Wide Web – The World Wide WHY! <ul><ul><li>Lots of money spent online </li></ul></ul>
  4. 4. <ul><li>£88 Bn </li></ul><ul><li>£121 Bn </li></ul>It’s all about size
  5. 5. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG
  6. 6. World Wide Web – The World Wide WHY! <ul><li>New ways of working means </li></ul><ul><li>People spend more and more time online </li></ul>
  7. 7. World Wide Web – New Ways of Working PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G
  8. 8. World Wide Web – New Ways of Working Average iPhone app downloaded 100,000 times Stephen fry releases new book as hard back, eBook AND iPhone App Samsung Debuts “The Tab”
  9. 9. <ul><ul><li>Less Paper </li></ul></ul><ul><ul><li>Less Travelling </li></ul></ul><ul><ul><li>Less Carbon </li></ul></ul><ul><ul><li>IYRE = I mprove Y our R esource E fficiency </li></ul></ul>World Wide Web – New Ways of Working
  10. 10. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search
  11. 12. Social Networks
  12. 13. Online Networking - Why Reach new audiences Communicate with existing clients 500m regular users
  13. 14. Business Networks
  14. 15. Business Networks – 6 Degrees of Separation
  15. 16. Why Business Networks? 75 million registered professional users
  16. 18. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m
  17. 19. Britain’s Got Talent Susan Boyle Over 70m viewings in 1 week
  18. 20. Video Marketing
  19. 21. Video Marketing <ul><li>YouTube – 2Bn videos watched………..DAILY </li></ul><ul><li>Video results appearing in Google Search </li></ul>= You’ve been framed! Business Opportunity 2nd most searched site on the internet
  20. 22. Email Marketing
  21. 23. Why Email Marketing? It’s Not Expensive
  22. 25. Why Email Marketing? It’s Effective
  23. 27. Blogging – Where www.blogger.com www.wordpress.com
  24. 28. TWITTER
  25. 29. Online Networking - Why Reach new audiences Communicate with existing clients 145m regular users
  26. 30. What’s Over the Horizon?
  27. 31. Location Marketing
  28. 32. An explosion in Tablets
  29. 33. Location Marketing
  30. 35. Find out more 30 September, Swindon, Guerrilla e-Marketing 07 October, Mitcheldean, SEO 21 October, Wiltshire, SEO 04 November, Clevedon, SEO www.businesslink.gov.uk/southwest 0845 600 9966
  31. 36. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You
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