Case study on an exhibition under the subject exhibition design. The document contains information on space layout, area weightage, booth, flooring, lighting and materials used. The exhibition selected for the study is the 6th China Shenyang International Conference held at Shenyang New World EXPO on 1st March 2017.

1. CASE STUDY –
EXHIBITION
DESIGN
IDM FC – 6
Assignment 1
Submitted to:-
Ashish Sahay
Submitted by:-
Akansha Choudhary
BFT/19/286

2. 2
Shenyang
New World
EXPO
The Shenyang New
World EXPO opened
on March 1, 2017.

3. It is a conference and exhibition hall of Liaoning Province with a
total area of 24,000 square meters. It includes hotels, restaurants,
a shopping mall, entertainment facilities etc., with equipment for
holding world class exhibitions and conferences.
Located in Liaoning province’s capital city, EXPO is positioned to
become an exhibition and meeting industry magnet for China’s
northeastern geographical region consisting of the provinces of
Liaoning, Jilin and Heilongjiang, according to venue officials.

4. 6th China Shenyang
International Conference
The 6th China Shenyang International Conference on
Robotics kicked off at Shenyang New World Expo
in Shenyang city, the capital city of
northeast China's Liaoning province, Oct. 23, 2021,
according to the Information Office of Shenyang
People's Government.
4

5. 5
Exhibition Opening Date:
23 October
Venue:
Liaoning, China
Target Audience:
Visitors, Admirers, Influencers
Conference Duration:
3 days
Sub-events:
Opening ceremony, keynote
speech, group forum,
exhibition, challenge, and
exhibition game
Number of Exhibitors:
52
Mode of Conference:
Online and Offline
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6. 6
 The challenge sets up robot construction
creativity competition, programming competition,
football competition and so on 
Theme:
Intelligence
Creates the
Future

7. 7
More about the Exhibition:
• Academicians, experts, scholars, the executives and technicians from
robotics and intelligent manufacturing companies were invited to
participate.
• Tang Lixin, the academician of the Chinese Academy of Engineering,
and Qu Daokui, the president of SIASUN Company, both delivered
keynote speeches.
• Susan Biller, the secretary general of the International Robotics
Federation, and Jeff Bernstein, the president of the American
Robotics Association, also addressed the conference by video.

8. 8
Colors Used
• Blue was the most recurring color found in various stands and even
in display products in the exhibition, followed by white.
• The color blue is associated with open spaces, freedom, intuition,
imagination, inspiration, and sensitivity.
• Considered a highly corporate color, blue is often linked with
intelligence, stability, unity, and conservatism. Darker shades
represent knowledge, power, integrity, and seriousness.

9. 9
Color Palette
Cobalt Blue
Rosewood
White
Midnight Blue
Royal Blue
Dominant

10. 10
Acoustical Ceiling
Material: Mineral fiber,
fiberglass
Acoustic ceiling tiles absorb the sounds
in a room, reducing noise and
reverberation while increasing acoustic
comfort. Full-height walls or plenum
barriers block noise from other rooms
on same floor, and floor slabs offer
sound isolation between rooms above
or below each other.
Carpet Floor
Material: Synthetic fiber carpet
Ambient Backlight
Material: LED
CEREMONY HALL

11. 11
Coffered Ceiling
Such ceilings are a very classic
architectural detail consisting
of a series of rectangular,
square, or octagon grids in
three-dimension sunken or
recessed panels.
• Automation products
with full exposure were
present all around the
pavilion.
• Rope barriers were
placed at a few spots
around the area.
• Exhibition signages hung from the top.
• Circular LED track lighting heads were found at the ceiling
every five meters.

12. 12
Caregiver Robot
among many
other products
put to open
display in the
exhibition.
While it was
predominantly a Visual
as well as Experience
based display
exhibition, there were a
number of products
with making sound as
their key feature and
attraction.

