An overview of marketing tactics and strategies, presented by Twin Cities Gateway. Also shows campaign results from their most recent campaign.

1. NCAA Final Four
Guerilla Marketing Campaign
Partnership Overview / $20,000 Investment (MediaOne
North America Campaign Execution)

2. THE STRATEGY:
Drive website traffic to:
• Meet Minneapolis Insider’s
Guide to Championships
• TCG Hotel Landing Page

4. THE TACTICS:
• Geofencing / Sweet 16 Tourney Sites
• Geofencing / Elite 8 University Cities
• Regional Display Ads / Drive Markets
• Contextual Keyword Search
• Native Advertising / Relevant Content
• Retargeting Site Visitors

5. THE CREATIVE:

6. CAMPAIGN RESULTS:
• 60% of ads to Insider’s Guide
• 40% of ads to TCG hotel landing page
• 2.6 million campaign impressions
• 11,954 website clicks
• 0.44% click-thru rate
• $1.74 cost-per-click **

7. TCG RESULTS:
• 939,989 TCG hotel impressions
• 3,386 website clicks for 22 hotels
• 0.36% click-thru to landing page
• TCG April hotel page views up 110%
• 5% YOY increase in April occupancy
The partnership was a “win win” for the partners and
created an excellent model for future
“big event” opportunities