E-book Strategies for LibrariesAaron K. ShrimplinMiami University Libraries
http://xkcd.com/750/By Randall Monroe
Overview Background Transitions into the Digital Campus Life & E-books Where do we go from here? Layering Tools Strat...
Background
It’s Finals Week at the Libraries
Transitions into the Digital
Campus Life & E-books◦ Book Lovers (34%) have an inherent affinity for  the print form◦ Technophiles (23%) are strongly in...
Research Citations1.   Aaron Shrimplin, Andy Revelle, Susan     Hurst, and Kevin Messner, “Contradictions     and Consensu...
Where Do We Go From Here?
Layering Tools Strategically             By AJ Cann             http://www.flickr.com/photos/ajc1/4663140532/
Findings From the Frontlines Consortial “Big Deal” E-book  Collections ebrary & YBP PDA pilot EBSCO E-books E-books in...
The Big Deal Approach Springer Oxford University Press Wiley (forthcoming)
Title Use: 2008-2010, n=2529
Pareto Rules!
Long Tail 54.5% of used titles had 3 uses or less  (318/582) And yet they constitute only 6.2% of  the total downloads (...
A Few High Use Titles Dominate Algorithms and Data Structures 2,264 downloads or 28.4% of the total  downloads over thre...
E-journal Downloads
Inflationary Effect on E-books
Number of Downloads by Book Type
Number of Titles Used By Subject Area
Value of the Big Deal   Our price tag to OhioLINK is a good value and    becomes a better value overtime with additional ...
ebrary & YBP PDA Pilot
PDA Overview More than 16,000 un-purchased e-books  records in our catalog 1st batch loaded into our catalog on Sept.  2...
PDA Model   Purchase triggers    ◦ 10 minutes of use    ◦ 10 page turns (excluding TOC and Index)    ◦ a print or a copy...
PDA Goals   Broaden the collection    ◦ more titles    ◦ more publishers    ◦ more subjects   Purchase on demand    ◦ pa...
MUL ebrary Data – High Level   September 2010 – April 2012    ◦ 983 titles triggered for purchase    ◦ $78,972.00    ◦ $8...
Month    Cost ($)     Books     Average Cost                        Purchased        ($)Sept 2010      723         10     ...
Publishers purchased on PDA  sorted by titles purchased         Publisher            Titles      Total Views Average Views...
Top 10 Subject Areas Purchased on PDAPrimary BISAC Category   PDA titles    Percentage of                         purchase...
Use of PDA Books        Titles with   Number of titles   Total titles used (%)1 use                       238             ...
Top Ten Used PDA Titles                          Title                            User SessionsLEED Practices, Certificati...
EBSCO E-books Netlibrary Discovery Layer PDA pilot – Summer 2012    ◦   Pub Date: 2012    ◦   Cost: $0-$200    ◦   Lang...
E-books in Gobi   Only ebrary e-books may currently be purchased from YBP    via Gobi (Ebsco soon)    a title is availab...
Next Steps/The Future   Continue to evaluate different e-book purchasing and pricing models   No single approach   eboo...
Q&AThank You.Aaron K. ShrimplinAssistant Dean for Collections and Research ServicesMiami University Librariesshrimpak@muoh...
E-book Strategies for Libraries
E-book Strategies for Libraries
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E-book Strategies for Libraries

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E-book Strategies for Libraries

  1. 1. E-book Strategies for LibrariesAaron K. ShrimplinMiami University Libraries
  2. 2. http://xkcd.com/750/By Randall Monroe
  3. 3. Overview Background Transitions into the Digital Campus Life & E-books Where do we go from here? Layering Tools Strategically Findings from the Frontlines Next StepsQ&A
  4. 4. Background
  5. 5. It’s Finals Week at the Libraries
  6. 6. Transitions into the Digital
  7. 7. Campus Life & E-books◦ Book Lovers (34%) have an inherent affinity for the print form◦ Technophiles (23%) are strongly interested in the possibilities of new technology as regards the book◦ Pragmatists (17%) are the most neutral of the four, as they are most interest in content and see pros and cons of both formats◦ Printers (26%) prefer print books but are distinguished from Book Lovers in that they have specific difficulties with the usability of e-books
  8. 8. Research Citations1. Aaron Shrimplin, Andy Revelle, Susan Hurst, and Kevin Messner, “Contradictions and Consensus – Clusters of Opinions on E-books,” College & Research Libraries 72, no. 2 (2011): 181-190.2. Andy Revelle, Kevin Messner, Susan Hurst, and Aaron Shrimplin, “Book Lovers, Technophiles, Pragmatists, and Printers: The social and demographic structure of user attitudes toward ebooks.” College & Research Libraries (forthcoming).
  9. 9. Where Do We Go From Here?
  10. 10. Layering Tools Strategically By AJ Cann http://www.flickr.com/photos/ajc1/4663140532/
  11. 11. Findings From the Frontlines Consortial “Big Deal” E-book Collections ebrary & YBP PDA pilot EBSCO E-books E-books in Gobi
  12. 12. The Big Deal Approach Springer Oxford University Press Wiley (forthcoming)
  13. 13. Title Use: 2008-2010, n=2529
  14. 14. Pareto Rules!
