1. INTERNATIONAL
PRESENTATIONS
Barry Tomalin
Director of Cultural Training
IH LONDON

2. INTERNATIONAL
PRESENTATIONS POLL
• Tell us now: -
How often do you teach presentation skills &
language?
• Very often
• Often
• Not very often
What are the main problems you face?

3. THE 7 POINTS
• EXPECTATIONS What are audiences looking for?
• DURATION How long do they expect to listen?
• QUESTIONS Will they interrupt or ask questions?
• STYLE Will they expect visuals, stories or
demonstrations?
• STRUCTURE How should I structure my presentation?
• QUESTIONS AND INTERRUPTIONS
How will I deal with questions?
• FINISHING
Should I expect applause at the end? If so what?

4. EXPECTATIONS
• Entertainment
• Action
• Technical information
• Hard sell – what’s in it for me?
• Soft sell – features and benefits (I’ll make up
my own mind.)
• Intellectual argument
• Make a good impression

5. DURATION
• Short presentations 20-
30 minutes
• Medium presentations
45 – 60 minutes
• Long presentations 60 –
75 minutes plus

6. QUESTIONS
• Questions at end
• Interruptions in middle
(often for clarification)
• No questions
• Deep concentration

7. STYLE
• Who expects:
- Talk?
- Interaction?
- Visuals ?
- PPT’s?
- Stories?
‘ a mixture of personal style
and audience
expectation.’

8. STRUCTURE
‘Tell them what you are
going to say.
Tell them you are saying it.
Tell them you have said it.’
Sir Winston Churchill

9. STRUCTURE
The three stages
• Tell them what you will say
SIGNPOST topic, time, key points, questions
• Tell them you are saying it..
SIGNAL My next point is… That was my second
point. My final point is.
• Tell them you have said it.
SUMMARISE summary, conclude, invite
questions

10. QUESTIONS AND
INTERRUPTIONS
• THE FOUR ‘ASKS’
- Thank
- Repeat
- Answer
- Check
• F.A.C.E
- Focus
- Acknowledge
- Clarify
- Empathise

11. FINISH
• Saying ‘Thank you.’
• Applause?
• Silence?
• Aggressive sounding questions – anger or
interest?
• Groups of people coming up afterwards –
positive?

12. THANK YOU
• Barry Tomalin
• Director of Cultural Training
• International House, London
(E) barrytomalin@gmail.com
(E) barry.tomalin@ihlondon.com
(W) www.culture-training.com
(W) www.ihlondon.com/executive-
centre/cultural-training

13. THANKS
Barry Tomalin
(E) barrytomalin@gmail.com
(E) barry.tomalin@ihlondon.com
(W) www.culture-training.com
• For the BUSINESS CULTURAL TRAINERS
CERTIFICATE contact
www.ihlondon.com/executive-centre/cultural-
training