In an era when 97% of all business calls go to voicemail, you need to be really good at leaving an actionable one

1. AAyuja © 2013
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
The 8 C’s to Conquering Sales Voicemails
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2. AAyuja Internal and Confidential © 2012
Be Clear
You must be understandable. Drink
water, clear your throat, and make sure
you’ve got a good headset, audio, phone,
etc.
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3. Be Concise
If you’re reaching out to a single person,
keep it to 17 seconds. If leveraging
multiple people at once, add five extra
seconds per person.
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4. Be Credible
Who have you helped? If you don’t speak
with authority, borrow it as a regular
practice.
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5. Have Cadence
Don’t be afraid of strategic pauses. Vary
the speed of your delivery. Slowing down
in places allows you to speed up later
on.
For instance, "My telephone number is
(pause) xxx-xxx-xxxx (pause) Extension 2.
I look forward to your call (pause). Thank
you."
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6. Be Consistent
Is your voicemail message reinforced by
your website? Is your voicemail message
reinforced by your email message? Does
your voicemail signature reinforce your
overall messaging? Be consistent across
all means of outreach to set the tone for
your brand.
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7. Customize
We’re all trained to pay attention when
we hear our name, so say the contact’s
name in your voicemail. Get as specific as
possible by stating their company name,
location, etc. Beware of assumptive
phrases such as, “Companies like yours,”
which does not feel catered to the
prospect. Be specific or go home.
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8. Be Compelling
If you don’t speak with authority, borrow
it. For example, leverage previous
successes in the industry, or use industry
experts to inspire action. Refrain from
cliché phrases such as, “We’re a leader
in…” or “We’re best in class.” Instead, be
specific and you’ll stand out.
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9. Get Coached
Don’t forget to coach yourself on your
own voicemail message. After all, you
might be missing the basics. For
example, do you provide an alternative
phone number? Do you specifically tell
the optimal way to get in touch? Do you
recommend a fall back person to call?
Did you craft it or wing it? How would
you score your voicemails?
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