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E-book Strategies for Libraries

Aaron K. Shrimplin
Miami University Libraries
http://xkcd.com/750/
By Randall Monroe
Overview
 Background
 Transitions into the Digital
 Campus Life & E-books
 Where do we go from here?
 Layering Tools Strategically
 Findings from the Frontlines
 Next Steps
Q&A
Background
It’s Finals Week at the Libraries
Transitions into the Digital
Campus Life & E-books
◦ Book Lovers (34%) have an inherent affinity for
  the print form

◦ Technophiles (23%) are strongly interested in
  the possibilities of new technology as regards the
  book

◦ Pragmatists (17%) are the most neutral of the
  four, as they are most interest in content and see
  pros and cons of both formats

◦ Printers (26%) prefer print books but are
  distinguished from Book Lovers in that they have
  specific difficulties with the usability of e-books
Research Citations
1.   Aaron Shrimplin, Andy Revelle, Susan
     Hurst, and Kevin Messner, “Contradictions
     and Consensus – Clusters of Opinions on
     E-books,” College & Research Libraries
     72, no. 2 (2011): 181-190.

2.   Andy Revelle, Kevin Messner, Susan
     Hurst, and Aaron Shrimplin, “Book Lovers,
     Technophiles, Pragmatists, and Printers:
     The social and demographic structure of
     user attitudes toward ebooks.” College &
     Research Libraries (forthcoming).
Where Do We Go From Here?
Layering Tools Strategically




             By AJ Cann
             http://www.flickr.com/photos/ajc1/4663140532/
Findings From the Frontlines

 Consortial “Big Deal” E-book
  Collections
 ebrary & YBP PDA pilot
 EBSCO E-books
 E-books in Gobi
The Big Deal Approach

 Springer
 Oxford University Press
 Wiley (forthcoming)
Title Use: 2008-2010, n=2529
Pareto Rules!
Long Tail

