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Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
Aenc get strategic with your mobile app
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Aenc get strategic with your mobile app

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AENC breakout session at Tech 20.14

AENC breakout session at Tech 20.14

Published in: Technology, Education
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  1. Wendy Phillips Vice President Sales & Marketing Get Strategic with Your Mobile App
  2. The Strategic Mobile App Cycle Compelling Event App Showcase Org Resources and Thought Leadership Engage. Interact. Share. Promote Future Events Drive Value to Membership
  3. Step 1: Create Compelling App
  4. Step 1: Create Compelling App • Content • Networking • Personalized Information Reasons People Download Conference Apps:
  5. Step 1: Create Compelling App: Content Most current information • Agenda, Speaker bios, maps • Sponsor/Exhibitor info, exhibit hall locations • Logistics and other details • Updates from Conference Planner
  6. Interactive information • Surveys • Live Polling • Social Media • Photos Supplemental information • Presentations • Video • Links to URLs Step 1: Create Compelling App: Content
  7. Step 1: Create Compelling App: Networking • List of attendees with useful ways of searching, sorting and filtering • Messaging through app • Profiles • Badge Game • Note taking on Attendees • Social Media
  8. Step 1: Create Compelling App: Personalized Information (Both provided and attendee-created) • My Schedule • Appointments • Notes (on agenda, attendees, exhibitors) • Starring of Sponsors/Exhibitors
  9. Step 1: Create Compelling App: Personalized Information • One-on-One Meetings
  10. Panelists • Danielle King, NC State University College of Veterinary Medicine • Chris Brown, NC Forestry Association • Kathryn Atkinson, NC Academy of Family Physicians
  11. The Strategic Mobile App Cycle Compelling Event App Showcase Org Resources and Thought Leadership Engage. Interact. Share. Promote Future Events Drive Value to Membership
  12. Step 2: Showcase Organization Resources and Thought Leadership • Membership Directory • 12 Month Calendar of industry events, your events, webinars • Articles from your Magazine • Blogs and Social Media • Portal to Community
  13. Step 2: Showcase Organization Resources and Thought Leadership • Thought Leadership Whitepapers • Best Practices • Resources • Staff Contacts • Board and Committee Members • Sponsor of the Month
  14. Step 3: Engage, Interact, Share • Social Media • Include Twitter feeds; Attendees can tweet from app • Link to Facebook page and other Social Media • RSS Newsfeeds • Surveys • Solicit feedback and wisdom • Aggregate, analyze and share insight • Live Polling • Take their pulse right now • Subject of future Thought Leadership whitepaper
  15. Step 4: Promote Future Events • House numerous conferences that can sync to app when material becomes available • Self-updates; provides reason for constituents to keep app all year long
  16. Step 5: Drive Value to Membership • Your App is their Association Resource on-the-go • Current conference and upcoming events • Association HQ • Source of insightful articles • Industry expertise • Member and staff contacts Compelling Event App Showcase Org Resources and Thought Leadership Engage. Interact. Share. Promote Future Events Drive Value to Membership

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