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Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
 

Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC

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Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for ...

Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.

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    Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC Presentation Transcript

    • Social Media StrategyFor Fraternal OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity #CFLNBGLC
    • http://www.flickr.com/photos/38104469@N00/3899953986
    • http://www.flickr.com/photos/donzbop/359954316
    • AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
    • Not Shiny New ToysPowerful Business Applications
    • MediaBistro 10/24/11: http://www.mediabistro.com/alltwitter/social-media-job-screening_b15090
    • THERE ARE IDIOTS ONLINE 69% 68% AND SMART PEOPLE
    • Traditional Resume +Your Online Brand =LIVING RESUME
    • Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
    • Social Media Strategy Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
    • http://www.flickr.com/photos/dakotam/2668653161/
    • Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
    • Strategy
    • From: Jess3.com
    • Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
    • “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
    • Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Pictures• Measurement (ROI)
    • Blog
    • 1. Define Scope, Niche Topic2. Tailor to Target Audiences3. Bloggers (Personal, Conversational)4. Comment Policy5. Schedule (Calendar)6. Simplicity (Less is more)7. Keyword Rich8. Tags and Search9. Social Media Sharing10. Compelling Headlines11. Include Pictures12. Vlog (Video) with Transcript13. Subscribers (RSS or Email)14. Blogroll (Linked to Similar Subjects)
    • Facebook
    • Twitter
    • 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
    • visibletweets.com Applications
    • @comcastcares@twelpforce@deltaassist@dellcares
    • LinkedIn
    • YouTube
    • Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
    • Best Ways To Create Video
    • Insights
    • Check In
    • What is ?
    • Why Check In•Become Mayor of the Venue•Earn Badges•Earn Points (Compete with Friends)•Save Money with Specials•Connect with Friends•Serendipity
    • Campus Badges
    • The Case for Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
    • Google+
    • When Organization/Business Pages Launch:• Circles – Ability to segment your communication!• Hangout & Huddles – Fireside Chats – Focus Groups – Task Force MeetingsHuge growth to 100M+ in only months
    • Pictures
    • • Flickr• Picasa• Instagram Instantaneous +1000 Words
    • My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
    • Email
    • Content Is King!… but what do I have to say?
    • Create Engaging Content What Makes You Notice, Like, Comment, Share, Retweet, Watch, RePin, +1?
    • Editorial Calendar
    • Measure Impact
    • Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
    • INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
    • You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
    • SCAN THIS hust0058.wordpress.comandy@nicindy.org | @hust0058Director of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058