 54.5% of used titles had 3 uses or less
  (318/582)
 And yet they constitute only 6.2% of
  the total downloads (7,963)
A Few High Use Titles Dominate
 Algorithms and Data Structures
 2,264 downloads or 28.4% of the total
  downloads over three years
E-journal Downloads
Inflationary Effect on E-books
Number of Downloads by Book Type
Number of Titles Used By Subject Area
Value of the Big Deal
   Our price tag to OhioLINK is a good value and
    becomes a better value overtime with additional
    usage
   Cost per download also seems to be a good
    value when compared with others (e.g. Elsevier
    study of ScienceDirect e-books which
    determined cost per use is $5.10 per chapter)
   Having the choice to select only a subset of
    subjects might be useful
   80/20 -- 116 titles @ $100.00 and long tail -- 318
    titles with 494 downloads @ $6 per download =
    $14,500
   Predictive analytics capabilities & pay for the
    amount of need
ebrary & YBP PDA Pilot
PDA Overview
 More than 16,000 un-purchased e-books
  records in our catalog
 1st batch loaded into our catalog on Sept.
  2010. 2nd batch loaded in Feb. 2011.
 Jan. 2012, ebrary/YBP integrated profile
    ◦ Ebrary Auto-DDA in GOBI
      “alt-ed ebrary probable auto DDA (date)” OR “alt-ed
       ebrary auto DDA record sent (date)”
    ◦ YBP is cross-checking & blocking DDA if we
      purchase in print before the e-book becomes
      available
   Budget: $100,000
PDA Model
   Purchase triggers
    ◦ 10 minutes of use
    ◦ 10 page turns (excluding TOC and Index)
    ◦ a print or a copy
 Single-User access
 Downloading e-books using Adobe
  Digital Editions
PDA Goals
   Broaden the collection
    ◦ more titles
    ◦ more publishers
    ◦ more subjects
   Purchase on demand
    ◦ pay at point of need
    ◦ pay for amount of need
   Increasing purchasing efficiency
    ◦ 0 uses / $2,284,532
MUL ebrary Data – High Level
   September 2010 – April 2012
    ◦ 983 titles triggered for purchase
    ◦ $78,972.00
    ◦ $80.34 cost per title
Month    Cost ($)     Books     Average Cost
                        Purchased        ($)
Sept 2010      723         10          72.30
Oct 2010      1561         19          82.16
Nov 2010      4842         53          91.36
Dec 2010      3013         36          83.69
Jan 2011      3218         36          83.69
Feb 2011      4673         60          77.88
Mar 2011      6805         93          73.17
April 2011    4968         65          76.43
May 2011      3474         38          91.42
June 2011     2443         35          69.80
July 2011     2225         26          85.68
Aug 2011      2631         37          71.11
Sept 2011     4698         59          79.63
Oct 2011      4340         62          70.00
Average      3,543.96      45          $80.84
Publishers purchased on PDA
  sorted by titles purchased
         Publisher            Titles      Total Views Average Views
                              purchased               per Publisher
John Wiley & Sons                217        23,510        108.4
Taylor & Francis                 99         8,800         88.9
McGraw-Hill                      43         10,330        240.2
Elsevier Inc.                    39         4,618         118.4
Cambridge University Press       29         2,914         100.5
Ashgate Publishing Limited       21         2,149         102.3
University of Chicago Press      19         1,460         76.8
Palgrave MacMillan (UK)          17         1,302         76.6
World Trade Press                14         1,460         104.3
Brill Academic Publishers        11          562          51.1
Top 10 Subject Areas Purchased
 on PDA
Primary BISAC Category   PDA titles    Percentage of
                         purchased    purchased titles
Business & Economics        85             13.4%
Social Science              59             9.3%
Computers                   48             7.5%
Political Science           42             6.6%
Education                   38             6.0%
Science                     37             5.8%
Medical                     32             5.0%
History                     32             5.0%
Psychology                  27             4.2%
Technology                  25             3.9%
Use of PDA Books
        Titles with   Number of titles   Total titles used (%)
1 use                       238                  38.6
2-5 uses                    260                  42.2
6-10 uses                   74                   12.0
11-20 uses                  26                   4.2
21-30 uses                  12                   1.9
41-49 uses                   4                    .6
50 or more                   2                    .3
Top Ten Used PDA Titles
                          Title                            User Sessions
LEED Practices, Certification, and Accreditation
Handbook                                                       721
PRAXIS II Mathematics 0061 (3rd Edition)                        71
War, Violence, and Population : Making the Body Count           47
Anthropologies of Modernity : Foucault,
Governmentality, and Life Politics                              45
Terror and Territory : The Spatial Extent of Sovereignty        43
Introduction to African Politics (3rd Edition)                  42
Management Across Cultures : Challenges and
Strategies                                                      35
Handbook of the Psychology of Aging (7th Edition)               35
Plant Development                                               28
Social Media Marketing : An Hour a Day                          28
EBSCO E-books
 Netlibrary
 Discovery Layer
 PDA pilot – Summer 2012
    ◦   Pub Date: 2012
    ◦   Cost: $0-$200
    ◦   Language: English
    ◦   PDA-eligible and downloadable
    ◦   Exclude publishers: Wiley, ABC-Clio,
        Springer, and Oxford
E-books in Gobi
   Only ebrary e-books may currently be purchased from YBP
    via Gobi (Ebsco soon)
    a title is available in e-form, look for an "alternate editions"
    link
   discount on print books from YBP does not apply to e-books.
   Catalog records for each e-book ordered are purchased from
    YBP for $2.00 per title
   Ebrary e-books ordered via YBP generally become available
    and are cataloged within 3 business days of the order
   We are currently not ordering duplicate titles across formats
   To help avoid duplication, we have recently loaded our
    monographic holdings purchased outside of YBP into Gobi
   ebrary e-book holdings are currently not being set in OCLC
    WorldCat and are not being contributed to the OhioLINK
    Central Catalog.
Next Steps/The Future
   Continue to evaluate different e-book purchasing and pricing models
   No single approach
   ebooks on demand - PDA & PPV/STL
   eApproval
   make accessible all we can afford?
   will DDA work at the consortial level – OhioLINK
   what about stewardship
   removal of titles/replacement
   local print on demand
   Marketing
   Easy access and better usability (comprehensive search) –
    discovery tools
   Look for solutions that provide even more e-book titles, available at
    the time of publication, with multiple purchasing and pricing models
   UPCC Books on Project MUSE
   Books at JSTOR
Q&A
Thank You.

