BMA 349-Assessment 2- Pitchpresentation-Arnotts Saito 197892

1. Andrea Saito - Marketing executive
Case: Arnott’s Tim Tam Classic

2. People
Connection
Satisfaction
Efficiency
Effective
Creative
Strategy
Team work
(Source: glogster. Image by Fernanda Prides)

3. (Source: Arnott’s webpage. Image by Unkown)

4.  https://www.youtube.com/watch?v=IGO37YE07fw

5.  No new print media nor
broadcast media since 2012
 Under-utilised social media
channels
(source: Youtube)

6. Nostalgia
Joy
Family
Friends
Relaxation
Break
Connection
(Source: Tumblr. Image by Unkown)

7.  Development of a new, refreshing campaign
 Emotional strategy
 Use of different channels of communication
(Source:Marketingmag. Image by unknown)

8. (Source: fussfreecooking. Image by Emily)

9. (Source: Deladream. Image by unknown) (Source: Flickr. Image by Michael Raso)

10. (Source: Facebook,Instagram,Twitter,Snapchat. Image by Unkown)

12.  Fernanda Prides, (2008), memoirs of my life [ONLINE]. Available at:
http://e08595.medialib.glogster.com/media/bc/bc3f147d81cf8c64ca4b2bf254555a6dfc2ca6ad2f80df56cfd382
58114bde32/friendship3-jpg.jpg [Accessed 19 April 15]
 Tim Tam Originals, n.d.photograph, viewed 19 April 15,
http://www.arnotts.com.au/wpcontent/uploads/2015/01/TimTam_Originalt_175x200-300x123.png.
 It’s too cold outside, n.d.Photograph, viewed 19 April 15,
http://36.media.tumblr.com/7902556ad0b813e0e4a40fb81fe1e0b7/tumblr_mvxje84HrC1reiyrjo1_500.jpg.
 Affinity trmps intent, n.d. Photograph, viewed 19 April 15, https://www.marketingmag.com.au/wp-
content/uploads/2013/04/heads-people-emotion-like-slider.jpg.
 Facebook Logo,n.d. Photograph, viewed 19 April 15, http://www.changethetriangle.org/wp-
content/uploads/2014/09/Follow_us_on_Facebook.png.
 Twitter logo, n.d. Photography, viewed 19 April 15,
https://pugetsoundradio.files.wordpress.com/2015/02/twitter-follow.gif.
 Instagram logo, n.d. Photography, viewed 19 April 15, http://www.starboundentertainers.com.au/wp-
content/uploads/2015/03/instagram.jpeg.
 Snapchat logo, n.d. Photography, viewed 19 April 15,
https://c2.staticflickr.com/8/7436/15971677444_db80f4ec5d.jpg.
 Emily, (2012), Tim Tam Slam [ONLINE]. Available at: http://www.fussfreecooking.com/wp-
content/uploads/2012/06/a143.jpg [Accessed 19 April 15].
 Michael Raso, (2012), Tim tam Slam [ONLINE]. Available at:
https://c2.staticflickr.com/6/5279/7168847096_c66147c567_z.jpg [Accessed 19 April 15].
 Tim Tam Slam,n.d. Photograph, viewed 19 April 15, http://deladream.com/wp-
content/uploads/2011/01/TimTam-Slam1-227x300.jpg.