The innovative solution on Programmatic Advertising that drives to Native Advertising

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*The innovative solution on Programmatic Advertising that drives to Native Advertising
Proposal: Creating A Native Advertising Agency
I think the creativity, combining with good choices, customer oriented, results oriented for the
products, services that will be included in advertisments, can enhance, besides brand awarness, client
company engagement, can enhace the sales.
~BUILD fitted, quality, efficient COMMUNICATION with fast RESULTS
~The CONTENT choosing, creating, improving, organizing
~places where the advertisements are displayed to be in sinergy with the content advs
~quality, relevant data, retargeting system
~finding , creating good content, customer oriented, relevant,
~CREATIVITY pragmatical, professional, fitted for stripline, photo, banner design, video
~well choosing the products and services promoted, presented
~the client company will share the advs in social media; improve the content quality shared
*Define the results: sales, activate smart, fitted calls to action
Define the clients and potential clients
Define the segmentation criterias, fitted for the domain; CREATIVITY in defining segmentation
criterias
Build the fitted messages for every segments
~Measure results, quality tools, reports, communication
Mission: Improve CONTENT , COMMUNICATION, Enhance CREATIVITY and INNOVATION in Business,
in pragmatical thinking, generate RESULTS
Combining online marketing, mobile particularities with offline marketing, choosing well the
procent for the focus depending on the project needs
I think in these times, the things changed comparing with a few years ago, when the online
environment had a well defined rulls, particularities, potential clients; now it’ s about the procent for
the marketing attention and efforts, oriented to the online environment, traditional environment, to
arrive to generate results.

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Based on an innovative ideea, on knowlegde, the agency could arrive to educate to help people,
young people to communicate and to discover the creativity they have.
Because a good, quality Content, can help people and support to #MakeABetterWorld
Goals:
~developing capacity to produce results for small and medium sized business and for large
companies, everything customer oriented
~developing fast the premises to to become an worldwide agency
~having an important social responsibility component ; from the begining developing a found for
efficient, innovative, with fast results, with strong and fitted partnerships, projects that help people,
that could #MakeABetterWorld
Programmatic advertising and the #creativity
I think that programmatic advertising that arrive to combine the real time creativity, based on fitted
and quality datas, with an efficient automated display advertising, could be the step to the new
native advertising...
What is happening in the world regarding this subject
There are a lot of debates regarding the programmatic advertising.
I have attended an interesting eMarketer webinar „ New opportunities for Creativity” about
Programmatic advertising and Internet of Things.
Besides sales, programatic advertising could enhance customer engagement and brand awarness.
I agree with what Mr Christian Purser, chief digital officer at M&C Saatchi said on eMarketer’s
Programmatic Buying Roundup , that the programmatic advertising has its roots on social media:
„In some respects, this creative evolution has its roots in social media, where marketers and agencies
have had to adapt their workflow to meet the demands of always-on marketing.”
„The key difference is the access to data that programmatic provides. We’re used to it on the social
side. But programmatic takes it to a whole other level with personalization, because of the
proliferation of DMPs [data management platforms] and all of this data.” said Luke Kintigh, global
media and content strategist at Intel in the same eMarketer’s Programmatic Roundup; the Roundup
compiles key trends, insights and interviews about programmatic , the fast growing ecosystem that is
shaping up.
I have attended an interesting eMarketer webinar „ New opportunities for Creativity” about
Programmatic advertising and Internet of Things.

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Because the creativity has an important rol, there is a personal understanding regarding the
programmatic advertising and
I wrote my description:
Programmatic advertising, could be a creative way in advertising to enhance the sales, the action on
the site, using the fitted datas in order to adopt the creativity on displayed ads, in at least the same
rithm as the automated ads have been developed; The ads will include personalization, depending on
the place, on the content where they are setting and the customization, depending on the user
interests,on their location.