Aaron K. Shrimplin
Assistant Dean for Collections and Research Services
Miami University Libraries
shrimpak@muohio.edu

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E-book Strategies for Libraries

  • 1. E-book Strategies for Libraries Aaron K. Shrimplin Miami University Libraries
  • 3. Overview  Background  Transitions into the Digital  Campus Life & E-books  Where do we go from here?  Layering Tools Strategically  Findings from the Frontlines  Next Steps Q&A
  • 5. It’s Finals Week at the Libraries
  • 7. Campus Life & E-books ◦ Book Lovers (34%) have an inherent affinity for the print form ◦ Technophiles (23%) are strongly interested in the possibilities of new technology as regards the book ◦ Pragmatists (17%) are the most neutral of the four, as they are most interest in content and see pros and cons of both formats ◦ Printers (26%) prefer print books but are distinguished from Book Lovers in that they have specific difficulties with the usability of e-books
  • 8. Research Citations 1. Aaron Shrimplin, Andy Revelle, Susan Hurst, and Kevin Messner, “Contradictions and Consensus – Clusters of Opinions on E-books,” College & Research Libraries 72, no. 2 (2011): 181-190. 2. Andy Revelle, Kevin Messner, Susan Hurst, and Aaron Shrimplin, “Book Lovers, Technophiles, Pragmatists, and Printers: The social and demographic structure of user attitudes toward ebooks.” College & Research Libraries (forthcoming).
  • 9. Where Do We Go From Here?
  • 10. Layering Tools Strategically By AJ Cann http://www.flickr.com/photos/ajc1/4663140532/
  • 11. Findings From the Frontlines  Consortial “Big Deal” E-book Collections  ebrary & YBP PDA pilot  EBSCO E-books  E-books in Gobi
  • 12. The Big Deal Approach  Springer  Oxford University Press  Wiley (forthcoming)
  • 13.
  • 16. Long Tail  54.5% of used titles had 3 uses or less (318/582)  And yet they constitute only 6.2% of the total downloads (7,963)
  • 17. A Few High Use Titles Dominate  Algorithms and Data Structures  2,264 downloads or 28.4% of the total downloads over three years
  • 20. Number of Downloads by Book Type
  • 21.
  • 22. Number of Titles Used By Subject Area
  • 23. Value of the Big Deal  Our price tag to OhioLINK is a good value and becomes a better value overtime with additional usage  Cost per download also seems to be a good value when compared with others (e.g. Elsevier study of ScienceDirect e-books which determined cost per use is $5.10 per chapter)  Having the choice to select only a subset of subjects might be useful  80/20 -- 116 titles @ $100.00 and long tail -- 318 titles with 494 downloads @ $6 per download = $14,500  Predictive analytics capabilities & pay for the amount of need
  • 24. ebrary & YBP PDA Pilot
  • 25. PDA Overview  More than 16,000 un-purchased e-books records in our catalog  1st batch loaded into our catalog on Sept. 2010. 2nd batch loaded in Feb. 2011.  Jan. 2012, ebrary/YBP integrated profile ◦ Ebrary Auto-DDA in GOBI  “alt-ed ebrary probable auto DDA (date)” OR “alt-ed ebrary auto DDA record sent (date)” ◦ YBP is cross-checking & blocking DDA if we purchase in print before the e-book becomes available  Budget: $100,000
  • 26. PDA Model  Purchase triggers ◦ 10 minutes of use ◦ 10 page turns (excluding TOC and Index) ◦ a print or a copy  Single-User access  Downloading e-books using Adobe Digital Editions
  • 27. PDA Goals  Broaden the collection ◦ more titles ◦ more publishers ◦ more subjects  Purchase on demand ◦ pay at point of need ◦ pay for amount of need  Increasing purchasing efficiency ◦ 0 uses / $2,284,532
  • 28. MUL ebrary Data – High Level  September 2010 – April 2012 ◦ 983 titles triggered for purchase ◦ $78,972.00 ◦ $80.34 cost per title
