This presentation examines the factors that drove the rise of social media and evaluates the current social monitoring and social media analysis service providers

1. Social Media Marketing landscape and Social Media Monitoring Provider Evaluation Provider Evaluation Social Media Marketing Landscape and Social Media Monitoring

2. Corporate credibility is in crisis How much do you trust companies to do what is right? Source: 2009 Edelman Trust Barometer SOCIALtality |

3. No industry segments appear to be immune Source: 2009 Edelman Trust Barometer How much do you trust companies in these industries to do what is right? SOCIALtality |

4. All communications channels suffer, yet . . . With a decline of just 5%, social networking sites prove the most resilient form of communication. Source: 2009 Edelman Trust Barometer SOCIALtality |

7. Companies begin to rethink communications strategies Source: Deloitte “2009 Tribalisation of Business” Study Source: Mzinga, Babson “2009 Software in Social Business Study SOCIALtality |

12. The current category leaders: Monitoring Platforms (in order of market share, inferred partly through share of voice) Positioning : A software application designed specifically to monitor and measure social media Target : Marketing services agencies (Advertising/PR) Positioning : A complete platform to listen, measure and engage with your customers Target : Marketing services agencies (Advertising/PR) Positioning : A web-based, social media that tracks social media to help your team build better products and stronger customer relationships Target : Marketing services agencies (Advertising/PR) and brand managers

13. The current category leaders: Listening Platforms (in order of market share, inferred partly through share of voice) Positioning : Uncovers and integrates data-driven insights by monitoring, analyzing and measuring Target : Brand/Marketing Managers Positioning : Services to master the four core competencies of dialogue: Listen, Influence, Insight and Engage Target : Brand/Marketing Managers, Marketing services agencies (Advertising/PR) Positioning : Business intelligence for Social Media by listening, understanding, measuring and engaging Target : Brand/Marketing Managers, Marketing services agencies (Advertising/PR) Positioning : Distills meaning - with mathematical precision - from opinion, information and online data Target : Brand/Marketing Managers SOCIALtality |

14. Competitive Scorecard SOCIALtality |

23. W: www.socialtality.com E: engage@socialtality.com T: @socialtality SOCIALtality |