1. BEER PROMOTION
KHIMLAL ARYAL

2. THE PRODUCTION
Our consumer product is beer (name yet to be
published)
The target segment for beer would be “offering
refreshment and social enjoyment”
This product is latest product of carlsberg group.
And alcohol free premium beer is also available
with this brand.

3. TARGET CUSTOMER PROFILE
18-25 25-40 ABOVE 40
YEARS
Celebrating, enjoying
their time
Stressed and high
pressure of job.
Looking for passing
their time either being
alone or they need to
stay alone but enjoying
their time
18-25
25-40
40 above

4. Advertisement requirements and
mediums
As our product is new so we need to advertise
our product. As consumer can’t know how good
our product is, without letting them know about
our product.
mediums
1.Web
2.Newspaper
3.Hoarding
4.Sponsoring social events
5.magazines

5. Incetives to production
Alcoholic or alcohol free beers.
Diversity of flavors
Cane is available in different size

6. USP
A Fourth best company production(carlsberg group)
“Lead a perfect professional or intelligent life style….pay
less and enjoy more with the branded company label”

7. DETAILS
This product is one of products of carlsberg
group, leading the forth most successful beer
company of the world. Considering the new
scenario, The new production is going to be
produced. As carlsberg has been providing best
beers and producing more than 140 brands in
beer across the globe, this product is considered
to be famous in today’s market. This is an
invention after reviewing the feedbacks,
comments and suggestions made by its
consumers.

8. PRODUCTION DETAILS
Available in all sizes
Different level of alcohol
(premium beer to hard alcoholic
Level; upto 8.8%)
Easy carrying, recycling purposes
Variation in prices
(as size is different)

9. BUDGET
ESTIMATE BUDGET
Advertising $100,000
Wages $60,000
Salaries $80,000
Sponsoring $50,000
Others $60,000
TOTAL $350,000
NOTE: the estimated budget on each topic is subjective to be transferred into
another topic if needed.
guess of budget
Advertising
Wages
Salaries
Sponsoring
Others

10. STRATEGIES
• Better advertising campaign
• Reduce price
• Free sampling
• Questionnaire for surveys

11. UP-SELLING
$3 for each separate 350 ml beer
$12 for 6 beers of the same brand.

12. SCRIPT
Hello, my name is Laxman, a sale person of carlsberg group. After lots researches
being conducted, we are best in all of them. Though we still need to let people
know about our product. Lots of clubs have been using our beers and the feedback
is all good. Would you like to spend your couple of minutes with me on phone?
Questions please………..
THANK YOU!!!!!!!!!