The Value of PurchasingE-books From A Large PublisherA Usage-based Analysis of Oxford UniversityPress E-books
http://xkcd.com/750/By Randall Monroe
Overview Background Transitions into the Digital Campus Life & E-books Where do we go from here? Layering Tools Strat...
Background
Transitions into the Digital
Campus Life & E-books   Book Lovers (34%) have an inherent affinity for    the print form   Technophiles (23%) are stron...
Research Citations1.   Aaron Shrimplin, Andy Revelle, Susan Hurst,     and Kevin Messner, “Contradictions and     Consensu...
Where Do We Go From Here?
Layering Tools Strategically                 By AJ Cann                 http://www.flickr.com/photos/ajc1/4663140532/
The Big Deal Approach
OUP E-books at OSO
OSO Beta Index
OhioLINK EBC What is it? What’s in it? What about the publisher’s platform? What publishers are included?    ◦ ABC-Cli...
OUP E-books in the EBC
Methodology Loaded into OhioLINK’s EBC in 2008 n=449 Compiled usage from 2008-2011  using Standard COUNTER BR2  reports...
Title Use: 2008-2011, n=449
Benchmarks   Galvin, Thomas J. and Allen Kent. “Use of a University Library    Collection: a Progress Report on a Pittsbu...
Downloads
Pareto Principle
Pareto Graph – OUP DLs
Pareto – Springer vs. OUP
Infrequently Used Titles 18/102 titles had 1 use 14/102 titles had 2 uses 14/102 titles had 3 usesOR46/102 titles had 3...
Long Tail
A Few High Use Titles Dominate   Nature’s New Deal   93 downloads (8.4%) of the total use over 4 years   53% of high us...
Total DLs by Subject
DLs by Book Type - Springer
Downstream Use Usage patterns show that many titles  that were used (1 or more uses) in  2008 or 2009 received additional...
Inflationary Effect: E-Journals
Inflationary Effect: E-books
Inflationary Effect
Value of the Big Deal   Our price tag to OhioLINK is commensurate with use and    becomes a better value overtime with ad...
Conclusions   Underperforming asset yet financially gets a    passing grade   Pareto rules!   A relatively few high use...
Next Steps   Continue to evaluate different e-book purchasing and pricing models   No single approach   E-books on dema...
QuestionsAaron K. ShrimplinAssistant Dean for Collections and Research Servicesshrimpak@muohio.eduJennifer W. BazeleyE-Res...
The Value of Purchasing E-books From A Large Publisher
The Value of Purchasing E-books From A Large Publisher
The Value of Purchasing E-books From A Large Publisher
The Value of Purchasing E-books From A Large Publisher
The Value of Purchasing E-books From A Large Publisher
The Value of Purchasing E-books From A Large Publisher
The Value of Purchasing E-books From A Large Publisher
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The Value of Purchasing E-books From A Large Publisher

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A usage based analysis of Oxford University Press e-books. Timberline, 2012

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The Value of Purchasing E-books From A Large Publisher

