The tipping point @ax tantawy 2011

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The Tipping Point
Written By Malcolm Gladwell
About the Book
What is The Tipping Point ?

It is the break even point

It is the break even point

 "the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell

Every big something have big point





1 Law of the Few

"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts."

People with a special message bring the world together
Master the weak tie-a friendly or social contact
Manage to occupy many different worlds and subcultures.
Acquaintances are social power
Low of few depend on Three types of people
Connectors Mavens Salesmen

The tipping point @ax tantawy 2011

  1. 1. The Tipping PointWritten By Malcolm GladwellPreview by AbdelRhman Tantawy
  2. 2. The Tipping Point: How Little Things Can Make a Big Difference (ISBN 0-316-31696-2)About the Book A book by Malcolm Gladwell, First published by Little Brown in 2000. @AxTantawy, The Tipping Point
  3. 3. What is The Tipping Point ? @AxTantawy, The Tipping Point
  4. 4. It is the break even point @AxTantawy, The Tipping Point
  5. 5. It is the break even point Point when everything changed @AxTantawy, The Tipping Point
  6. 6. "the moment of critical mass, the threshold, the boiling point.“ Malcolm Gladwell @AxTantawy, The Tipping Point
  7. 7. Every big something have big point @AxTantawy, The Tipping Point
  8. 8. "Ideas and products and messages and behaviors spread like viruses do." @AxTantawy, The Tipping Point
  9. 9. THREE LAWS OF EPIDEMICS@AxTantawy, The Tipping Point
  10. 10. Three Laws of Epidemics 1Law of the Few @AxTantawy, The Tipping Point
  11. 11. Three Laws of Epidemics 1 2Law of the Few Stickiness Factor @AxTantawy, The Tipping Point
  12. 12. Three Laws of Epidemics 1 2 3Law of the Few Stickiness Factor Power of Context @AxTantawy, The Tipping Point
  13. 13. The Tipping Point Law of the Few@AxTantawy, The Tipping Point
  14. 14. "The success of any kind of social epidemic is heavilydependent on the involvement of people with a rare set of social gifts." @AxTantawy, The Tipping Point
  15. 15. • People with a special message bring the world together • Master the weak tie-a friendly or social contactMeans • Manage to occupy many different worlds and subcultures. • Acquaintances are social power @AxTantawy, The Tipping Point
  16. 16. Stay connected& know lots of people @AxTantawy, The Tipping Point
  17. 17. Low of few depend on Three types of peopleConnectors Mavens Salesmen @AxTantawy, The Tipping Point
  18. 18. Low of few depend on Three types of peopleConnectors Mavens Salesmen @AxTantawy, The Tipping Point
  19. 19. Low of few depend on Three types of peopleConnectors Mavens Salesmen @AxTantawy, The Tipping Point
  20. 20. Low of few depend on Three types of peopleConnectors Mavens Salesmen @AxTantawy, The Tipping Point
  21. 21. Connectors Social Glue – Spread Message @AxTantawy, The Tipping Point
  22. 22. link us up with the world ... people with a special gift for bringing the world together. @AxTantawy, The Tipping Point
  23. 23. They are a handful of people with aConnectors truly extraordinary talent @AxTantawy, The Tipping Point
  24. 24. (1082) His social networks are over one hundred people. @AxTantawy, The Tipping Point
  25. 25. Mavens Data Banks, Provide the Message @AxTantawy, The Tipping Point
  26. 26. Always responsible for collecting data Everyone reference @AxTantawy, The Tipping Point
  27. 27. Love sharing thisinformation with other people(They don’t persuade people, but teach and explain) @AxTantawy, The Tipping Point
  28. 28. Salesmen Persuade Us @AxTantawy, The Tipping Point
  29. 29. Beyond words,but charactertraits that impactothers: charisma,body languageetc. @AxTantawy, The Tipping Point
  30. 30. Yes, I’m a F****nSalesman By nature @AxTantawy, The Tipping Point
  31. 31. The Tipping Point Stickiness Factor@AxTantawy, The Tipping Point
  32. 32. the specific content of a message that renders its impact memorable. @AxTantawy, The Tipping Point
  33. 33. Is Your Id Point Tipping Sticky @AxTantawy, The Tipping Point
  34. 34. Is Your Id Point Tipping StickyIs the message so memorable that it incites change? @AxTantawy, The Tipping Point
  35. 35. How to get someone’s attention and keep it• Concrete – Help people understand your idea• Credible – Belief• Emotion – Care• Stories – Propel to action @AxTantawy, The Tipping Point
  36. 36. The Tipping Point Power of Context@AxTantawy, The Tipping Point
  37. 37. Context = EpidemicsHuman behavior is influenced by its environment. @AxTantawy, The Tipping Point
  38. 38. Epidemics are sensitive to the conditions andcircumstances of the times and places in which they occur- the context @AxTantawy, The Tipping Point
  39. 39. Two Context Rules1. The Good 2. Channel Samaritan Capacity Theory @AxTantawy, The Tipping Point
  40. 40. 1. The Good Samaritan Theory “The convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.”@AxTantawy, The Tipping Point
  41. 41. 2. Channel CapacityAmount of space in our brain for certain kinds of information @AxTantawy, The Tipping Point
  42. 42. How to Achieve Successful Epidemics??? @AxTantawy, The Tipping Point
  43. 43. How to Achieve Successful Epidemics???1. Change is 2. transform 3. 80/20 Rule. possible. behavior @AxTantawy, The Tipping Point
  44. 44. 1. Change is possible. Simply think different@AxTantawy, The Tipping Point
  45. 45. 2. People can radically transform their behavior /beliefs if given the right kind of motivation. @AxTantawy, The Tipping Point
  46. 46. 3. The 80/20 Rule Only takes the smallest infractions to cause thesmallest changes. Just requires the slightest push in the right direction. @AxTantawy, The Tipping Point
  47. 47. Three elements you can create 1 2 3Law of the Few Stickiness Factor Power of Context @AxTantawy, The Tipping Point
  48. 48. Conclusion It is all aboutRight people, with the Right message, at the Right time & place. @AxTantawy, The Tipping Point
  49. 49. AdviceFOCUS , TEST & BELIEVE @AxTantawy, The Tipping Point
  50. 50. Thanksax.Tantawy@gmail.com @AxTantawy, The Tipping Point

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