Dabur is a major FMCG company in India with $1 billion in annual revenue. It has established itself as a trusted brand over 125 years and is a leading ayurvedic and natural health products company worldwide. Dabur's CSR initiatives are led by SUNDESH, established by the company's founder to ensure socio-economic development for rural and urban communities. SUNDESH operates various programs across healthcare, education, livelihood generation, and awareness campaigns to benefit vulnerable groups like women and children.
2. DABUR
Dabur India limited is the Fast moving consumer goods
company In India .It is the fourth largest company in FMCG
sector in India after HUL, P&G & ITC.Its annual revenue is
US$1 Billion and market capitalization of US$ 4 Billion1.
Dabur has established itself as the most trusted brand in India
during its existence for over 125 years. It is also known to be
one of the largest ayurvedic and natural health company in the
world with the range of over 250 ayurvedic and herbal
products.
3. CSR Activity
Dabur’s CSR initiatives are driven through Sustainable Development
Society or SUNDESH, an outcome of the vision of Dabur India Ltd
founder Dr. S.K Burman.
For growth to be responsible, it should go beyond numbers... It
should do good to the society, create a better world. Dabur India
Ltd. believes in this kind of growth, and constantly strives for.
At Dabur, commitment to good governance, ethical conduct and
social responsibility is core way of doing business, and is strongly
aligned with its drive to create and increase value for all
stakeholders.
Company define CSR as conducting business in ways that
provide social environmental and economic benefits for the
communities and geographies where they operate.
4. Sundesh
Sustainable Development Society
(SUNDESH) is sworn to the mission of
ensuring overall socio-economic
development of the rural & urban
poor on a sustainable basis, through
different participatory and need-based
initiatives. It aims to reach out to the
weaker and more vulnerable sections --
such as women and children, illiterate
and unemployed – of the society.
Today, SUNDESH operates
in Ghaziabad and Gautam Budha
Nagar district of Uttar Pradesh, and has
-- more recently – established presence
in Rudrapur district of Uttrakhand.
5. Csr Activities
Health service
The objective of rural health care is to mobilize the
community and build awareness, equipping them with
adequate information, skills and confidence to access
health services. SUNDESH provides health services
across villages. It extends primary health services to
the poor and the marginalized rural people at a
reasonable cost.
8. Education & Literacy
The education initiatives of SUNDESH for underprivileged
children include non formal education[6-14yrs non school
going] special school for working children [8-13yrs] remedial
education [6-14yrs school-going] besides holding classes for
women between the age of 18 and 45 years. This program
success is reflected in the fact that a host of mothers are now
following their daughters and seeking admission at our adult
education center.
9. Non formal education
SUNDESH holds classes for underprivileged children
between 6 and 14 years of age. After completing their
basic education, these children, who have either never
had a chance to see a school from inside or are school
dropouts, are then encouraged to get enrolled in formal
schools
10. Medicinal Plant Project – An initiative by
Dabur INDIA Pvt. Ltd.
‘Dehi me dadami te’ (As you give me, I give you in return).
This quote from an ancient text sums up dabur’s
commitment towards nature.
With a strong foundation in the Himlayan Kingdom,
INDIA, Dabur has taken many strong -- but quiet --
initiatives in last one and half decade towards corporate
social responsibility.
11. Dabur upholds the tradition
Dabur also value nature's bounty. Without the
fruits of nature, the vision of Dabur would never
have been fulfilled. And that is the reason for
unfailing commitment to ecological conservation
and regeneration.
12. Income Generation
Programmes:
Capability enhancement programmes have been
introduced
offering vocational training in cutting & tailoring,
machine& hand embroidery,
bee keeping,
mushroom farming,
mehandi application and
vermi-composting
13. Swasthya Chetna
Abhiyan
The past few years have seen a
surge in outbreak of flu and
viruses, taking a toll on India.
In view of the rising mortality
rate of diseases like Swine Flu,
viral & other infections, Dabur
Chyawanprash rolled outa
mega community initiative –
Immune India - aimed at
spreading awareness about the
need to build your immunity
and fight such deadly viruses.
14. Samajdhar Maa,
Swasth Bachcha
Dabur Lal Tail has taken the initiative to make mothers in rural India more aware
about the various healthcare issues concerning their little ones.
Christened'Samajdhar Maa, Swasth Bacha', this 60-day rural activation campaign
was under taken in Chhattisgarh and MadhyaPradesh targeting 1 lakh women in
5000+ villages and towns. The basic aim of this campaign was to address and
engage mothers of infants through a health check-up a for the infant.
15. Machhar bhagao abhiyan
Through a mix of audio-visuals, street plays and other awareness generation
activities, we have been able to reach out to1.2 lakh people in 232 villages
of Uttar Pradesh. Almost 50 per cent of the programme component is
concentrated on why mosquitoes are harmful and also educate people about
the effective prevention methods.