  1. 1. The Value of PurchasingE-books From A Large PublisherA Usage-based Analysis of Oxford UniversityPress E-books
  2. 2. http://xkcd.com/750/By Randall Monroe
  3. 3. Overview Background Transitions into the Digital Campus Life & E-books Where do we go from here? Layering Tools Strategically The Big Deal Approach Next StepsQ&A
  4. 4. Background
  5. 5. Transitions into the Digital
  6. 6. Campus Life & E-books Book Lovers (34%) have an inherent affinity for the print form Technophiles (23%) are strongly interested in the possibilities of new technology as regards the book Pragmatists (17%) are the most neutral of the four, as they are most interest in content and see pros and cons of both formats Printers (26%) prefer print books but are distinguished from Book Lovers in that they have specific difficulties with the usability of e-books
  7. 7. Research Citations1. Aaron Shrimplin, Andy Revelle, Susan Hurst, and Kevin Messner, “Contradictions and Consensus – Clusters of Opinions on E- books,” College & Research Libraries 72, no. 2 (2011): 181-190.2. Andy Revelle, Kevin Messner, Susan Hurst, and Aaron Shrimplin, “Book Lovers, Technophiles, Pragmatists, and Printers: The social and demographic structure of user attitudes toward ebooks.” College & Research Libraries (forthcoming).
  8. 8. Where Do We Go From Here?
  9. 9. Layering Tools Strategically By AJ Cann http://www.flickr.com/photos/ajc1/4663140532/
  10. 10. The Big Deal Approach
  11. 11. OUP E-books at OSO
  12. 12. OSO Beta Index
  13. 13. OhioLINK EBC What is it? What’s in it? What about the publisher’s platform? What publishers are included? ◦ ABC-Clio, Chadwyck-Healey (Proquest), Gale, Sage, Springer, and Wiley What else is in the EBC?
  14. 14. OUP E-books in the EBC
  15. 15. Methodology Loaded into OhioLINK’s EBC in 2008 n=449 Compiled usage from 2008-2011 using Standard COUNTER BR2 reports and OhioLINK’s EBC download reports SPSS
  16. 16. Title Use: 2008-2011, n=449
  17. 17. Benchmarks Galvin, Thomas J. and Allen Kent. “Use of a University Library Collection: a Progress Report on a Pittsburgh Study.” Library Journal 102, no. 20: (1977): 2317-20 Bucknell, Terry. "The Big Deal Approach to Acquiring E-Books: A Usage-Based Study." Serials 23, no. 2 (2010): 126-134. Sprague, Nancy, and Ben Hunter. "Assessing E-Books: Taking a Closer Look at E-Book Statistics." Library Collections, Acquisitions, & Technical Services 32 (2009): 150-57. OhioLINK Collection Building Task Force, Julia Gammon and Edward T. O’Neill. 2011. OhioLINK OCLC Collection and Circulation Analysis Project 2011. Dublin, Ohio: OCLC Research. http://www.oclc.org/research/publications/library/2011/2011-06r.htm.
  18. 18. Downloads
  19. 19. Pareto Principle
  20. 20. Pareto Graph – OUP DLs
  21. 21. Pareto – Springer vs. OUP
  22. 22. Infrequently Used Titles 18/102 titles had 1 use 14/102 titles had 2 uses 14/102 titles had 3 usesOR46/102 titles had 3 uses or less (45.1%)Long tail constitutes 7.9% of the total downloads (88/1,111)
  23. 23. Long Tail
  24. 24. A Few High Use Titles Dominate Nature’s New Deal 93 downloads (8.4%) of the total use over 4 years 53% of high use titles come from three subject areas
  25. 25. Total DLs by Subject
  26. 26. DLs by Book Type - Springer
  27. 27. Downstream Use Usage patterns show that many titles that were used (1 or more uses) in 2008 or 2009 received additional usage in 2010 and 2011. There are 18 books with use in 2008 or 2009. Of these 18 titles, 12 (66.7%) had 1 or more uses in 2010 or 2011.
  28. 28. Inflationary Effect: E-Journals
  29. 29. Inflationary Effect: E-books
  30. 30. Inflationary Effect
  31. 31. Value of the Big Deal Our price tag to OhioLINK is commensurate with use and becomes a better value overtime with additional usage – even with the high, non-use number (73%). 102 used titles @ list price = $8,525.05 (average cost per used title is $83.58) Cost per download ($7.21) appears to be high when compared with benchmarks (e.g., Elsevier study of ScienceDirect e-books which determined cost per use is $5.10 per chapter). Having the choice to select only a subset of subject might be useful 35 high use titles @ $83.58 = $2,925.30 and 46 titles with 7.9% of total DLs (88/1,111) @ $6.00 per download = $528.00 Total = $3,453.30 This model would save us over 50%.
  32. 32. Conclusions Underperforming asset yet financially gets a passing grade Pareto rules! A relatively few high use titles dominate & the long tail accounts for a very small percentage of the total downloads Platform matters! e-books that are cross- searchable with e-journal content is attractive (Pragmatists and Technophiles) Not all subject areas are the same Use begets more use as time goes on ...
  33. 33. Next Steps Continue to evaluate different e-book purchasing and pricing models No single approach E-books on demand - PDA & PPV/STL E-Approval Make accessible all we can afford? Will DDA work at the consortial level – OhioLINK? Stewardship Weeding of titles/replacement Local print on demand Marketing Easy access and better usability (comprehensive search) – discovery tools Look for solutions that provide even more e-book titles, available at the time of publication, with multiple purchasing and pricing models UPCC Books on Project MUSE, Books at JSTOR, Other Platforms
  34. 34. QuestionsAaron K. ShrimplinAssistant Dean for Collections and Research Servicesshrimpak@muohio.eduJennifer W. BazeleyE-Resources & Serials Librarianbazelejw@muohio.edu

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