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[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

by on Apr 23, 2013

  • 42,018 views

Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content ...

Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.

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http://www.web-strategist.com 8063
http://www.altimetergroup.com 6723
http://www.scoop.it 1014
http://www.imediaconnection.com 776
http://www.rebeccalieb.com 709
http://www.mpdailyfix.com 558
https://twitter.com 463
http://www.smart-digits.com 417
http://www.socialinsights.com.au 263
http://www.marketinggumbo.com 191
http://live.blog.scribblelive.com 179
http://www.annasolemartin.com 166
http://contentcuration.contentmarketingexperience.com 149
https://www.rebelmouse.com 120
http://www.tartalommarketing.hu 105
http://blog.debiase.com 96
http://socialripple.net 84
http://huguesrey.wordpress.com 80
http://www.ideagoras.biz 78
http://contentmarketingexaminer.com 68
http://targetedgroup.socialports.com 66
http://feeds.feedburner.com 53
http://www.scribblelive.com 47
http://www.marketingprofs.com 36
http://www.kirstyhay.co.uk 32
http://www.yuchenkuang.com 31
http://itsdevelopmental.com 29
http://localhost 27
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http://cmexaminer.cadence9.com 15
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http://storify.com 14
http://translate.googleusercontent.com 14
http://mattmccausland.com 12
http://chrisparente.com 12
http://www.twylah.com 9
http://pinterest.com 8
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http://cmx.staging.wpengine.com 7
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http://c9examiner.cadence9.com 6
http://scribblelive.mobi 6
http://feedspot.com 6
http://www.hanrss.com 6
http://socialmultiplier.collected.info 5
http://content.imediaconnection.com 5
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