Key learning: * An understanding of how volunteerism and volunteers have changed, including the key drivers for volunteering and differences between generations. * A working definition for member engagement and how this strategy connects members to active volunteering. * Examples from innovative associations which have shifted their volunteerism to a member engagement conversation. * Concrete ideas and examples that you can apply to your own organization.

1. Changing Face of Volunteerism:
Building a Dedicated Tribe
Your Guide: Peggy Hoffman, CAE
@peggyhoffman

2. What percentage of
your members volunteer
for your association?

3. Available from ASAE  www.asaecenter.org

4. Visit www.themillennialimpact.com

7. The Committee
Model Is Broken
Reality looks more like
this:
Source: The Mission Driven Volunteer – http://bit.ly/13Wwe1F

8. Looking for meaning

9. Not …

13. prefer ad hoc or episodic
volunteering

14. Source: Decision To Volunteer, ASAE

15. getting involved is cyclical
… tied to family &
profession stages

18. Do you know why your
members volunteer?

19. Volunteers are Pro-Social

20. Its about the cause,
the people … and me

21. Top 5 Volunteering Drivers …
1. It’s important to help others
2. Do something for profession/cause important
to me
3. Feel compassion for others
4. Gain new perspectives
5. Explore my own strengths
Source: Decision To Volunteer, ASAE

24. on our way to
the same place
We think differently,
speak differently …
work differently,

25. Be flexible

26. Embrace
micro-volunteering
and
harness technology

27. Be motivational

28. Community
Professional development
Service to others

30. Be outcome focused

31. Switch from
giving direction to
defining the goal

32. Think talent scout

33. THE NEW NOMINATING
COMMITTEE

34. AADE’S VOLUNTEER PROGRAM VISION :
AADE HIGHLY VALUES ITS VOLUNTEERS WHO, BY THEIR
COMMITMENT TO THE PROFESSION,
GUIDE AND ASSIST IN THE DEVELOPMENT AND
FURTHERANCE OF OUR MISSION.

35. Map your volunteer opportunities
Position Type of
Commitment
Skill/
Knowledge
Level
Individual/
Group
Location Time
Commitment
Key Tasks
Position e.g.,
Governance,
Standing,
AdHoc
e.g. Vol
level 1, 2,
3, 4, 5
e.g., Virtual,
Tele-
conference,
Face-to-face
Est. number
of hours
req’d or
term,
temporary,
occasional,
interim
List
Writer AdHoc Vol Level
1
Individual Virtual 1-3 hours Write
300 +/-
e-letter
article
Committee
Chair
Governance Vol Level
4
Group Combo 1-yr term (list key
tasks)

36. 5 - Strategic Volunteers Leader
4 - Experienced Volunteer Leader
3 - New Volunteer Leader
2 - Learning Volunteer
1- Prospective Volunteers

44. Inventory
• where can you tap
members?
• consider every opportunity,
share, gather input
Committee Review
• term
• tasks
• role within the association
Individual Job Review
• can you unbundle?
• categorize (occasional,
short-term, annual/ongoing,
nat’l governance)
Create & visualize
your volunteer
pathway

45. Members
as
Citizens

46. Questions …
Peggy M. Hoffman, CAE
Mariner Management & Marketing
phoffman@marinermanagement.com
301.725.2508
Connect with me on-line:
Twitter: @peggyhoffman
LinkedIn: Peggy Hoffman