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15.09.10 'Making the most of your E-Marketing'
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15.09.10 'Making the most of your E-Marketing'

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15.09.10 'Making the most of your E-Marketing' event (took place at Riverside House, Cirencester. Cirencester Chamber of Commerce with Business Link.

15.09.10 'Making the most of your E-Marketing' event (took place at Riverside House, Cirencester. Cirencester Chamber of Commerce with Business Link.

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Transcript

  • 1. World Wide Web – The World Wide WHY!
      • Vast Market Opportunity
  • 2.
    • 6.5 Bn
    • 1.5 Bn
    • 46m
    It’s all about size
  • 3. World Wide Web – The World Wide WHY!
      • Lots of money spent online
  • 4.
    • £88 Bn
    • £121 Bn
    It’s all about size
  • 5. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG
  • 6. World Wide Web – The World Wide WHY!
    • New ways of working means
    • People spend more and more time online
  • 7. World Wide Web – New Ways of Working PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G
  • 8. World Wide Web – New Ways of Working Average iPhone app downloaded 100,000 times Stephen fry releases new book as hard back, eBook AND iPhone App Samsung Debuts “The Tab”
  • 9.
      • Less Paper
      • Less Travelling
      • Less Carbon
      • IYRE = I mprove Y our R esource E fficiency
    World Wide Web – New Ways of Working
  • 10. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search
  • 11.  
  • 12. Social Networks
  • 13. Online Networking - Why Reach new audiences Communicate with existing clients 500m regular users
  • 14. Business Networks
  • 15. Business Networks – 6 Degrees of Separation
  • 16. Why Business Networks? 75 million registered professional users
  • 17.  
  • 18. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m
  • 19. Britain’s Got Talent Susan Boyle Over 70m viewings in 1 week
  • 20. Video Marketing
  • 21. Video Marketing
    • YouTube – 2Bn videos watched………..DAILY
    • Video results appearing in Google Search
    = You’ve been framed! Business Opportunity 2nd most searched site on the internet
  • 22. Email Marketing
  • 23. Why Email Marketing? It’s Not Expensive
  • 24.  
  • 25. Why Email Marketing? It’s Effective
  • 26.  
  • 27. Blogging – Where www.blogger.com www.wordpress.com
  • 28. TWITTER
  • 29. Online Networking - Why Reach new audiences Communicate with existing clients 145m regular users
  • 30. What’s Over the Horizon?
  • 31. Location Marketing
  • 32. An explosion in Tablets
  • 33. Location Marketing
  • 34.  
  • 35. Find out more 30 September, Swindon, Guerrilla e-Marketing 07 October, Mitcheldean, SEO 21 October, Wiltshire, SEO 04 November, Clevedon, SEO www.businesslink.gov.uk/southwest 0845 600 9966
  • 36. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You

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