Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC

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Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.

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Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC

  1. 1. Social Media StrategyFor Fraternal OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity #CFLNBGLC
  2. 2. http://www.flickr.com/photos/38104469@N00/3899953986
  3. 3. http://www.flickr.com/photos/donzbop/359954316
  4. 4. AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  5. 5. Not Shiny New ToysPowerful Business Applications
  6. 6. MediaBistro 10/24/11: http://www.mediabistro.com/alltwitter/social-media-job-screening_b15090
  7. 7. THERE ARE IDIOTS ONLINE 69% 68% AND SMART PEOPLE
  8. 8. Traditional Resume +Your Online Brand =LIVING RESUME
  9. 9. Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  10. 10. Social Media Strategy Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  11. 11. http://www.flickr.com/photos/dakotam/2668653161/
  12. 12. Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
  13. 13. Strategy
  14. 14. From: Jess3.com
  15. 15. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
  16. 16. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  17. 17. Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Pictures• Measurement (ROI)
  18. 18. Blog
  19. 19. 1. Define Scope, Niche Topic2. Tailor to Target Audiences3. Bloggers (Personal, Conversational)4. Comment Policy5. Schedule (Calendar)6. Simplicity (Less is more)7. Keyword Rich8. Tags and Search9. Social Media Sharing10. Compelling Headlines11. Include Pictures12. Vlog (Video) with Transcript13. Subscribers (RSS or Email)14. Blogroll (Linked to Similar Subjects)
  20. 20. Facebook
  21. 21. Twitter
  22. 22. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  23. 23. visibletweets.com Applications
  24. 24. @comcastcares@twelpforce@deltaassist@dellcares
  25. 25. LinkedIn
  26. 26. YouTube
  27. 27. Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  28. 28. Best Ways To Create Video
  29. 29. Insights
  30. 30. Check In
  31. 31. What is ?
  32. 32. Why Check In•Become Mayor of the Venue•Earn Badges•Earn Points (Compete with Friends)•Save Money with Specials•Connect with Friends•Serendipity
  33. 33. Campus Badges
  34. 34. The Case for Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
  35. 35. Google+
  36. 36. When Organization/Business Pages Launch:• Circles – Ability to segment your communication!• Hangout & Huddles – Fireside Chats – Focus Groups – Task Force MeetingsHuge growth to 100M+ in only months
  37. 37. Pictures
  38. 38. • Flickr• Picasa• Instagram Instantaneous +1000 Words
  39. 39. My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  40. 40. Email
  41. 41. Content Is King!… but what do I have to say?
  42. 42. Create Engaging Content What Makes You Notice, Like, Comment, Share, Retweet, Watch, RePin, +1?
  43. 43. Editorial Calendar
  44. 44. Measure Impact
  45. 45. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  46. 46. INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
  47. 47. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  48. 48. SCAN THIS hust0058.wordpress.comandy@nicindy.org | @hust0058Director of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058

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