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The Secret Art of Patron-
Driven eBook Acquisition
A Snapshot of Cost and Control
Dana Longley
SUNY Empire State College
PDA?
• Model: just-in-time, not just-in-case
• Print collections: 80/6 rule*
• Coll dev: emerging fields**
*OhioLINK Colle...
Abbreviations
• ESC: Empire State College
• PDA: patron-driven acquisitions
• DDA: demand-driven acquisitions (same thing)...
Ebrary
Definitions
Short term loan: 1 or 7 day, triggered by user
Purchase multiplier: cost of STL based on
publisher-cont...
ESC Background
• FTE: ~8400 (~20,000 adult, distance students)
• 35 locations in NYS (and abroad)
• Hundreds of blended & ...
eBooks @ ESC
ebrary PDA
34%
ebrary Academic
Complete
43%
Springer
15%
others
8%
Setup
• # of triggers before purchase?
• Titles included?
• Turn-away prevention?
• Purchase licenses
• Approvals?
• STL l...
Launch
• Pilot mode
• No promotion needed!
• Maintenance is needed
Upsides
• 100,000+ added eBooks available
• Only pay for titles that are used
• Easy to add new titles as they come out
• ...
Downsides
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
Sep13
Oct13
Nov13
Dec13
Jan14
Feb14
Mar14
Apr14
May14
Jun14
Jul14
...
Costs (over 3 yrs)
• STL titles available: 100,000+
• Triggers: 2,945
• Unique titles triggered: 2,476
• List price of tri...
Impact
• 33% increase in eBook collection size
• Decrease in ILL requests?
• Newer titles available
0
20
40
60
80
100
120
1974-1999 2000-2005 2006-2010 2011-2012 2013 2014 2015
Year of Publication: Academic Complete vs
PDA...
User Behavior
Sep
13
Oct
13
Nov
13
Dec
13
Jan
14
Feb
14
Mar
14
Apr
14
May
14
Jun
14
Jul
14
Aug
14
Sep
14
Oct
14
Nov
14
Dec...
Type of Trigger
68%
17%
9%
6%
view
copy
chapt download
print
Academic Complete v PDA
Year to date Academic Complete PDA
Titles 4,425 1,560
List price $ 328,130 $ 172,477
Ave list pric...
Top PDA Titles (thru Apr 2015)
Title
User
Sessions
Pgs
Viewed Total
Persuasion : History, Theory, Practice 75 2028 2103
Bu...
• Watch prices carefully
• Deeper usage analysis?
• Others: Kanopy (video)
• Slides:
http://tinyurl.com/dhlnco
mpass15
Loo...
Image Credits
1. https://flic.kr/p/atDq3e by torbakhopper
2. https://flic.kr/p/a4Y7BV by Thomas Hawk
3. https://flic.kr/p/...
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NCompass Live: The Secret Art of Patron Driven eBook Acquisitions

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An updated version of my June SUNYLA presentation, for the Aug. 5th NCompass Live program.

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NCompass Live: The Secret Art of Patron Driven eBook Acquisitions

