Besig Annual Conference
Bielefeld November 2010
The case for Mindfulness
Behaviour
Personality
Culture
Situation
Skills - Language – Communication – Leadership – Subject Knowledge
TIP
TMS
DPI
Mindfulness
• Focus on context and process as well as
outcome
• Observe and reflect on their own and
others behaviour
Developing mindfulness
1. Cases to practise observing and reflecting
- video cases
- written cases
2. Transfer to own case...
Bracken International is an international agrochemical company founded 35 years ago in Australia. Its head office was
relo...
Manfred Stollmeyer, currently head of
Bracken’s main R & D facility in Mainz,
Germany. He is very experienced
technically ...
Martine, Manfred and Phil
(first impressions)
Meeting with Talal, Ben
Rashid
Talal
Ben
Lebanese
UK
Dubai Film Distribution
Challenge of India
Big Picture / detail / num...
Work in Labs
Mei Ling
Helga
Chinese
German
R & D Centre
Beijing
Instruction / encouragement – Supervision / autonomy – Gov...
The Case for Mindfulness
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The Case for Mindfulness

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IATEFL BESIG 2010 Annual Conference talk by Jeremy Comfort

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The Case for Mindfulness

  1. 1. Besig Annual Conference Bielefeld November 2010 The case for Mindfulness
  2. 2. Behaviour Personality Culture Situation Skills - Language – Communication – Leadership – Subject Knowledge TIP TMS DPI
  3. 3. Mindfulness • Focus on context and process as well as outcome • Observe and reflect on their own and others behaviour
  4. 4. Developing mindfulness 1. Cases to practise observing and reflecting - video cases - written cases 2. Transfer to own cases and experiences
  5. 5. Bracken International is an international agrochemical company founded 35 years ago in Australia. Its head office was relocated to Switzerland, as its European business began to dominate. It now has offices throughout the world with significant operations in Australasia, Southeast Asia, Western Europe, and North and Central America. The Project As part of its business strategy, it has launched an innovation project which is designed to build on local initiatives and make sure they are transferred to other markets. The project team is composed of six people, led by Manfred Stollmeyer: Manfred Stollmeyer, currently head of Bracken’s R&D facility in Mainz, Germany Helen Hunt, head of operations in the US Beth Dawson, head of operations in Australia Martine Gonzales, product manager, Central America Phil Chu, product manager, Southeast Asia Geoff Peters, controller, European operations The project team has identified two products: the PX 21 in Mexico and the PX52 in Malaysia, both of which are significant innovations and have potential for introduction in other markets. Bracken International - background
  6. 6. Manfred Stollmeyer, currently head of Bracken’s main R & D facility in Mainz, Germany. He is very experienced technically but less so in project management. His main functional role is demanding. He is Martine’s mentor on this project. Helen Hunt, head of sales operations in the US. She works in a very competitive environment. Her special role is to launch PX 52 in the U.S., following its successful launch in Malaysia. Beth Dawson, head of operations in Australia. She is also responsible in the zone for Phil’s appointment to this project. She is Geoff’s coach. Martine Gonzales, product manager, Central America, based in Mexico. She has already launched the PX 21 which will later be launched in France. Phil Chu, product manager, Southeast Asia, based in Malaysia. He is responsible for launching the PX52 in Malaysia. However he has a very demanding local manager, Majid Khan, who is pushing him hard to achieve sales locally. His coach on this project is Geoff. Geoff Peters, controller, European operations. Geoff is responsible for putting together the sales results of the PX21 and 52 and benchmarking these results against industry data. He will also project manage the launch of PX 52 in France next year.
  7. 7. Martine, Manfred and Phil (first impressions)
  8. 8. Meeting with Talal, Ben Rashid Talal Ben Lebanese UK Dubai Film Distribution Challenge of India Big Picture / detail / numbers – Top-down / partnership – Multinational / Local Knowledge TIP TMS DPI Case 1
  9. 9. Work in Labs Mei Ling Helga Chinese German R & D Centre Beijing Instruction / encouragement – Supervision / autonomy – Government lab / commercial lab TIP TMS DPI Case 2

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