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Adv420 final project
- 2. Table Content
The Campaign
Target Audiences
Key Performance Indicators
Big Idea
Tools and Tactics
Budget
Summary
- 5. KPI
Goal: Increase 20% of users within 1 month
How: Facebook, Twitter, Blog, Official Website
Measurement: Klout.com, Google Analytic
- 6. Big Idea
To arise people’s curiosity first
Importance of the Social Networking
- 8. Tactics
NEED to arise people’s attention first!
Second, started the social media process
Followed up the latest situations
- 9. Budget
Strategy, Planning, Web Setup: $250*7= 1750 per day* 5=$8750
Pay per Click: $2.50 per click= 1400clicks= $3500 per month
Event gifts: Twitter: $30*4+Facebook: $30*4= $240 per month
Blogger Sponsor: (1 latest camera+ $1000 per person)*4= 4 cameras+ $4000
Total: $16490+ 4 Cameras/Month
- 10. Summary
Stay focus on the target audiences
Differences compare with others
How to attract more people