  15. 15. Long Tail 54.5% of used titles had 3 uses or less (318/582) And yet they constitute only 6.2% of the total downloads (7,963)
  16. 16. A Few High Use Titles Dominate Algorithms and Data Structures 2,264 downloads or 28.4% of the total downloads over three years
  17. 17. E-journal Downloads
  18. 18. Inflationary Effect on E-books
  19. 19. Number of Downloads by Book Type
  20. 20. Number of Titles Used By Subject Area
  21. 21. Value of the Big Deal Our price tag to OhioLINK is a good value and becomes a better value overtime with additional usage Cost per download also seems to be a good value when compared with others (e.g. Elsevier study of ScienceDirect e-books which determined cost per use is $5.10 per chapter) Having the choice to select only a subset of subjects might be useful 80/20 -- 116 titles @ $100.00 and long tail -- 318 titles with 494 downloads @ $6 per download = $14,500 Predictive analytics capabilities & pay for the amount of need
  22. 22. ebrary & YBP PDA Pilot
  23. 23. PDA Overview More than 16,000 un-purchased e-books records in our catalog 1st batch loaded into our catalog on Sept. 2010. 2nd batch loaded in Feb. 2011. Jan. 2012, ebrary/YBP integrated profile ◦ Ebrary Auto-DDA in GOBI  “alt-ed ebrary probable auto DDA (date)” OR “alt-ed ebrary auto DDA record sent (date)” ◦ YBP is cross-checking & blocking DDA if we purchase in print before the e-book becomes available Budget: $100,000
  24. 24. PDA Model Purchase triggers ◦ 10 minutes of use ◦ 10 page turns (excluding TOC and Index) ◦ a print or a copy Single-User access Downloading e-books using Adobe Digital Editions
  25. 25. PDA Goals Broaden the collection ◦ more titles ◦ more publishers ◦ more subjects Purchase on demand ◦ pay at point of need ◦ pay for amount of need Increasing purchasing efficiency ◦ 0 uses / $2,284,532
  26. 26. MUL ebrary Data – High Level September 2010 – April 2012 ◦ 983 titles triggered for purchase ◦ $78,972.00 ◦ $80.34 cost per title
  27. 27. Month Cost ($) Books Average Cost Purchased ($)Sept 2010 723 10 72.30Oct 2010 1561 19 82.16Nov 2010 4842 53 91.36Dec 2010 3013 36 83.69Jan 2011 3218 36 83.69Feb 2011 4673 60 77.88Mar 2011 6805 93 73.17April 2011 4968 65 76.43May 2011 3474 38 91.42June 2011 2443 35 69.80July 2011 2225 26 85.68Aug 2011 2631 37 71.11Sept 2011 4698 59 79.63Oct 2011 4340 62 70.00Average 3,543.96 45 $80.84
  28. 28. Publishers purchased on PDA sorted by titles purchased Publisher Titles Total Views Average Views purchased per PublisherJohn Wiley & Sons 217 23,510 108.4Taylor & Francis 99 8,800 88.9McGraw-Hill 43 10,330 240.2Elsevier Inc. 39 4,618 118.4Cambridge University Press 29 2,914 100.5Ashgate Publishing Limited 21 2,149 102.3University of Chicago Press 19 1,460 76.8Palgrave MacMillan (UK) 17 1,302 76.6World Trade Press 14 1,460 104.3Brill Academic Publishers 11 562 51.1
  29. 29. Top 10 Subject Areas Purchased on PDAPrimary BISAC Category PDA titles Percentage of purchased purchased titlesBusiness & Economics 85 13.4%Social Science 59 9.3%Computers 48 7.5%Political Science 42 6.6%Education 38 6.0%Science 37 5.8%Medical 32 5.0%History 32 5.0%Psychology 27 4.2%Technology 25 3.9%
  30. 30. Use of PDA Books Titles with Number of titles Total titles used (%)1 use 238 38.62-5 uses 260 42.26-10 uses 74 12.011-20 uses 26 4.221-30 uses 12 1.941-49 uses 4 .650 or more 2 .3
  31. 31. Top Ten Used PDA Titles Title User SessionsLEED Practices, Certification, and AccreditationHandbook 721PRAXIS II Mathematics 0061 (3rd Edition) 71War, Violence, and Population : Making the Body Count 47Anthropologies of Modernity : Foucault,Governmentality, and Life Politics 45Terror and Territory : The Spatial Extent of Sovereignty 43Introduction to African Politics (3rd Edition) 42Management Across Cultures : Challenges andStrategies 35Handbook of the Psychology of Aging (7th Edition) 35Plant Development 28Social Media Marketing : An Hour a Day 28
  32. 32. EBSCO E-books Netlibrary Discovery Layer PDA pilot – Summer 2012 ◦ Pub Date: 2012 ◦ Cost: $0-$200 ◦ Language: English ◦ PDA-eligible and downloadable ◦ Exclude publishers: Wiley, ABC-Clio, Springer, and Oxford
  33. 33. E-books in Gobi Only ebrary e-books may currently be purchased from YBP via Gobi (Ebsco soon) a title is available in e-form, look for an "alternate editions" link discount on print books from YBP does not apply to e-books. Catalog records for each e-book ordered are purchased from YBP for $2.00 per title Ebrary e-books ordered via YBP generally become available and are cataloged within 3 business days of the order We are currently not ordering duplicate titles across formats To help avoid duplication, we have recently loaded our monographic holdings purchased outside of YBP into Gobi ebrary e-book holdings are currently not being set in OCLC WorldCat and are not being contributed to the OhioLINK Central Catalog.
  34. 34. Next Steps/The Future Continue to evaluate different e-book purchasing and pricing models No single approach ebooks on demand - PDA & PPV/STL eApproval make accessible all we can afford? will DDA work at the consortial level – OhioLINK what about stewardship removal of titles/replacement local print on demand Marketing Easy access and better usability (comprehensive search) – discovery tools Look for solutions that provide even more e-book titles, available at the time of publication, with multiple purchasing and pricing models UPCC Books on Project MUSE Books at JSTOR
  35. 35. Q&AThank You.Aaron K. ShrimplinAssistant Dean for Collections and Research ServicesMiami University Librariesshrimpak@muohio.edu
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