  1. 1. The Secret Art of Patron- Driven eBook Acquisition A Snapshot of Cost and Control Dana Longley SUNY Empire State College
  2. 2. PDA? • Model: just-in-time, not just-in-case • Print collections: 80/6 rule* • Coll dev: emerging fields** *OhioLINK Collection Building Task Force. 2011. OhioLINK-OCLC Collection and Circulation Analysis Project 2011. **Fischer, et. al. (2012). Give 'Em What They Want: A One-Year Study of Unmediated Patron-Driven Acquisition of e-Books. College & Research Libraries, 73(5), 469-492.
  3. 3. Abbreviations • ESC: Empire State College • PDA: patron-driven acquisitions • DDA: demand-driven acquisitions (same thing) • STL: short-term loan • YPB: Yankee Book Publisher
  4. 4. Ebrary Definitions Short term loan: 1 or 7 day, triggered by user Purchase multiplier: cost of STL based on publisher-controlled % of cost of title Academic Complete: collection of subscription eBooks from ebrary Trigger: -Copy, download or print -10 pg views -10 min. real usage
  5. 5. ESC Background • FTE: ~8400 (~20,000 adult, distance students) • 35 locations in NYS (and abroad) • Hundreds of blended & online courses offered • Fully online library (no physical collection) • ILL for grad and faculty only (high cost) • 4 librarians (no support staff/student workers) • PDA since Sept. 2013
  6. 6. eBooks @ ESC ebrary PDA 34% ebrary Academic Complete 43% Springer 15% others 8%
  7. 7. Setup • # of triggers before purchase? • Titles included? • Turn-away prevention? • Purchase licenses • Approvals? • STL length • Add to catalog • Initial budget
  8. 8. Launch • Pilot mode • No promotion needed! • Maintenance is needed
  9. 9. Upsides • 100,000+ added eBooks available • Only pay for titles that are used • Easy to add new titles as they come out • Track usage and spending
  10. 10. Downsides 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 Sep13 Oct13 Nov13 Dec13 Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 Jan15 Feb15 Mar15 Apr15 May15 June15 July15 Cost Ave cost / trigger
  11. 11. Costs (over 3 yrs) • STL titles available: 100,000+ • Triggers: 2,945 • Unique titles triggered: 2,476 • List price of triggered: $289,693 • Spent on STL: $51,858 • Cost / STL: $17.60 • Titles purchased: 99 • Purchase costs: $10,410 • Total spent: $62,268
  12. 12. Impact • 33% increase in eBook collection size • Decrease in ILL requests? • Newer titles available
  13. 13. 0 20 40 60 80 100 120 1974-1999 2000-2005 2006-2010 2011-2012 2013 2014 2015 Year of Publication: Academic Complete vs PDA July 2015 Academic Complete PDA
  14. 14. User Behavior Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun e 15 July 15 # of triggers 29 117 178 423 192 261 253 296 152 136 48 31 46 65 88 112 37 61 58 87 71 79 128 0 50 100 150 200 250 300 350 400 450 # of triggers Sept 2013 - July 2015
  15. 15. Type of Trigger 68% 17% 9% 6% view copy chapt download print
  16. 16. Academic Complete v PDA Year to date Academic Complete PDA Titles 4,425 1,560 List price $ 328,130 $ 172,477 Ave list price $ 74.15 $ 110.56 Pgs viewed 167,359 36,240 Pgs printed 29,297 7,205 User sessions 10,990 2,608 Jul-15 Academic Complete PDA Titles 243 248 List price $ 17,434 $ 44,040 Ave list price $ 71.74 $ 177.58** Pgs viewed 6,430 4,957 Pgs printed 1,461 1,505 User sessions 394 334
  17. 17. Top PDA Titles (thru Apr 2015) Title User Sessions Pgs Viewed Total Persuasion : History, Theory, Practice 75 2028 2103 Business Ethics : Readings and Cases in Corporate Morality (5th Edition) 108 1940 2048 Architects of World History : Researching the Global Past 88 1624 1712 Intercultural Communication for Everyday Life 68 1628 1696 Studies in the History of Christian Traditions, Volume 170 : Church and School in Early Modern Protestantism 60 1569 1629 Introducing Language and Intercultural Communication 76 1452 1528 Religions of the Ancient Near East 82 1306 1388 Saddam Hussein's Ba'th Party : Inside an Authoritarian Regime 52 1324 1376 Introduction to Theories of Personality (7th Edition) 64 1220 1284 Supply Chain Strategies : Demand Driven and Customer Focused (2nd Edition) 40 1236 1276
  18. 18. • Watch prices carefully • Deeper usage analysis? • Others: Kanopy (video) • Slides: http://tinyurl.com/dhlnco mpass15 Looking Forward
  19. 19. Image Credits 1. https://flic.kr/p/atDq3e by torbakhopper 2. https://flic.kr/p/a4Y7BV by Thomas Hawk 3. https://flic.kr/p/d5XbNW by Thomas Leth-Olsen 4. https://flic.kr/p/xXUXf by Nicole Hanusek 5. https://flic.kr/p/9DhwNs by johnson d 6. https://flic.kr/p/6PiWqn by Gisela Francisco 7. https://flic.kr/p/5j1urX by Steve Jurvetson 8. https://flic.kr/p/aec2jS by Tom Wachtel 9. https://flic.kr/p/dXtxJ8 by That’s Me 10. https://flic.kr/p/qLZjru by Kat R 11. https://flic.kr/p/iULa2A by Christian Holitzko 12. https://flic.kr/p/de5Z8v by Kristina Alexanderson

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