Shifting the Culture: Result Oriented Occupant Outreach
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Veena Singla Winnie Kwofie
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Shifting the Culture: Result Oriented Occupant Outreach
- 1. Shifting the Culture: Result Oriented Occupant Outreach Veena Singla Green Campus UCSF Team Manager Winnie Kwofie Associate Director, UCSF Facilities Management
- 2. Outline • Project Motivation • About UCSF • The Action Oriented Pledge
- 3. UCSF: A Health Sciences Focus Residents Postdocs 6% 4% Students Students •Medicine 11% •Dentistry •Nursing Faculty •Pharmacy 8% •Graduate Programs- Master’s and PhD Staff • Research 71%
- 4. Goal: Reduce Energy Consumption by Changing Behavior • What we must do: • Inform – What can I do? • Motivate – Initial behavior change – Long-term behavior change
- 5. Reinforcing Behavior Changes • Each person pledges to one action minimum – Quantifiable – Focused and easy actions • Follow up with periodic updates on results – Monthly newsletter
- 7. Action Oriented Pledge Sheet
- 8. Our Method: Tabling with Building Utility Data and chocolate!
- 9. Our Results: Pledges and Potential Savings Totals Pledges 95 50 41 36 253 Potential 76,105 16,690 13,944 12,017 118,757 kWh Savings $10,655 $2,337 $1,952 $1,682 $16,626 Actual Savings: based on data from monthly utility bills
- 10. CONSERVATION IS CONTAGIOUS Koret Building Performance for 2010 26% Energy Reduction $115,000 Savings Follow Up With the Target 2.5% Energy Reduction for 2011 = $6800 What Koret Building Occupants Pledged to Do Departments/ Room Lights Computer Shades Task Light Peripherals Building # of Pledges $60 21 $160 16 2 Total Projected Annual Savings for 2011 = $5310 $20 7 $150 9 Occupants Feedback and Next Steps Your building needs additional pledges to meet Send in your request for free replacement of the the goal for 2011! following items: · Recruit your colleagues to pledge and act · Lunch room refrigerators manufactured before · Your building’s goal could be met if: the year 2000 o 10 more people turned off room lights · Old computer monitors of the CRT type when not in use · HP Laserjet printer models manufactured o 5 more people shut down computers at before 1993 night We will be sending you progress reports of how o 5 more people turned off task lights at your building is doing . night Contact Information Winifred Kwofie, P.E, MBA, MS Associate Director - Strategic Facilities Management UCSF Capital Programs and Facilities Management Winifred.Kwofie@ucsf.edu ½ 415-476-6469
- 11. Challenges • Scheduling of tabling events • Occupants’ understanding of University policies, i.e. computer shutdowns • Customizing for different audiences • Motivating and incentivizing occupants
- 12. Moving Forward • Continuous improvement of outreach strategy • Promotion of pledger’s commitment to action • Incentives to reinforce commitment • Keep the message simple • Connecting to occupants through positive stories “If you can’t do 100 actions to save energy, then just do one.”
- 13. Acknowledgements UCSF Green Campus Team UCSF Stakeholders Conservation is Contagious Materials Design Gensler
- 14. Thank You! Questions? Veena Singla greenucsf@gmail.com Winnie Kwofie Winifred.Kwofie@ucsf.edu