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Presentation at the OzonAction Round table in Paris organised by UNEP (United Nations Environment Program) ... ...

Presentation at the OzonAction Round table in Paris organised by UNEP (United Nations Environment Program) ...

Image Credits (slide 1): Flickr
http://www.flickr.com/photos/mjcox/7401325/

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  • 12/04/09

SlideShare for OzonAction SlideShare for OzonAction Presentation Transcript

  • for OzonAction
  • Presentation Flow SlideShare : Presentation Sharing Community Beyond Presentations: Documents, webinars, videos SlideShare for Non Profits How OzonAction can utilise SlideShare
  • SlideShare World’s largest community for presentation sharing….. We also invented this space!
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    • World’s largest collection of presentations
      • online or offline
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  • Four largest user segments…. Education Business Technology Non Profits
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  • Select account on sign up (or later)…
  • SlideShare - World’s top 10 E learning Tools Centre for Learning & Performance Technologies (www.c4lpt.co.uk)
  • 300 million users 60 million users 8 million users
  • SlideShare is arguably the most popular app on LinkedIn
  •  
  • Moving Beyond Presentations…
  • On SlideShare, you can share…
    • Presentations (2006)
    • Documents (2007)
    • SlideCasts (2008)
      • Presentations with audio (webinars)
    • Videos (2010)
  • Why beyond presentations?
    • The community asked for it
    • Powerpoint is static
      • lacks same emotional connect as rich media
  • A single place for aggregating… Presentations Publicity Materials Case Studies White Papers Videos Webinar
  • SlideShare For Non Profits
    • Non profits are about open sharing
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      • SlideShare fits in neatly
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    • Second degree sharing from Slideshare
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    • Search traffic contribution drives discovery
      • Non profits want discovery for specific keywords, use in titles, tags
    How can Non Profits use the SlideShare Platform?
  • Non Profit User Segments
    • Central Governments
    • Provincial Governments
    • Non Profits / NGOs
    • United Nations Agencies
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      • generate lots of interest
  • The White House uses SlideShare!
  • Govt Institution Usage (US)…
  • Govt Institution Usage (US)…
  • Govt Institution Usage (UK)…
  • Provincial / Local Govt Usage (US)…
  • Provincial / Local Govt Usage (US)…
  • Govt Institution Usage (US)…
  • Public Institutions Usage
  • Pew Internet is a relevant example for search traffic. It is one of top research organizations in US, releases all research to public. SlideShare shows up 6 th for search for Pew Internet
  • Private Institutions Usage
  • Some UN Agencies sharing on SlideShare
  • ‘ Earth Hour’ user generated content Saudi Arabia New York Indonesia Finland Alaska Malaysia India Hungary Netherlands Romania Argentina New Zealand
  • Group on SlideShare: Earth Day
  • Global Blog Action Day: Climate Change
  • Some Environment Agencies using SlideShare…
    • Taiwan Environmental Information Association, Taiwan
    • Resource Renewal Institute , San Francisco
    • Environmental Defense Fund Innovation Exchange, Washington
    • World Resources Institute (WRI)
    •   The Renewable Energy and Energy Efficiency Partnership, Vienna
    • Center for Neighborhood Technology, Chicago
    • C3: Communicating Climate Change Project
    • Global Water Partnership, Stockholm, Sweden
    • Environment Protection Agency (EPA), US Govt
  • COP15 presentations...
  • Social Media Best Practises for Non Profits…
  • SlideShare For OzonAction
  • SlideShare.net/Channels
    • A Channel is a social microsite for your content & branding within the SlideShare community
    • Free for Non Profits
    • Remove advertising
    • Customize look & feel to match your website
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    Set up a Custom Channel
  • Upload all your content to SlideShare
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      • Presentations
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      • Case Studies
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  • Spread the Word…
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  • Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
  • Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a topic Go where users are researching solutions to their problems!
  • Leverage LinkedIn…
    • Use SlideShare to showcase your content on LinkedIn
    • LinkedIn has key decision makers
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  • Green Contests?
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  • Thanks Slides available on SlideShare (www.slideshare.net/amitranjan)