Jerry Novack, CFO-SEVP of Bluerock Real Estate, is a passionate philanthropist, successful businessman in the asset management industry, and financial expert. These qualities make him an expert voice in the emergence of impact investing, what that means exactly, and how you can get involved.

1. 2016 | New York, NY
A Crash Course in Impact Investing
Jerry Novack, CFO-SEVP of Bluerock Real Estate

2. Institutional & individual investors are doing it
Fund managers are doing it
UK Prime Minister David Cameron even gave a keynote address at
the 2013 G8 Social Impact Investing Conference in London on it

3. But what is impact investing?

4. “The deployment of capital with an expectation of financial
return, where the success of the investment is also contingent
upon achieving a state social or environmental goal.”
–Amy Bell, the Executive Director and Head of Principal
Investments for J.P Morgan’s Social Finance business unit

5. Impact
Investing
These investments can be made in both
emerging as well as developed markets, and
focuses on a variety of returns from below to
market rate. The impact investment market is
able to bestow capital upon some of the biggest
issues impacting the world today, including
housing, healthcare, and education as well as
sustainable agriculture, clean technology and
more.

6. There are four core characteristics
when it comes to impact investing:

7. Intentionality
Essential to getting involved in impact
investing, investors should want to make
a positive social or environmental impact
just as much, if not more, than they want
to make a profit.

8. Expectations
While philanthropic, these investments
are still expected to generate a financial
return on capital for the investors. At the
very least, investors should expect a
return of capital.

9. Range of return expectations &
asset classes
Targeting financial returns that range anywhere from below market to risk-adjusted
market rate. These returns can be made across asset classes including cash equivalents
and private equity.

10. Impact
measurement
When entering the impact investment
market, investors make a commitment to
measure and report the social and/or
environmental performance and progress
of any underlying investments. They
should uphold transparency and
accountability at all times.

11. While impacting investing is a
relatively new market,
it is a rather substantial market with significant potential for
expansion.

12. To learn more about impact investing
& other philanthropic endeavors, visit
http://jerrynovack.org