Competitive Advantage  & the Web Competitive Advantage  & the Web Paul McKeever, Design by FRONT www.designbyfront.com
Introducing FRONT
Meet the Team
Our clients
BBC Irish web portal: www.bbc.co.uk/irish
O2 Rugby Micro-Site
Independent News & Media plc
Windmill Lane
A Fundamental Shift
Changing patterns of media consumption
The web is now a key influencer of purchasing decisions
The web is now a trusted source
How companies measure the benefits they achieve online
Why? Why Now?
Mass production and mass consumption
The development of broadcast media
Globalisation
Market fragmentation: markets become micro-segments Market Fragmentation Mass markets become micro-segments
Being remarkable: the purple cow (cf Seth Godin)
Make and sell
Relationship marketing
Market as conversation
Proctor & Gamble: Connect + Develop
Challenges & Opportunities
Price Competition
Kelkoo: price comparison
You Don’t Have Control
Irish blog awards 2009
Ryanair “ It is Ryanair policy not to waste time and energy corresponding with idiot bloggers” Ryanair Press Release March...
3 Good Ideas
1. Deliver Exceptional Experiences
What makes my organisation unique and distinctive?
Skittles.com
Edelman: crawl, walk, run
2. Be Where People Are
Mobile: the iPhone
Use social networking
But use it selectively
3. Kaizen
The Long Wow Experiences that get  better and better and better www.adaptivepath.com
Test with real people
Make decisions using data
Summary
Further reading
Questions? Any Questions or Ideas?   Thanks for listening     www.designbyfront.com Leave feedback at  SpeakerRate.com Sl...
Upcoming SlideShare
Loading in …5
×

Bizcamp Dublin: Competitive Advantage And The Web

559 views

Published on

Ten years ago, simply having a website was enough, and most organisations treated their website as a digital company brochure.

However, against a backdrop of increasingly demanding consumers, fragmented markets and changing patterns of media consumption, the question today is instead "how can I use the web to better compete in the market?".

To answer this question, Paul sets out ideas on what makes an effective use of the web, drawing on experiences delivering client projects.

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
559
On SlideShare
0
From Embeds
0
Number of Embeds
50
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Bizcamp Dublin: Competitive Advantage And The Web

    1. 1. Competitive Advantage & the Web Competitive Advantage & the Web Paul McKeever, Design by FRONT www.designbyfront.com
    2. 2. Introducing FRONT
    3. 3. Meet the Team
    4. 4. Our clients
    5. 5. BBC Irish web portal: www.bbc.co.uk/irish
    6. 6. O2 Rugby Micro-Site
    7. 7. Independent News & Media plc
    8. 8. Windmill Lane
    9. 9. A Fundamental Shift
    10. 10. Changing patterns of media consumption
    11. 11. The web is now a key influencer of purchasing decisions
    12. 12. The web is now a trusted source
    13. 13. How companies measure the benefits they achieve online
    14. 14. Why? Why Now?
    15. 15. Mass production and mass consumption
    16. 16. The development of broadcast media
    17. 17. Globalisation
    18. 18. Market fragmentation: markets become micro-segments Market Fragmentation Mass markets become micro-segments
    19. 19. Being remarkable: the purple cow (cf Seth Godin)
    20. 20. Make and sell
    21. 21. Relationship marketing
    22. 22. Market as conversation
    23. 23. Proctor & Gamble: Connect + Develop
    24. 24. Challenges & Opportunities
    25. 25. Price Competition
    26. 26. Kelkoo: price comparison
    27. 27. You Don’t Have Control
    28. 28. Irish blog awards 2009
    29. 29. Ryanair “ It is Ryanair policy not to waste time and energy corresponding with idiot bloggers” Ryanair Press Release March 2009
    30. 30. 3 Good Ideas
    31. 31. 1. Deliver Exceptional Experiences
    32. 32. What makes my organisation unique and distinctive?
    33. 33. Skittles.com
    34. 34. Edelman: crawl, walk, run
    35. 35. 2. Be Where People Are
    36. 36. Mobile: the iPhone
    37. 37. Use social networking
    38. 38. But use it selectively
    39. 39. 3. Kaizen
    40. 40. The Long Wow Experiences that get better and better and better www.adaptivepath.com
    41. 41. Test with real people
    42. 42. Make decisions using data
    43. 43. Summary
    44. 44. Further reading
    45. 45. Questions? Any Questions or Ideas? Thanks for listening  www.designbyfront.com Leave feedback at SpeakerRate.com Slides available at designbyfront.com

    ×