AENC breakout session at Tech 20.14

1. Wendy Phillips
Vice President Sales & Marketing
Get Strategic with Your
Mobile App

2. The Strategic Mobile App Cycle
Compelling Event
App
Showcase Org
Resources and
Thought Leadership
Engage. Interact.
Share.
Promote Future
Events
Drive Value to
Membership

3. Step 1: Create Compelling App

4. Step 1: Create Compelling App
• Content
• Networking
• Personalized Information
Reasons People Download Conference Apps:

5. Step 1: Create Compelling App:
Content
Most current information
• Agenda, Speaker bios,
maps
• Sponsor/Exhibitor info,
exhibit hall locations
• Logistics and other
details
• Updates from
Conference Planner

6. Interactive information
• Surveys
• Live Polling
• Social Media
• Photos
Supplemental information
• Presentations
• Video
• Links to URLs
Step 1: Create Compelling App:
Content

7. Step 1: Create Compelling App:
Networking
• List of attendees with useful ways of searching,
sorting and filtering
• Messaging through app
• Profiles
• Badge Game
• Note taking on Attendees
• Social Media

8. Step 1: Create Compelling App:
Personalized Information
(Both provided and attendee-created)
• My Schedule
• Appointments
• Notes (on agenda, attendees, exhibitors)
• Starring of Sponsors/Exhibitors

9. Step 1: Create Compelling App:
Personalized Information
• One-on-One Meetings

10. Panelists
• Danielle King, NC State University College of
Veterinary Medicine
• Chris Brown, NC Forestry Association
• Kathryn Atkinson, NC Academy of Family
Physicians

11. The Strategic Mobile App Cycle
Compelling Event
App
Showcase Org
Resources and
Thought Leadership
Engage. Interact.
Share.
Promote Future
Events
Drive Value to
Membership

12. Step 2: Showcase Organization
Resources and Thought Leadership
• Membership
Directory
• 12 Month Calendar of
industry events, your
events, webinars
• Articles from your
Magazine
• Blogs and Social
Media
• Portal to Community

13. Step 2: Showcase Organization
Resources and Thought Leadership
• Thought Leadership
Whitepapers
• Best Practices
• Resources
• Staff Contacts
• Board and
Committee Members
• Sponsor of the
Month

14. Step 3: Engage, Interact, Share
• Social Media
• Include Twitter feeds; Attendees can tweet
from app
• Link to Facebook page and other Social Media
• RSS Newsfeeds
• Surveys
• Solicit feedback and wisdom
• Aggregate, analyze and share insight
• Live Polling
• Take their pulse right now
• Subject of future Thought Leadership
whitepaper

15. Step 4: Promote Future Events
• House numerous conferences
that can sync to app when
material becomes available
• Self-updates; provides reason
for constituents to keep app all
year long

16. Step 5: Drive Value to Membership
• Your App is their Association
Resource on-the-go
• Current conference and
upcoming events
• Association HQ
• Source of insightful articles
• Industry expertise
• Member and staff contacts
Compelling Event
App
Showcase Org
Resources and
Thought Leadership
Engage. Interact.
Share.
Promote Future
Events
Drive Value to
Membership