Veet

2. CAMPAIGN SUMMARY
• Veet is a current trademark of chemical depilatory internationally sold products manufactured by
Reckitt Benckiser. As this brand is majorly targeted to Female audience( 15-30 years) with the
objective of shifting brand philosophy and bringing a change to the society for perception of Beauty.
The campaign will be executed via women centric platform
• In the first phase of awareness about the campaign, we would be doing Branding activities with the
creative video & banner asset (Communication) majorly in TVC followed by digital (Social & impact)
and print ads
• In the second phase after generating awareness, the communication will trigger a CTA (Call to Action)
for target audience to register for the contest of submitting their candid pictures showing shaved arms
and legs
• In the third phase, our major focus will be promoting the success of the campaign announcing the
winners of the contest through branded content and sustenance

3. CAMPAIGN FLOW
Women in the age group between 15-30 Years
Awareness (Month-I & II)
• Reach out to the maximum target
audience
• Create a buzz in the market about
the new Veet campaign
Engagement (Month-III)
• Engaging audience to participate
in the #Unpose contest across
channels
Promotion
• Promoting the success of the
campaign announcing the winners
of the contest through branded
content
Create awareness of the brand philosophy, “Being Spontaneous is Being Beautiful”
and engage the target audience to participate in the brand contest.

4. Media
Mix
Google
Facebook
Instagram
Twitter
Internet
(35% of campaign
budget)
TOI/ Gaana/
Indiatimes.co
m/ idiva
Network18
OTT
Platforms
like, Netflix,
Youtube,
Hotstar etc.
STAR Gold
STAR Movies Select
STAR Plus
SONY PIX
MTV
9XM
Television
(45% of campaign
budget)
Romedy Now
Movies Now
Times Now
NDTV
Times of India
Hindustan Times
Print (20% of
campaign budget)
Femina
Grazia
Cosmopolitan

5. Engagement Promotion
Awareness
Google
Search Marketing
Social Medium (FB,
Instagram and Twitter)
Influencer Marketing
Video Promotion
Mainstream Media (TOI,
News18, NDTV)
Impact / Video Promotion/
Sustenance
Branded Content
TV(Star/Times
Network/ Sony/ Music
Channels)
Television Commercial of
Brand Ambassador
Print (Times of India/
HT)
Display advertisement
Magazines
(Femina/Grazia/Cosmop
olitan)
Display Advertisement
Branded Content

6. THANK YOU