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[Report] The Social Media ROI Cookbook, by Susan Etlinger

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Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications …

Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.

More in: Technology , Business
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  • Great stuff and for free! Thank you! =)
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  • CRM´s YOUTUBE VERSION HERE:http://www.youtube.com/watch?v=f61-8XDkgH8&feature=plcp
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  • I really think that Social Media's role is only to deepen the relationship with customers and community, that's why it is called 'social'media Its a way to communicate w/ your target market on a more personal manner aside from face to face communication.

    With regards to ROI, I think it will greatly help if companies have established email databases so they will not find it hard to connect and communicate with their target buyers.

    Successful campaigns only happen when a product or brand has a good reputation and / or already established. How can you create / generate an online buzz if the people don't know your brand? That's why companies fail to sell their products because they don't have deeper understanding of what their customers are made off.

    People use the internet or social media only to talk about things or to exchange thoughts not to promote something because its kindda hard sell. Despite the fact that different brands now a days use great deals, coupons and other online campaigns. I think it has no effect because in the end, the decision making process is still up to the public. Whether he /she have seen the product or have used it.

    Consumers are wise nowadays. They rely on mix media when it comes in buying products and not with internet alone. Brands succeeded in generating an ROI in social media because they have successfully injected their campaign harmoniously with radio, tv or print ad.

    I will not help if your information only comes in 1 source. the bottom line is for your brand to have a successful social media campaign, brands must know the psycho graphics of their clients.
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  • Hey Susan, i cant download this report, can u help to download this wonderful report!!!!
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  • @stephanielopezgarcia You can download it right here, from Slideshare. Let me know if you have any issues. Thanks!
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