  • 29. Month Cost ($) Books Average Cost Purchased ($) Sept 2010 723 10 72.30 Oct 2010 1561 19 82.16 Nov 2010 4842 53 91.36 Dec 2010 3013 36 83.69 Jan 2011 3218 36 83.69 Feb 2011 4673 60 77.88 Mar 2011 6805 93 73.17 April 2011 4968 65 76.43 May 2011 3474 38 91.42 June 2011 2443 35 69.80 July 2011 2225 26 85.68 Aug 2011 2631 37 71.11 Sept 2011 4698 59 79.63 Oct 2011 4340 62 70.00 Average 3,543.96 45 $80.84
  • 30. Publishers purchased on PDA sorted by titles purchased Publisher Titles Total Views Average Views purchased per Publisher John Wiley & Sons 217 23,510 108.4 Taylor & Francis 99 8,800 88.9 McGraw-Hill 43 10,330 240.2 Elsevier Inc. 39 4,618 118.4 Cambridge University Press 29 2,914 100.5 Ashgate Publishing Limited 21 2,149 102.3 University of Chicago Press 19 1,460 76.8 Palgrave MacMillan (UK) 17 1,302 76.6 World Trade Press 14 1,460 104.3 Brill Academic Publishers 11 562 51.1
  • 31. Top 10 Subject Areas Purchased on PDA Primary BISAC Category PDA titles Percentage of purchased purchased titles Business & Economics 85 13.4% Social Science 59 9.3% Computers 48 7.5% Political Science 42 6.6% Education 38 6.0% Science 37 5.8% Medical 32 5.0% History 32 5.0% Psychology 27 4.2% Technology 25 3.9%
  • 32. Use of PDA Books Titles with Number of titles Total titles used (%) 1 use 238 38.6 2-5 uses 260 42.2 6-10 uses 74 12.0 11-20 uses 26 4.2 21-30 uses 12 1.9 41-49 uses 4 .6 50 or more 2 .3
  • 33. Top Ten Used PDA Titles Title User Sessions LEED Practices, Certification, and Accreditation Handbook 721 PRAXIS II Mathematics 0061 (3rd Edition) 71 War, Violence, and Population : Making the Body Count 47 Anthropologies of Modernity : Foucault, Governmentality, and Life Politics 45 Terror and Territory : The Spatial Extent of Sovereignty 43 Introduction to African Politics (3rd Edition) 42 Management Across Cultures : Challenges and Strategies 35 Handbook of the Psychology of Aging (7th Edition) 35 Plant Development 28 Social Media Marketing : An Hour a Day 28
  • 34. EBSCO E-books  Netlibrary  Discovery Layer  PDA pilot – Summer 2012 ◦ Pub Date: 2012 ◦ Cost: $0-$200 ◦ Language: English ◦ PDA-eligible and downloadable ◦ Exclude publishers: Wiley, ABC-Clio, Springer, and Oxford
  • 35. E-books in Gobi  Only ebrary e-books may currently be purchased from YBP via Gobi (Ebsco soon)  a title is available in e-form, look for an "alternate editions" link  discount on print books from YBP does not apply to e-books.  Catalog records for each e-book ordered are purchased from YBP for $2.00 per title  Ebrary e-books ordered via YBP generally become available and are cataloged within 3 business days of the order  We are currently not ordering duplicate titles across formats  To help avoid duplication, we have recently loaded our monographic holdings purchased outside of YBP into Gobi  ebrary e-book holdings are currently not being set in OCLC WorldCat and are not being contributed to the OhioLINK Central Catalog.
  • 36. Next Steps/The Future  Continue to evaluate different e-book purchasing and pricing models  No single approach  ebooks on demand - PDA & PPV/STL  eApproval  make accessible all we can afford?  will DDA work at the consortial level – OhioLINK  what about stewardship  removal of titles/replacement  local print on demand  Marketing  Easy access and better usability (comprehensive search) – discovery tools  Look for solutions that provide even more e-book titles, available at the time of publication, with multiple purchasing and pricing models  UPCC Books on Project MUSE  Books at JSTOR
  • 37. Q&A Thank You. Aaron K. Shrimplin Assistant Dean for Collections and Research Services Miami University Libraries shrimpak@muohio.edu