13. 13
• After the opening ceremony, speeches, exhibitions
and competitions were launched around the future
theme of robots.
• The exhibitors at the exhibition mainly included
SIASUN Robotics, Harbin Institute of Technology
Robotics, Shenyang Institute of Automation under
Chinese Academy of Sciences, IFLYTEK, DJI UAV ,and
robot companies from South Korea and Japan.

14. 14
Booths in
the Expo
Peninsula Booth
A peninsula booth is situated
at the end of an aisle. It is
accessible from three sides
of the booth with the back
being against another booth.
Different Robotics companies
exhibiting their innovations.

15. 15
Inline Booth
These booths are generally arranged in a straight line with other inline booths and corner booths. Only the
front of the booth is exposed to the aisle.
Strip Light
Material: LED
Fluorescent blue light strips
were set on all the columns

16. 16
Siasun Robotics
• Siasun Robot & Automation
Co. Ltd., often shortened to
Siasun or Siasun Robotics, is
one of the largest robotics
manufacturers in China. It
belongs to the China Academy
of Sciences and was founded
by its current CEO Qu Daokui in
2000. The company primarily
produces robot machinery,
usually for industrial purposes.

17. 17
Backlighting
Backlighting fixture is used
to display the booth sign.
Robot in motion
EXHIBITION HALL

18. 18
Special decoration
of "aluminum
profile" booth
• In recent years,
"aluminum profiles" have
been used more and more
under the circumstance of
environmental protection.
• The conventional standard
beach was divided into 9
square meters and 18
square meters of standard
booths, providing a
convenient and affordable
way for small enterprises
to participate in the
exhibition.

19. 19
Construction of "wood structure" exhibition stand
• "Wood structure" is the most commonly used main building materials, because
"wood structure" can be diversified in the shape of the exhibition stand, strong
integration, and the weight of the wood itself is light, and its structure is cross
linked, load differentiation, not easy to break.
• The wood structure is generally composed of 9cm plate keel, each 9cm plate is
1200x2400mm, each plate can be made into a square wall, that is, half of the panel
and half of the keel. It is made of plate.
• When the wall needs the load, it needs to use 12 cm plate, which can make the
screws hard.

20. 20
Lightweight module"
booth decoration
• "Lightweight module"
materials are not commonly
used in exhibition construction
market, but the combination
mode of "lightweight module"
materials is more flexible and
changeable.
• "Lightweight module" is light
material, which is used to build
a material system with
different spatial
characteristics and modular
characteristics.
Lightweight module is not only a set of space and display design
application system, but also a design solution and attitude.

21. 21
"Truss" stand design
• "Truss" is generally used for
simple booth design, and its
advantages are simple and low
cost. Truss + spray painting
combination is the only way to
save money.
• However, it is too simple and
cheap, and it is not suitable for
some exhibitions. It is a structure
consisting of members hinged to
each other at both ends.
• Truss is a plane or spatial
structure composed of straight
members and triangular
elements.
The members of truss are mainly subjected to axial tension or
pressure, so as to make full use of the strength of materials. When the
span is large, it can save material, reduce self weight and increase
stiffness compared with solid web beam.

22. 22
Gray colored
carpet flooring
symbolizes
elegance and
conservatism.
This color adds a calming
effect to the room and
compliments the blue-
white combination of kiosks
and products really well.

23. 23
• The exhibition was
highly exposed and
welcoming.
• Visitors, which
included
enthusiasts as well
as the general
public had plenty
of space to roam
around.
• They were allowed
to experience a
close view of the
products.

24. 24
Neon Signage
The expo pavilion
comprised of two
queues that
contained booths
placed in order, apart
from areas that
accommodated
peninsula booths.

25. 25
Each queue or line containing
inline booths stood opposite
each other, with one side facing
the wall, thereby creating a
passage of ample space for the
visitors to walk.
This creates an element of
Balance.
passage
Inline
booths
Inline
booths
Inline
booths
Inline
booths

26. 26
More images from
the event.
Exhibitors
presenting their
innovative
products.

27. 27