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Marketing & Promotion: Coca-Cola Freestyle

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Tracy Zhang
Tracy Zhang

Marketing presentation to promote the introduction of the Coca-Cola Freestyle in Canada. Presented to Coca-Cola Canada Executives in December 2009 by a group of 4 passionate Queen's University students, forming a consulting group called Remix Solutions.

BusinessTechnology
1 of 20
Trisha Egberts – 580 6628 (D) Gavin McLaughlin – 585 6110 (D) Jiameng Xu – 580 2057 (E) Tracy Zhang – 580 0698 (D)
Happiness is watching a sunset at the cottage.
Happiness is being greeted by a dog.
Happiness is exploring new places.
[object Object]
[object Object]
Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Generation Y
Our Campaign ,[object Object],[object Object],[object Object],Generation Y
The Pre-Launch: Viral Videos
The Pre-Launch: Viral Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],Pre-Launch Feb - March 2010
The Launch: Television Ads
The Launch: TV Ad ,[object Object],[object Object],[object Object],[object Object]
Post-Launch
Post-Launch I: “The Happiness Project” ,[object Object],[object Object],[object Object],[object Object]
Post-Launch II: Videos on Freestyle ,[object Object],[object Object],[object Object],[object Object]
In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Generation Y
http:// tinyurl.com/freestylecommercial
Links to Campaign Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Generation Y Username: remixconsulting@gmail.com Password: marketing
http://remixsolutions.tk
Marketing & Promotion: Coca-Cola Freestyle

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Marketing & Promotion: Coca-Cola Freestyle

Editor's Notes

  1. As you can see, happiness is many things to many people Because happiness comes in more than one flavour